Lures

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Pro Blue Red Pearl, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Green Pumpkin, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

Gibbs Minnow Jig #12, 1/2oz, Firetiger Green

"Designed Flexibility" of this sterling silver plated lure allows the fishermen to achieve the desired action simply by bending the lure. The one piece stainless steel wire, 3 extra strong rust resistant hook and extra heavy stainless split ring offer...

Freedom Tackle Sim Shad, Dark Goby, 1/2 oz

With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish. Nose-Down Sitting Position: One of the key secrets behind the Sim...

X Zone 6" Deception Worm, Houdini, 12pk

The X Zone Pro Series Deception Worm is Ultimate FLOATING Finesse Worm! Made from a specialized blend of soft plastic, when fished with a weight the Deception Worm will stand with its tail straight up off the bottom to tempt...

X Zone 6" MB Fat Finesse Worm, Morning Dawn, 8pk

The X Zone Pro Series MB Fat Finesse Worm is a slightly fatter alternative to a classic finesse worm. Show them something different! Classic finesse worm shape, just fatter! Catch more bass with a subtle presentation change!Besides its...

Northland Bro Bug Spoon, 1/4 Oz, Gold Shiner

Designed to match the hatch, its slender body resembles “young-of-the-year” baitfish or freshwater bloodworms, favorite wintertime targets of perch, bluegills, crappies and walleyes. “This spoon is super effective in a variety of...

Keitech Crazy Flapper, Green Pumpkin, 3.6" Twin Tail Craw/Creature, 7Pk

Keitech is proud to announce the release of our 1st. craw-type bait called the " Crazy Flapper". The "Keitech Crazy Flapper" can be Texas rigged, Fished on your favorite Jig head, used on the Drop shot and makes a great Jig trailer. The "Crazy Flapper"...

Z-Man Elaztech Curly Tailz Scented Curl Tail Grub, 4", Pearl, 5pk

Take one of the most time-tested inshore saltwater bait shapes, add our 10X Tough ElaZtech superplastic material, infuse it with fish-attracting Pro-Cure Super Gel, and you’ve got a 4” bait that will trigger strikes from redfish, seatrout,...

Z-Man Elaztech Jerk Shadz Scented Swimbait, 5", Nuked Pilchard Glow, 5pk

Whether you fish fresh or salt, shallow or deep, these Pro-Cure® Super Gel-infused, salt-impregnated, 10X Tough ElaZtech® superplastic forked tail soft jerkbaits are a must-have addition to your arsenal!   Built...

Northland Gypsi Jig 1/32 Oz, Luminescent, 2pk

Deadly on perch, crappies, sunfish and trout. Fish plain or tip with a small minnow, leech, worm, segmented grub or waxworm. Cast, vertically jig, drift or slow-troll. To keep jig at or above the level of the fish, and prevent it from falling to bottom...

Walleye Nation Creations Death Jig Rigs, 1/4 Oz, Single Prop Blade Jig Rig, 17lb Mono, Treble/Single Hook combo, Blue Shiner

Unlock the ultimate walleye weapon with the Death Jig – engineered for precision, designed for destruction! Its unique action, lifelike movement, and perfect balance make it irresistible to even the most stubborn fish. Whether you're...

Walleye Nation Creations Death Jig Rigs, 1/4 Oz, Single Prop Blade Jig Rig, 17lb Mono, Treble/Single Hook combo, Golden Rootbeer

Unlock the ultimate walleye weapon with the Death Jig – engineered for precision, designed for destruction! Its unique action, lifelike movement, and perfect balance make it irresistible to even the most stubborn fish. Whether you're...

Berkley PowerBait 2.5" Minnotator 1/8 Oz, Fire Tiger, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country wide, realism and ease of use are king. The Minnotator does exactly what the name conveys. Imitates a minnow or baitfish. The integrated...

Berkley PowerBait 2.5" Minnotator 1/8 Oz, Silver Smelt, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country wide, realism and ease of use are king. The Minnotator does exactly what the name conveys. Imitates a minnow or baitfish. The integrated...

Berkley PowerBait 2.5" Minnotator 1/8 Oz, Golden Shiner, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country wide, realism and ease of use are king. The Minnotator does exactly what the name conveys. Imitates a minnow or baitfish. The integrated...

Berkley PowerBait 2.5" Minnotator 1/8 Oz, Orange Tiger, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country wide, realism and ease of use are king. The Minnotator does exactly what the name conveys. Imitates a minnow or baitfish. The integrated...

Berkley PowerBait 2.5" Minnotator 1/8 Oz, Lemon Head Glow, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country wide, realism and ease of use are king. The Minnotator does exactly what the name conveys. Imitates a minnow or baitfish. The integrated...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Antifreeze

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts strong hooks and loud rattles. A...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Atomic Shad

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts strong hooks and loud rattles. A...

Freedom Tackle Herring Cutbait, 3.5", Watermelon

This hard-bodied trolling lure has a tantalizing roll when used in many different trolling applications. It has the perfect action when trolled behind a flasher, a paddle or on its own. The Herring can be run behind a dipsy or down-rigger to cover the...

Freedom Tackle Ultra-Diver 65 Shad Crankbait, 2.5", Golden Shad

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30 feet on the trolling line. The smaller 3/8 oz. Shad 65...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Ghost Gill

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30 feet on the trolling line. The smaller 3/8 oz. Shad 65...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Firetiger

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30 feet on the trolling line. The smaller 3/8 oz. Shad 65...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Blood Craw

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30 feet on the trolling line. The smaller 3/8 oz. Shad 65...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Barbie

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30 feet on the trolling line. The smaller 3/8 oz. Shad 65...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Green Craw

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30 feet on the trolling line. The smaller 3/8 oz. Shad 65...

Z-Man Big Blade Chatterbait, 5/8oz, Black / Blue Candy

An upsized ChatterBlade coupled with the classic, patented ChatterBait design produces maximum thump and vibration that calls in the big ones from afar. Designed by ChatterBait pro and tournament champion Bryan Thrift, the Big Blade ChatterBait announces...

Z-Man Big Blade Chatterbait, 1/2oz, Green Pumpkin Candy

An upsized ChatterBlade coupled with the classic, patented ChatterBait design produces maximum thump and vibration that calls in the big ones from afar. Designed by ChatterBait pro and tournament champion Bryan Thrift, the Big Blade ChatterBait announces...

Z-Man Big Blade Chatterbait, 5/8oz, Chartreuse White Orange

An upsized ChatterBlade coupled with the classic, patented ChatterBait design produces maximum thump and vibration that calls in the big ones from afar. Designed by ChatterBait pro and tournament champion Bryan Thrift, the Big Blade ChatterBait announces...

Gamakatsu MaxEye Jig Swim Head, Dual Keepers, 3/8 oz, 3/0 Hook, Chrome Chartreuse, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life- like eyes and a durable paint finish that will not chip or flake. It also boasts a...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 3/8 oz, 2/0 Hook, Chrome Perch, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint finish that will not chip or flake. It also boasts a...

Gamakatsu MaxEye Jig Swim Head, Dual Keepers, 3/8 oz, 3/0 Hook, Glow Silver Sparkle, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life- like eyes and a durable paint finish that will not chip or flake. It also boasts a...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 3/8 oz, 2/0 Hook, Chrome Blue, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint finish that will not chip or flake. It also boasts a...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 3/8 oz, 2/0 Hook, Firetiger Sparkle, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint finish that will not chip or flake. It also boasts a...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 3/8 oz, 2/0 Hook, Chrome Pink, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint finish that will not chip or flake. It also boasts a...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 1/2 oz, 2/0 Hook, Chrome Pink, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint finish that will not chip or flake. It also boasts a...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 1/2 oz, 2/0 Hook, Firetiger Sparkle, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint finish that will not chip or flake. It also boasts a...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Choke Cherry

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts strong hooks and loud rattles. A...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, Goby

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item you’ll want to...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, White Bass

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts strong hooks and loud rattles. A...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, John Deer

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item you’ll want to...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, Tutti Fruitti

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item you’ll want to...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, Green Machine

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item you’ll want to...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Black Mamba

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts strong hooks and loud rattles. A...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, WNC Disco

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item you’ll want to...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Chrome Dace

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts strong hooks and loud rattles. A...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Trifecta

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts strong hooks and loud rattles. A...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, WNC Disco

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts strong hooks and loud rattles. A...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, Rainbow Trout

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item you’ll want to...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Rainbow Trout

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts strong hooks and loud rattles. A...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, Poka Dot

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item you’ll want to...