Quick view Details Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter MSRP: Now: $9.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger MSRP: Now: $9.95 Add to Cart Compare Quick view Details Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver MSRP: Now: $10.95 Add to Cart Compare Quick view Details sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw MSRP: Now: $7.39 Add to Cart Compare Quick view Details Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch MSRP: Now: $8.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger MSRP: Now: $11.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy MSRP: Now: $11.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive MSRP: Now: $7.19 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter MSRP: Now: $9.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger MSRP: Now: $9.95 Add to Cart Compare Quick view Details Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver MSRP: Now: $10.95 Add to Cart Compare Quick view Details sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw MSRP: Now: $7.39 Add to Cart Compare Quick view Details Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch MSRP: Now: $8.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger MSRP: Now: $11.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy MSRP: Now: $11.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive MSRP: Now: $7.19 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter MSRP: Now: $9.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger MSRP: Now: $9.95 Add to Cart Compare Quick view Details Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver MSRP: Now: $10.95 Add to Cart Compare Quick view Details sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw MSRP: Now: $7.39 Add to Cart Compare Quick view Details Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch MSRP: Now: $8.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger MSRP: Now: $11.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy MSRP: Now: $11.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive MSRP: Now: $7.19 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter MSRP: Now: $9.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger MSRP: Now: $9.95 Add to Cart Compare Quick view Details Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver MSRP: Now: $10.95 Add to Cart Compare Quick view Details sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw MSRP: Now: $7.39 Add to Cart Compare Quick view Details Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch MSRP: Now: $8.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger MSRP: Now: $11.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy MSRP: Now: $11.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive MSRP: Now: $7.19 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter MSRP: Now: $9.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger MSRP: Now: $9.95 Add to Cart Compare Quick view Details Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver MSRP: Now: $10.95 Add to Cart Compare Quick view Details sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw MSRP: Now: $7.39 Add to Cart Compare Quick view Details Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch MSRP: Now: $8.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger MSRP: Now: $11.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy MSRP: Now: $11.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive MSRP: Now: $7.19 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger MSRP: Now: $9.95 Add to Cart Compare Quick view Details Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver MSRP: Now: $10.95 Add to Cart Compare Quick view Details sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw MSRP: Now: $7.39 Add to Cart Compare Quick view Details Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch MSRP: Now: $8.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger MSRP: Now: $11.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy MSRP: Now: $11.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive MSRP: Now: $7.19 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver MSRP: Now: $10.95 Add to Cart Compare Quick view Details sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw MSRP: Now: $7.39 Add to Cart Compare Quick view Details Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch MSRP: Now: $8.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger MSRP: Now: $11.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy MSRP: Now: $11.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive MSRP: Now: $7.19 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw MSRP: Now: $7.39 Add to Cart Compare Quick view Details Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch MSRP: Now: $8.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger MSRP: Now: $11.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy MSRP: Now: $11.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive MSRP: Now: $7.19 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch MSRP: Now: $8.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger MSRP: Now: $11.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy MSRP: Now: $11.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive MSRP: Now: $7.19 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger MSRP: Now: $11.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy MSRP: Now: $11.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive MSRP: Now: $7.19 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy MSRP: Now: $11.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive MSRP: Now: $7.19 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive MSRP: Now: $7.19 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive MSRP: Now: $7.19 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive MSRP: Now: $7.19 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive MSRP: Now: $7.19 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Berkley | sku: BHBBP70-MFF Berkley Bullet Pop 70, 2 3/4", MF Frog Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Berkley | sku: BHBBP70-GHBG Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view sku: BHBBP70-BNE Berkley Bullet Pop 70, 2 3/4", Bone Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view sku: BHBBP70-BKCH Berkley Bullet Pop 70, 2 3/4", Black Chrome Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added... MSRP: Now: $11.95 Add to Cart Compare Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view sku: FFSH5J-FTGG Berkley Flicker Shad Jointed 2", Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Berkley | sku: FFSH5J-FT Berkley Flicker Shad Jointed 2", 1/5 Oz, Firetiger Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Berkley | sku: BHBBS7-BSV Berkley Bad Shad Crankbait 2 3/4", Black Silver Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $10.95 Add to Cart Compare Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view sku: BHBBS5-SGCR Berkley Bad Shad Crankbait 2", Spring Craw Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden... MSRP: Now: $7.39 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Bandit | sku: BDTWBD220 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Firetiger The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Bandit | sku: BDTWBD202 Bandit Walleye Deep Trolling Plug, 4 3/4", 5/8 Oz, Coconut Candy The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Bandit | sku: BDTWBD201 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Blue Shiner The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view
