Hard Bait

Northland Rumble Shad 3/8Oz 2.25" #6 Hook, Steel Chartreuse

This mid-running crankbait is available in three sizes with varying diving depths. The #5 dives 5’ to 12’; the #7 dives 8’ to 16’; and the #8 dives 14’ to 21’. All are formed of balsa through the unique Heat...

Northland Rumble Shiner 3/8 Oz 3.25" #4 Hook, Blue Tiger

This shallow-diving crankbait is available in three sizes with varying diving depths. The #7 dives 4’ to 6’; the #8 dives 5’ to 8’; and the #10 dives 6’ to 10’. All are formed of balsa through the Heat Compression...

Northland Rumble Bug , 3/16 Oz, #8 Hook, 1.75", Purple Tiger

The Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the Rumble Bug with its premium hand painted finishes that allow anglers to match a variety of local forage...

Northland Rumble Shad 5/8Oz 3.25" #3 Hook, Olive Tiger

This mid-running crankbait is available in three sizes with varying diving depths. The #5 dives 5’ to 12’; the #7 dives 8’ to 16’; and the #8 dives 14’ to 21’. All are formed of balsa through the unique Heat...

Northland Rumble Bug , 3/16 Oz, #8 Hook, 1.75", Perch

The Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the Rumble Bug with its premium hand painted finishes that allow anglers to match a variety of local forage...

Northland Rumble Shad 1/2 Oz, 2.75", #4 Hook, Bubblegum Tiger

The Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the Rumble Bug with its premium hand painted finishes that allow anglers to match a variety of local forage...

Northland Rumble Bug , 3/16 Oz, #8 Hook, 1.75", Steel Chartreuse

The Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the Rumble Bug with its premium hand painted finishes that allow anglers to match a variety of local forage...

Northland Rumble Bug 3/8oz 2" #5 Hook, Olive Tiger

The Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the Rumble Bug with its premium hand painted finishes that allow anglers to match a variety of local forage...

Northland Rumble Shad, Floating-Diving, 3-1/4", 5/8 Oz, #3 Treble Hooks Hot Perch

This mid-running crankbait is available in three sizes with varying diving depths. The #5 dives 5’ to 12’; the #7 dives 8’ to 16’; and the #8 dives 14’ to 21’. All are formed of balsa through the unique Heat...

Berkley Flicker Minnow 1/3 Oz 3.5", Slick Pearl Silver

Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,...

Storm Original Mag Wart Bait, 2 3/4" 3/4 Oz, Sliver/Chartreuse Lip

Great for targeting finicky fish of any species, the Mag Wart is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium VMC...

Berkley Flicker Minnow 1/3 Oz 3.5", Firetail MF Black Couger

Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in...

Cotton Cordell Big O 3 Pack, 2.25 in, 1/3 oz

Every lure in Cotton Cordell famous walleye line started out with one aspiration, and that's to catch more walleye than anything like it. If the lure carries the Cotton Cordell name then you know it's a winner, and of these, a handful have gone on to...

Lunkerhunt Impact Jolt 8F Deep Diving Crankbait - Shock Yellow - 2.25", 3/8oz

Impact Jolt 8F Deep Diving Crankbait - Shock Yellow - 2.25", 3/8oz

Bill Lewis Precise Walleye Crank, 5/8 Oz, Sunspot

Features: The Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is designed to quickly reach the strike zone with a steeper...

Acme Reef Runner 4 3/4" Deep Diver, 5/8oz, Hook Size 4, Chartreuse Zebra

  The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a...

Acme Reef Runner 4 3/4" Deep Diver, 5/8oz, Hook Size 4, Blueberry Muffin

A deep diving rattling minnow bait designed to dive quickly with a wobble game fish can't resist. It's "kicking" action hunts down the big ones while the body creates a perfect image for even finicky fish.

Northland Rumble Monster, 5" 1 1/4 Oz, Parrot

If you're fishing for the biggest predators, you'll want Northland’s Rumble Monster crankbait in your arsenal. The vulnerable hand-tuned action is just the feast they're looking for. Troll this crankbait at varied speeds to vary swim depths from 10...

Northland Rumble B , 3/8 Oz, #4 Hk, 4.25", Silver Flourescent Chartreuse

Inspired by experienced Scandinavian trollers for fisherman who want to catch big fish. The unique swimming lip on this crankbait causes water to flow over the shoulders of the bait eliciting a rocking motion that sets off visual flash along with a...

Arbogast Jitterbug Topwater Lure, 2 1/2", 3/8 oz, Leopard Frog

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.

Arbogast Jointed Jitterbug Clicker, 3 1/2", 5/8 oz, Black

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.

Arbogast Jitterbug Topwater Lure, 2 1/2", 3/8 oz, Black

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.

Arbogast Jitterbug Topwater Lure, 3", 5/8 oz, Perch

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.

Arbogast Jitterbug Topwater Lure, 3", 5/8 oz, Black

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.

Arbogast Jitterbug Topwater Lure, 3", 5/8 oz, Frog/White Belly

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.

Arbogast Jitterbug Topwater Lure, 2 1/2", 3/8 oz, Firetiger, Floating

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.

Musky Mania Jake Big Minnow Lure 8" 2.6 oz Flash White Lighting

Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts...

Musky Mania Jake Big Minnow Lure 8" 2.6 oz Holoform Superman

ry Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts to...

Reef Runner 4 3/4" Deep Diver, 5/8oz, Erie Sunset

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect...

Acme Reef Runner 4 3/4" Deep Diver, 5/8oz, Hothead

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect...

Acme Reef Runner 4 3/4" Deep Diver, 5/8oz, Green Flash

The 800 Series Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect image for even...

Berkley Hit Stick 2 3/4", 1/4 Oz, Fusion 19 hooks, Crazy Steel

The Berkley® Hit Stick 7 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatility for finesse jerk bait, trolling, or casting for all predator fish! Berkley Hit Stick boasts the largest...

Berkley Bullet Pop 80, 3 1/4" 1/2 Oz, Maverick

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash...

Berkley Bullet Pop 80, 3 1/4" 1/2 Oz, Perfect Ghost

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash...

Live Target Yellow Perch Rattlebait, 2" 1/4 Oz, Glow/UV

The LIVETARGET Yellow Perch Rattlebait is the ultimate searching tool. Its loud, harmonic rattle can be heard chiming from well below the surface, attracting all freshwater game fish. It's strategically designed to have a realistic Yellow Perch profile...

Live Target Yellow Perch Rattlebait, 3" 1/4 Oz, Florescent/UV

The LIVETARGET Yellow Perch Rattlebait is the ultimate searching tool. Its loud, harmonic rattle can be heard chiming from well below the surface, attracting all freshwater game fish. It's strategically designed to have a realistic Yellow Perch profile...

Live Target Yellow Perch Shallow Dive Jerkbait, 1'-2', 3-5/8", #4 Hooks, 9/16 oz, Natural

Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and...

Freedom Tackle Mischief Minnow 3.5" Floating, Chartreuse Pearl

Freedom Tackle 45103 Mischief Minnow 3.5" Floating, Chartreuse Pearl, #6 Gamakatsu Hooks, White Blade

Arbogast Hula Popper 2" 3/8 Oz, Wounded Perch

The Arbogast Hula Popper is a true legend in topwater lures. More bass have been caught on the Hula Popper than any other skirted topwater bait.

Berkley Choppo Topwater Bait, 3" size, 1/2oz, Ghost Bluegill

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Berkley Choppo Hardbait, 75, Sexy Back

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo’s...

Freedom Tackle Mischief Minnow 4.5" Floating, Green Herring

Freedom 45206 Mischief Minnow, Green Herring, 4.5", 1 Per Pack

Freedom Tackle Mischief Minnow 3.5" Floating, Green Herring

Freedom Tackle 45106 Mischief Minnow 3.5" Floating, Green Herring, #6 Gamakatsu Hooks, Silver Blade

Freedom Tackle Mischief Minnow 3.5" Floating, Blue Clown

Freedom Tackle 45105 Mischief Minnow 3.5" Floating, Blue Clown, #6 Gamakatsu Hooks, Silver Blade

Freedom Tackle Mischief Minnow 4.5" Floating, Perch

Freedom Tackle 45215 Mischief Minnow 4.5" Floating, Perch, #4 Gamakatsu Hooks, Gold Blade

Freedom Tackle Mischief Minnow 4.5" Floating, Ghost Blue

Freedom 45210 Mischief Minnow, Ghost Blue, 4.5", 1 Per Pack

Rapala Husky Jerk, 5 1/2", 5/8 oz, Firetiger,

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns.   SuspendingNeutral...

Smithwick 4.5" Suspending Rattlin' Rogue Jerkbait, Blue Herring

The Smithwick Suspending Rattlin’ Rogue is the jerkbait all other slender minnow lures look up to. It features a standard minnow shape, 3 treble hooks, and a unique glued in bill that flexes just enough to allow the Rogue to dance lightly. This...

Rebel Pop-R Topwater Bait, 2 1/2", 1/4 oz, Ol' Bass

Features: The Rebel Pop-R Topwater Popper is a small topwater popper. The OG bass topwater popping lure. Perfect for bass fishing. Produces explosive surface strikes. Available in 18 colors and 3 sizes (2 inch, 2 1/2 inch, and 3 inch). The Rebel Pop-R...

Rebel Magnum Pop-R Topwater Bait, 3", 1/2 oz, Bone

The Rebel Magnum Pop-R is the upsized version of the extremely popular Rebel Pop-R topwater popper, which has been smacking bass on the surface for three decades. This size specifically targets big fish, and features a dressed rear treble with hyper...

Rebel Pop-R Topwater Bait, 2 1/2", 1/4 oz, Tennessee Shad

The largest Pop-R in the Rebel line-up, the Magnum Pop-R creates tremendous surface disturbance to pull in bass and stripers from a long distance. The Pop-R is a legendary topwater bait that’s won hundreds of thousands of dollars for anglers in...

Rebel Super Pop-R Topwater Bait, 3 1/8", 5/16 oz, Sun Perch

The Rebel Super Pop-R Topwater Popper is the newest addition to Rebel’s Pop-R family.  Built with the same great action as the Original Rebel Pop-R, the bigger Super Pop-R chugs, pops, and even walks-the-dog.  Some of the...