Hard Bait

Rebel Pop-R Triple Threat Lure 3 Pack

Rebel Pop-R Triple Threat 3 Pack - The Rebel Pop-R Triple Threat has three of the most productive Pop-Rs in the best bass catching color patterns mean more topwater fun and excitement.  The Rebel Pop-R has been the standard by which all...

Berkley Hit Stick 4 1/2", 1/3oz, Fusion 19 hooks, Sand Shiner

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Choppo Hardbait 75 HD Rainbow Trout

Whether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo's...

Live Target Erratic Shiner 2 1/4" 3/8 Oz, Gold/Red

LIVETARGET has bridged the tradition of old spoon craftsmanship with a new generation of tech-savvy production to create the first-ever anatomically precise spoon: The Erratic Shiner spoon. The lure has a life-like Inner-Core with a pulsating vibrant...

Berkley Flicker Shad 2, 2" Firetail MF Black Cougar

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Violet Black Back

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Gold Perch

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Silver Pumpkin

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Glow Pearl

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Glow/Blue

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Gold Perch

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Glow Pearl

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Glow/Blue

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Violet/Black Back

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Gold Pumpkin

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Silver/Blue

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Gold Pumpkin

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Glow/Black

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Berkley Warpig Lipless Crankbait, 3", 1/2oz, Blue Back

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully...

Berkley Hit Stick 4.5" 1/3 Oz, Stealth Minnow

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Jointed Fishing Lure, 2-Hook, Racy Shad Lure

Berkley flicker shad performance with an even more exaggerated action. The flicker shad jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any flicker shad. Each bait is individually tank tested...

Berkley Flicker Shad 1 1/2" 1/8 Oz, Chartreuse Pearl

The Berkley Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique...

Berkley Warpig Lipless Crankbait, 3" Bleeding Shiner

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

Reef Runner 4 3/4" Deep Diver, 5/8oz, Max Diving Depth, 28', Hook Size 4, Pink Lemonade

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect...

Rapala Shadow Rap Lure, 3 1/2", 3/8 oz, Blue Ghost

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical "rise" on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash and the option...

Arbogast Hula Popper Topwater Popper, 2", 3/8 oz, Yellow/Coach Dog, Floating

The legendary Arbogast Hula Popper is as deadly on bass, pike and other game fish today as it was when it first hit the market more than 60 years ago. The Hula Popper's pulsating skirt makes the difference a" even during the pause it moves like something...

Luhr Jensen Kwikfish Xtreme Non-Rattle Trolling Crankbait, 3 3/8", Fluorescent Red Fire

There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish®. Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish small and large alike. Their aggressive action forces a...

Luhr Jensen Hot Shot Non-Rattle Trolling Crankbait, 2 11/16", 1/4 oz, Silver, Floating

Before "back-trolling" in rivers became an official technique, it was called "Hot Shotting" for the revolutionary lure that would forever alter steelhead fishing. With its compact body, deep-diving bill and quick, wide and aggressive action, the Hot...

Rapala X-Rap Jerkbait, 4", 7/16 oz, Yellow Perch, Suspending

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture...

13 Fishing Jabber Jaw Deep - Hybrid Squarebill 2.3" 1/2oz 7-9' Day Old Guac

This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give it a roaring resonance as it bangs side to side. Introduce...

Storm Original Mag Wart 07 2 3/4" 3/4 Oz Phantom Green Crayfish

Great for targeting finicky fish of any species, the Mag Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium...

Storm Original Deep Wiggle Wart 05, Floating-Diving, 2", 7/16 oz, #4 Trebles, Moss Back Craw

Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium...

Storm Original Deep Wiggle Wart 05, Floating-Diving, 2", 7/16 oz, #4 Trebles, Phantom Peanut Butter Jelly Craw

Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium...

Storm Original Deep Wiggle Wart 05, Floating-Diving, 2", 7/16 oz, #4 Trebles, Green Crawdad

Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium...

Berkley Finisher Glide Bait, Sinking, 2.75in (7cm), 1/2oz, Gold Chrome

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 2in (5cm), 1/3oz, Blue Smelt

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 2in (5cm), 1/3oz, Black Gold

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 2in (5cm), 1/3oz, Crazy Steel

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Vibrato Jigging Bait, 2 5/8" 1oz, Pinkescent

As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed!

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, Stealth Shad

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, Wakasagi

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, Prime Time

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 2.75in (7cm), 1/2oz, Black Gold

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 2.75in (7cm), 1/2oz, Crazy Steel

eatures: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 2.75in (7cm), 1/2oz, Blue Smelt

Musky Mania Jake Big Minnow Lure 8" 2.6 oz Flash Fire Perch

The Jake is a classic big fish musky lure. It’s narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as...

Luhr Jensen Kwikfish K14X/Rattle (4-1/4") Blazin' Green UV

Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish small and large alike. Their aggressive action forces a response from fish, often generating the most savage strikes imaginable. Small sizes target trout, the middle...

Luhr Jensen Kwikfish Rattle Trolling Crankbait, 5 9/16", Grinch

There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish®. Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish small and large alike. Their aggressive action forces a...

Berkley Finisher 9 Jerkbait, 3.5", Sunset 84

The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong way to...

Bill Lewis Hammer-Trap Lipless Crankbait 3/8 Oz, Gold Black Splatter With Orange Belly

The all new Bill Lewis Hammer-Trap Lipless Crankbait is the latest addition to the lipless category and builds on the brand's 50-year legacy in the category! Hammer-Trap showcases a distinctive hammering action during retrieval that not only rocks the...

Berkley Choppo Topwater Bait, Cupped Propeller Tail, 3" size, 1/2oz, 2 Fusion 19 Treble hooks, Ghost White

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Berkley Choppo Topwater Bait, Cupped Propeller Tail, 3" size, 1/2oz, 2 Fusion 19 Treble hooks, MF Shad

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo's...