Lures

X-Zone GBO Dice Bait, Non-Salted, 13mm, Black, 4pk

The X Zone GBO is based on a concept developed over 2 years to create an innovative design in the dice-style bait category. The GBO features 10 silicone strands, hand-threaded to create a natural...

X-Zone GBO Dice Bait, Non-Salted, 13mm, Pearl Silver Flake, 4pk

The X Zone GBO is based on a concept developed over 2 years to create an innovative design in the dice-style bait category. The GBO features 10 silicone strands, hand-threaded to create a natural...

X-Zone GBO Dice Bait, Non-Salted, 13mm, Green Pumpkin Black Flake, 4pk

The X Zone GBO is based on a concept developed over 2 years to create an innovative design in the dice-style bait category. The GBO features 10 silicone strands, hand-threaded to create a natural...

X-Zone GBO Dice Bait, Non-Salted, 13mm, Green Pumpkin Blue Flake, 4pk

The X Zone GBO is based on a concept developed over 2 years to create an innovative design in the dice-style bait category. The GBO features 10 silicone strands, hand-threaded to create a natural...

X-Zone GBO Dice Bait, Non-Salted, 13mm, Smoke Black Flake, 4pk

The X Zone GBO is based on a concept developed over 2 years to create an innovative design in the dice-style bait category. The GBO features 10 silicone strands, hand-threaded to create a natural...

X-Zone GBO Dice Bait, Non-Salted, 13mm, 309, 4pk

The X Zone GBO is based on a concept developed over 2 years to create an innovative design in the dice-style bait category. The GBO features 10 silicone strands, hand-threaded to create a natural...

Yamamoto 2.5" Fuzzy Nuki, Green Pumpkin Black Flake, 5pk

The Yamatanuki just got fuzzy. The ultimate “heavy plastic” bait has joined the fuzzy bait family, now threaded with str

Yamamoto 3.5" Fuzzy Nuki, Green Pumpkin Blue, 4pk

The Yamatanuki just got fuzzy. The ultimate “heavy plastic” bait has joined the fuzzy bait family, now threaded with str

Yamamoto 4" Fuzzy Senko, Green Pumpkin Black Flake w/Orange Skirt , 5pk

It’s the gold standard by which all stick baits are judged, but fuzzy. The Fuzzy Senko from Yamamoto Baits is exactly what it sounds like. The legendary Senko is now outfitted with

Yamamoto 3.5" Fuzzy Nuki, Green Pumpkin Amber Laminate, 4pk

The Yamatanuki just got fuzzy. The ultimate “heavy plastic” bait has joined the fuzzy bait family, now threaded with str

Yamamoto 4" Fuzzy Senko, Green Pumpkin Black Flake, 5pk

It’s the gold standard by which all stick baits are judged, but fuzzy. The Fuzzy Senko from Yamamoto Baits is exactly what it sounds like. The legendary Senko is now outfitted with

Yamamoto Fuzzy Nut, 1.5", Green Pumpkin Black Flake, 6pk

The Yamamoto Fuzzy Nut appears odd at first glance, but

Yamamoto 4" Fuzzy Senko, Green Pumpkin Purple Green, 5pk

It’s the gold standard by which all stick baits are judged, but fuzzy. The Fuzzy Senko from Yamamoto Baits is exactly what it sounds like. The legendary Senko is now outfitted with

Yamamoto 5" Senko, Chartreuse Shad, 10 Pack

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7

Yamamoto 4" Fuzzy Senko, Natural Shad, 5pk

It’s the gold standard by which all stick baits are judged, but fuzzy. The Fuzzy Senko from Yamamoto Baits is exactly what it sounds like. The legendary Senko is now outfitted with

Yamamoto 2.5" Fuzzy Nuki, Baby Bass, 5pk

The Yamatanuki just got fuzzy. The ultimate “heavy plastic” bait has joined the fuzzy bait family, now threaded with str

Yamamoto 4" Fuzzy Senko, Baby Bass, 5pk

It’s the gold standard by which all stick baits are judged, but fuzzy. The Fuzzy Senko from Yamamoto Baits is exactly what it sounds like. The legendary Senko is now outfitted with

Williams Small Wabler Spoon, 3-1/4", 3/4oz, Gold/Orange

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still today most popular model in the Williams series, the...

Berkley PowerBait MaxScent Hit Worm, 4-1/2", WAtermleon Candy, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatworm 4.25", Cinnamon Purple, 8 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

X-Zone Hot Shot Minnow, 3.25", Warmouth, 8 Pack

The 3.25" Hot Shot Minnow from X Zone Lures is the newest bait designed by Elite Series Pro, Brandon Palaniuk. It is perfect for Drop Shot, Ned Rig and Ball Head presentations for Bass, Walleye and...

WNC Colorado Blades, Size 6 1.53", Triple Threat, 3 pk

Each blade is custom designed and painted in house. You can pair any of these with our harnesses as all Walleye Nation harnesses have an easy change clevis allowing you to quickly change color and...

WNC Colorado Blades, Size 6 1.53", Pearl Jam, 3 pk

Each blade is custom designed and painted in house. You can pair any of these with our harnesses as all Walleye Nation harnesses have an easy change clevis allowing you to quickly change color and...

WNC Colorado Blades, Size 6 1.53", Lucky Lady, 3 pk

Each blade is custom designed and painted in house. You can pair any of these with our harnesses as all Walleye Nation harnesses have an easy change clevis allowing you to quickly change color and...

WNC Colorado Blades, Size 5 1.38", Tutti Frutti, 3 pk

Each blade is custom designed and painted in house. You can pair any of these with our harnesses as all Walleye Nation harnesses have an easy change clevis allowing you to quickly change color and...

WNC Colorado Blades, Size 5 1.38", Grape Ape, 3 pk

Each blade is custom designed and painted in house. You can pair any of these with our harnesses as all Walleye Nation harnesses have an easy change clevis allowing you to quickly change color and...

WNC Colorado Blades, Size 5 1.38", Cyclops, 3 pk

Each blade is custom designed and painted in house. You can pair any of these with our harnesses as all Walleye Nation harnesses have an easy change clevis allowing you to quickly change color and...

WNC Colorado Blades, Size 5 1.38", Blue Mamba, 3 pk

Each blade is custom designed and painted in house. You can pair any of these with our harnesses as all Walleye Nation harnesses have an easy change clevis allowing you to quickly change color and...

WNC Colorado Blades, Size 5 1.38", Black Mamba, 3 pk

Each blade is custom designed and painted in house. You can pair any of these with our harnesses as all Walleye Nation harnesses have an easy change clevis allowing you to quickly change color and...

WNC Colorado Blades, Size 5 1.38", Antifreeze, 3 pk

Each blade is custom designed and painted in house. You can pair any of these with our harnesses as all Walleye Nation harnesses have an easy change clevis allowing you to quickly change color and...

WNC Rip-N-Glide, Darting Jig, 3.5", 7/8 Oz, Shad

The RIP~n~Glide by WNC is a versatile, glide-style jigging bait designed to trigger aggressive strikes. With its erratic darting action and slow , tantalizing glide on the fall, it mimics injured...

WNC Rip-N-Glide, Darting Jig, 3.5", 7/8 Oz, Purple Tiger

The RIP~n~Glide by WNC is a versatile, glide-style jigging bait designed to trigger aggressive strikes. With its erratic darting action and slow , tantalizing glide on the fall, it mimics injured...

WNC Rip-N-Glide, Darting Jig, 3.5", 7/8 Oz, Psycho Perch

The RIP~n~Glide by WNC is a versatile, glide-style jigging bait designed to trigger aggressive strikes. With its erratic darting action and slow , tantalizing glide on the fall, it mimics injured...

WNC Rip-N-Glide, Darting Jig, 3.5", 7/8 Oz, Metal Perch

The RIP~n~Glide by WNC is a versatile, glide-style jigging bait designed to trigger aggressive strikes. With its erratic darting action and slow , tantalizing glide on the fall, it mimics injured...

WNC Rip-N-Glide, Darting Jig, 3.5", 7/8 Oz, Glow Goby

The RIP~n~Glide by WNC is a versatile, glide-style jigging bait designed to trigger aggressive strikes. With its erratic darting action and slow , tantalizing glide on the fall, it mimics injured...

WNC Rip-N-Glide, Darting Jig, 3.5", 7/8 Oz, Gold Digger

The RIP~n~Glide by WNC has a darting action on the up-stroke and glide action on the fall that drives fish crazy. Made of durable high impact plastic, it allows you to put the worries of easily...

WNC Rip-N-Glide, Darting Jig, 3.5", 7/8 oz, Cotton Candy

The RIP~n~Glide by WNC has a darting action on the up-stroke and glide action on the fall that drives fish crazy. Made of durable high impact plastic, it allows you to put the worries of easily...

WNC Rip-N-Glide, Darting Jig, 3.5", 7/8 oz, Chrome

The RIP~n~Glide by WNC has a darting action on the up-stroke and glide action on the fall that drives fish crazy. Made of durable high impact plastic, it allows you to put the worries of easily...

WNC Rip-N-Glide, Darting Jig, 3", 5/8 Oz, Shad

The RIP~n~Glide by WNC is a versatile, glide-style jigging bait designed to trigger aggressive strikes. With its erratic darting action and slow , tantalizing glide on the fall, it mimics injured...

WNC Rip-N-Glide, Darting Jig, 3", 5/8 Oz, Purple Tiger

The RIP~n~Glide by WNC is a versatile, glide-style jigging bait designed to trigger aggressive strikes. With its erratic darting action and slow , tantalizing glide on the fall, it mimics injured...

WNC Rip-N-Glide, Darting Jig, 3", 5/8 Oz, Psycho Perch

The RIP~n~Glide by WNC is a versatile, glide-style jigging bait designed to trigger aggressive strikes. With its erratic darting action and slow , tantalizing glide on the fall, it mimics injured...

WNC Rip-N-Glide, Darting Jig, 3", 5/8 Oz, Patriot

The RIP~n~Glide by WNC is a versatile, glide-style jigging bait designed to trigger aggressive strikes. With its erratic darting action and slow , tantalizing glide on the fall, it mimics injured...

WNC Rip-N-Glide, Darting Jig, 3", 5/8 Oz, Metal Perch

The RIP~n~Glide by WNC is a versatile, glide-style jigging bait designed to trigger aggressive strikes. With its erratic darting action and slow , tantalizing glide on the fall, it mimics injured...

WNC Rip-N-Glide, Darting Jig, 3", 5/8 Oz, Glow Naked

The RIP~n~Glide by WNC is a versatile, glide-style jigging bait designed to trigger aggressive strikes. With its erratic darting action and slow , tantalizing glide on the fall, it mimics injured...

WNC Rip-N-Glide, Darting Jig, 3", 5/8 Oz, Glow Goby

The RIP~n~Glide by WNC is a versatile, glide-style jigging bait designed to trigger aggressive strikes. With its erratic darting action and slow , tantalizing glide on the fall, it mimics injured...

WNC Rip-N-Glide, Darting Jig, 3", 5/8 Oz, Cotton Candy

The RIP~n~Glide by WNC is a versatile, glide-style jigging bait designed to trigger aggressive strikes. With its erratic darting action and slow , tantalizing glide on the fall, it mimics injured...

WNC Rip-N-Glide, Darting Jig, 3", 5/8 Oz, Chrome

The RIP~n~Glide by WNC is a versatile, glide-style jigging bait designed to trigger aggressive strikes. With its erratic darting action and slow , tantalizing glide on the fall, it mimics injured...

WNC Rip-N-Glide, Darting Jig,3", 5/8 Oz, Candy Crush

The RIP~n~Glide by WNC is a versatile, glide-style jigging bait designed to trigger aggressive strikes. With its erratic darting action and slow , tantalizing glide on the fall, it mimics injured...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Holographic

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, McGannon Special

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Macho Man

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Laffy Taffy

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...