Lures

Berkley Rawler Jig, 3/4oz, Blue Chrome

The Berkley Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek due to the stainless-steel ball bearing swivel perfectly...

Berkley Rawler Jig, 3/4oz, Black Gold

The Berkley Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek due to the stainless-steel ball bearing swivel perfectly...

Berkley Rawler Jig, 3/8oz, Pearl White

The Berkley® Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek due to the stainless-steel ball bearing swivel...

Berkley Bladed Rawler Jig, 1/2oz, Pink Tiger

The Berkley Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler Jig is hollowed out and embeds the stainless-steel ball...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Double-Willow, White/Silver + Gold

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Colorado Willow, White/Gold + Silver

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Double-Willow, White Chartreuse/Silver + Gold

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Colorado Willow, White Chartreuse/Silver + Gold

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Double-Willow, Shad Spawn/Gold + Silver

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Colorado Willow, Shad Spawn/Gold + Silver

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Double-Willow, Pretty One/Gold + Silver

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Colorado Willow, Gill Spawn/Green Pumpkin + Gold

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Double-Willow, Fire Craw/Gold + Gold

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the...

Berkley Bladed Rawler Jig, 1/2oz, Blue Chrome

The Berkley Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler Jig is hollowed out and embeds the stainless-steel ball...

Berkley Bladed Rawler Jig, 3/8oz, Pink Tiger

The Berkley Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler Jig is hollowed out and embeds the stainless-steel ball...

Berkley Bladed Rawler Jig, 3/8oz, Firetiger

The Berkley Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler Jig is hollowed out and embeds the stainless-steel ball...

Berkley PowerBait MaxScent Flux-Gill, 3.5", June Bug, 6 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flux-Gill, 3.5", Dark Gill, 6 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flux-Gill, 3.5", Green Pumpkin, 6 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Colorado Willow,BL Special/Black Nickel + Gold

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the...

Berkley Power Blade Standard Spinnerbait, 1/2 oz, Colorado Willow, White Chartreuse/Silver + Gold

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the...

Berkley Power Blade Double-Willow Spinnerbait, 1/2oz, Shad Spawn/Gold + Silver

The Berkley Power Blade Compact was designed with a focus on performance and technique-specific uses. With a hidden weight construction and a smaller wire shape, this line is ideal for when you need weight without bulk. The Fusion19 O'Shaughnessy...

Berkley Power Blade Double-Willow Spinnerbait, 1/2oz, Pretty One/Gold + Silver

The Berkley Power Blade Compact was designed with a focus on performance and technique-specific uses. With a hidden weight construction and a smaller wire shape, this line is ideal for when you need weight without bulk. The Fusion19 O'Shaughnessy...

Berkley Power Blade Standard Spinnerbait, 1/2 oz, Colorado Willow, Gill Spawn/Green Pumpkin + Gold

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the...

Berkley Power Blade Double-Willow Spinnerbait, 1/2oz, Fire Craw/Gold + Gold

The Berkley Power Blade Compact was designed with a focus on performance and technique-specific uses. With a hidden weight construction and a smaller wire shape, this line is ideal for when you need weight without bulk. The Fusion19 O'Shaughnessy...

Berkley Skirted Riveter Buzzbait, 3/8 oz, White + Gold

Entice big bites with the Berkley Riveter; so deafenning, fish can’t help but notice. Berkley Labs has created the ultimate sound profile using a custom rivet and annodized blade, proven wire form,and upgraded componentry; the Berkley Riveter...

Berkley Swamp Lord Popping Hollow Body Frog, Copperhead

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. _Optimized for positive hook-up ratio, the Swamp Lord features optimally angled sticky sharp...

Berkley Swamp Lord Popping Hollow Body Frog, Bully

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. _Optimized for positive hook-up ratio, the Swamp Lord features optimally angled sticky sharp...

Berkley Swamp Lord Popping Hollow Body Frog, Bone

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. _Optimized for positive hook-up ratio, the Swamp Lord features optimally angled sticky sharp...

Berkley Swamp Lord Hollow Body Frog, Maverick

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. _Optimized for positive hook-up ratio, the Swamp Lord features optimally angled sticky sharp...

Berkley Swamp Lord Hollow Body Frog, Copperhead

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. _Optimized for positive hook-up ratio, the Swamp Lord features optimally angled sticky sharp...

Berkley Swamp Lord Hollow Body Frog, Bully

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. _Optimized for positive hook-up ratio, the Swamp Lord features optimally angled sticky sharp...

Berkley Swamp Lord Hollow Body Frog, Bone

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. _Optimized for positive hook-up ratio, the Swamp Lord features optimally angled sticky sharp...

Berkley Flicker Shad Crankbait, 2 3/4", 5/16 oz, Slick Chartreuse

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

Berkley Flicker Shad Crankbait, 2 3/4", 5/16 oz, Chartreuse Pearl

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

Berkley Flicker Shad Crankbait, 2 3/4", 5/16 oz, Blue Frost

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

Berkley Flicker Shad Crankbait, 2 3/4", 5/16 oz, Black Brass

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

Berkley Jointed Fishing Lure, 2 3/4", Slick Smelt

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank...

Berkley Jointed Fishing Lure, 2 3/4", Slick Purple Bengal

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank...

Berkley Jointed Fishing Lure, 2 3/4", Purple Tiger

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank...

Berkley Jointed Fishing Lure, 2 3/4", Kock Out

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank...

Berkley Ripfish, 3.5", 3/4oz, Firetiger

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 3.5", 3/4oz, Chrome Perch

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 3.5", 3/4oz, Blue Chrome

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 3.5", 3/4oz, Black Silver

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 3.5", 3/4oz, Black Gold

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 2.75", 3/8oz, Firetiger

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 2.75", 3/8oz, Chrome Perch

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 2.75", 3/8oz, Blue Chrome

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 2.75", 3/8oz, Black Silver

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 2.75", 3/8oz, Black Gold

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Screamin' Choppo, 4.3" 110, Ghost Sexy Shad

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...