Lures

Yamamoto 5" Hinge Minnow, Rainbow Shad, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll, even on a straight retrieve which makes it...

Yamamoto 5" Hinge Minnow, Green Pumpkin Black Flake, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll, even on a straight retrieve which makes it...

Yamamoto 5" Hinge Minnow, Green Gizzard, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll, even on a straight retrieve which makes it...

Yamamoto 5" Hinge Minnow, Pearl White, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll, even on a straight retrieve which makes it...

Yamamoto 5" Hinge Minnow, Tennessee Shad, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll, even on a straight retrieve which makes it...

Yamamoto 5" Hinge Minnow, Pro Blue, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll, even on a straight retrieve which makes it...

Yamamoto 5" Hinge Minnow, Sight Flash, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll, even on a straight retrieve which makes it...

Yamamoto 5" Hinge Minnow, Electric Shad, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll, even on a straight retrieve which makes it...

Yamamoto 5" Hinge Minnow, Natural Shad, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll, even on a straight retrieve which makes it...

Yamamoto 5" Fuzzy Senko, Green Pumpkin Black Flake Chartreuse Skirt Skirt, 4pk

It’s the gold standard by which all stick baits are judged, but fuzzy. The Fuzzy Senko from Yamamoto Baits is exactly what it sounds like. The legendary Senko is now outfitted with threaded fine skirt material to create a new profile and...

Northland Tackle Deep-Vee Bucktail Jig, White, 1/4 OZ

The Deep-Vee Bucktail Jig sports a keeled “DEEP-VEE” design that’s thicker on top and thin on bottom to track straight and fall fast. It also features large eyes that exude a “match-the-hatch” realism. Dressed with bucktail...

Berkley Swamp Lord Popping Hollow Body Frog, Maverick

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. _Optimized for positive hook-up ratio, the Swamp Lord features optimally angled sticky sharp...

Berkley PowerBait MaxScent Tube, 2 1/2", Black Blue Fleck, 8 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology!  Classic Tube Profile: Crafted with an...

Berkley PowerBait MaxScent Flux-Gill, 3.5", Gobyashi, 6 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flux-Gill, 3.5", Smoke Black Blue Gold, 6 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait Chigger Craw, 4", Watermelon, 9 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley Rawler Jig, 3/8oz, Black Gold

The Berkley Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek due to the stainless-steel ball bearing swivel perfectly...

Berkley Bladed Rawler Jig, 1/2oz, Firetiger

The Berkley Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler Jig is hollowed out and embeds the stainless-steel ball...

Berkley Rawler Jig, 1/2oz, Black Gold

The Berkley Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek due to the stainless-steel ball bearing swivel perfectly...

Berkley Rawler Jig, 3/8oz, Firetiger

The Berkley Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek due to the stainless-steel ball bearing swivel perfectly...

Berkley Flicker Shad Crankbait, 2 3/4", 5/16 oz, MF Bluegill

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

Berkley PowerBait MaxScent Flux-Gill, 3.5", Sunfish, 6 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flux-Gill, 3.5", Baby Bass, 6 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flux-Gill, 3.5", Blue Pearl Black Hologram, 6 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flux-Gill, 3.5", White Pearl, 6 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley Bullet Pop 80, 3 1/4'', MF Bluegill

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added...

Rapala CrushCity Mooch Minnow, 3 1/2", Pearl White, 6 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven...

Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating

The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its...

Rapala X-Rap Countdown, 2", 1/8oz, Rainbow Trout

Now anglers can fish the Xtreme Attitude of the X-Rap® at any depth consistently. Rapala introduced the effective "CountDown®" method back in the 60s. Since its introduction, the technique has enabled fishermen to consistently reach suspended...

Berkley Bladed Rawler Jig, 3/4oz, Firetiger

The Berkley Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler Jig is hollowed out and embeds the stainless-steel ball...

Berkley Walleye Colorado Blade Rig, #4, Yellow Perch

Berkley branded spinner rigs at an affordable price point! The rigs feature a variety of staple colors and blade styles. The blades come in a variety of special finishes combined with matching beads that provide maximum flash and reflection in the...

Berkley Walleye Colorado Blade Rig, #4, Pink Perch

Berkley branded spinner rigs at an affordable price point! The rigs feature a variety of staple colors and blade styles. The blades come in a variety of special finishes combined with matching beads that provide maximum flash and reflection in the...

Berkley Walleye Colorado Blade Rig, #4, Firetiger

Berkley branded spinner rigs at an affordable price point! The rigs feature a variety of staple colors and blade styles. The blades come in a variety of special finishes combined with matching beads that provide maximum flash and reflection in the...

Berkley Walleye Colorado Blade Rig, #4, Fire Perch

Berkley branded spinner rigs at an affordable price point! The rigs feature a variety of staple colors and blade styles. The blades come in a variety of special finishes combined with matching beads that provide maximum flash and reflection in the...

Berkley Walleye Colorado Blade Rig, #4, Black Gold

Berkley® branded spinner rigs at an affordable price point! The rigs feature a variety of staple colors and blade styles. The blades come in a variety of special finishes combined with matching beads that provide maximum flash and reflection in...

Berkley Walleye Colorado Blade Rig, #3, Yellow Perch

Berkley branded spinner rigs at an affordable price point! The rigs feature a variety of staple colors and blade styles. The blades come in a variety of special finishes combined with matching beads that provide maximum flash and reflection in the...

Berkley Walleye Colorado Blade Rig, #3, Pink Perch

Berkley branded spinner rigs at an affordable price point! The rigs feature a variety of staple colors and blade styles. The blades come in a variety of special finishes combined with matching beads that provide maximum flash and reflection in the...

Berkley Walleye Colorado Blade Rig, #3, Firetiger

Berkley branded spinner rigs at an affordable price point! The rigs feature a variety of staple colors and blade styles. The blades come in a variety of special finishes combined with matching beads that provide maximum flash and reflection in the...

Berkley Walleye Colorado Blade Rig, #3, Fire Perch

Berkley branded spinner rigs at an affordable price point! The rigs feature a variety of staple colors and blade styles. The blades come in a variety of special finishes combined with matching beads that provide maximum flash and reflection in the...

Berkley Walleye Colorado Blade Rig, #3, Black Gold

Berkley® branded spinner rigs at an affordable price point! The rigs feature a variety of staple colors and blade styles. The blades come in a variety of special finishes combined with matching beads that provide maximum flash and reflection in...

Berkley Triple Minnow Rig Kit, 4", White Shiner

Conceived from the ancestral link of predator, prey and bioenergetics, the Berkley Triple Minnow Rig revolutionizes the art of presenting a jighead and minnow. Featuring three minnows working in harmony, the Triple Minnow Rig presents a discreet bait...

Berkley Triple Minnow Rig Kit, 4", Electric Shad

Conceived from the ancestral link of predator, prey and bioenergetics, the Berkley Triple Minnow Rig revolutionizes the art of presenting a jighead and minnow. Featuring three minnows working in harmony, the Triple Minnow Rig presents a discreet bait...

Berkley Triple Minnow Rig Kit, 4", Blue Liner

Conceived from the ancestral link of predator, prey and bioenergetics, the Berkley Triple Minnow Rig revolutionizes the art of presenting a jighead and minnow. Featuring three minnows working in harmony, the Triple Minnow Rig presents a discreet bait...

Berkley Fusion19 Weighted Wacky Head, 1/8oz, Green Pumpkin, 5pk

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Weighted Wacky head features a hook bend ideal for wacky rigging soft plastics when fishing deeper, through vegetation. Each package provides ideal bait recommendations...

Berkley Fusion19 Weighted Wacky Head, 1/8oz, Black, 5pk

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Weighted Wacky head features a hook bend ideal for wacky rigging soft plastics when fishing deeper, through vegetation. Each package provides ideal bait recommendations...

Berkley Fusion19 Weighted Wacky Head, 1/16oz, Green Pumpkin, 5pk

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Weighted Wacky head features a hook bend ideal for wacky rigging soft plastics when fishing deeper, through vegetation. Each package provides ideal bait recommendations...

Berkley Fusion19 Weighted Wacky Head, 1/16oz, Black, 5pk

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Weighted Wacky head features a hook bend ideal for wacky rigging soft plastics when fishing deeper, through vegetation. Each package provides ideal bait recommendations...

Berkley Fusion19 Underspin, Willow Blade, 3/8oz, Pearl White

The Berkley® Fusion19™ Underspin Jighead pairs perfectly with a variety of soft trailers, providing additional fish-attracting flash with its bright willow blade and high-definition detail. The hook is forged for strength, with a needle point...

Berkley Fusion19 Tube Jig, 1/4 oz, #4/0, 4pk, Unpainted

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Tube Jig is a tried-and-true classic design for tubes and other hollow bodied baits. Each package provides ideal bait recommendations Needle point for easier...

Berkley Fusion19 Tube Jig, 3/16oz, #3/0, 4pk, Unpainted

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Tube Jig is a tried-and-true classic design for tubes and other hollow bodied baits. Each package provides ideal bait recommendations Needle point for easier...

Berkley Fusion19 Offset Worm Hook, #5/0, 6pk

Berkley Fusion19 hooks are for everyone, from novice to the avid angler. The Offset Worm hook has a standard offset shank with a round bend that is ideal for Texas rigging. The front of every package provides soft-bait recommendations. Offset Worm hooks...

Berkley Fusion19 Offset Worm Hook, #4/0, 6pk

Berkley Fusion19 hooks are for everyone, from novice to the avid angler. The Offset Worm hook has a standard offset shank with a round bend that is ideal for Texas rigging. The front of every package provides soft-bait recommendations. Offset Worm hooks...