Northland

Northland Rock-Runner Slip Bouncer, 1.5 Oz, Sunrise, 2 Pc

The Rock Runner Slip Bouncer features a 1-5/8" wire feeler that glides over cover without hanging up, yet keeps you in touch with the bottom. Includes sliding quick-change weight snap.

Northland Rock-Runner Slip Bouncer, 1 Oz, Sunrise, 2 Pc

The Rock Runner Slip Bouncer features a 1-5/8" wire feeler that glides over cover without hanging up, yet keeps you in touch with the bottom. Includes sliding quick-change weight snap.

Northland Baitfish-Image Spinner Harness #3, Silver Shiner 3 Pc

The ultimate walleye spinner rig. It features 2 Eagle Claw "Lazer-Sharp" hooks, 14# Trilene XT Leader and hot new 3-dimensional holographic Baitfish-Image attractor blades for maximum flash and...

Northland Baitfish-Image Spinner Harness #3, Gold Shiner 3 Pc

The ultimate walleye spinner rig. It features 2 Eagle Claw® "Lazer-Sharp" hooks, 14# Trilene® XT Leader and hot new 3-dimensional holographic Baitfish-Image attractor blades for maximum flash...

Northland Buck-Shot Flutter Spoon, 1/8 Oz, Electric Perch

A standout for walleyes, pike, trout, perch and crappies, the Buck-Shot Flutter Spoon’s S-curve design produces an erratic action, high-pitched sound waves and accentuated flutter when jigging...

Northland Eye Ball Spoon, 1/8 Oz, Firetiger

The Eye-Ball Spoon™ perfectly mimics the real thing, with bling.  The backside of the spoon offers an array of colorful glow patterns for all scenarios, providing both attraction...

Northland Buck-Shot Rattle Spoon, 1/2 Oz, Golden Perch

The Buck-Shot® Rattle Spoon is deadly year-round for vertical jigging perch, walleye, trout, bass and pike. Jig aggressively in a lift-fall manner to call fish from a wide radius and make them...

Northland Holo. Forage Minnow Jig, 1/8 Oz, Super-Glo Rainbow, 2 Pk

The country's hottest minnow imitating jigging lure. Features a highly reflective Holographic Baitfish-Image® design that imitates game fishes' most desired forage. Holographic 3-D eyes make this...

Northland UV Buck-Shot Spoon, 1/4 Oz, Pink Tiger

Perfect for perch, crappies, walleyes and trout through the ice and in open water. Optically brightened UV finish excels in low-light and low-vis conditions. Jig vertically with an aggressive...

Northland Buck-Shot Rattle Spoon, 3/8 Oz, Super Glo Rainbow

The Buck-Shot® Rattle Spoon is deadly year-round for vertical jigging perch, walleye, trout, bass and pike. Jig aggressively in a lift-fall manner to call fish from a wide radius and make them...

Northland Whistler Spoon, 3/8 Oz, Silver Shiner

Create a fatal attraction for walleyes, perch, pike and trout all year long. Vertically jig, allowing lure to free-fall on the drop to accentuate fluttering action and activate fish-calling sonic...

Northland Glo-Shot Spoon, 1/4 Oz, UV Electric Perch

Northland Glo-Shot Spoon, 1/4 Oz in UV Electric Perch, #8 Hook   Glo-Shot Sticks are non-toxic, easy to activate and glow in vivid color for eight hours. They are light enough not to...