Hard Bait

Bill Lewis Hammer-Trap Lipless Crankbait 3/8 Oz, Gold Black Splatter With Orange Belly

The all new Bill Lewis Hammer-Trap Lipless Crankbait is the latest addition to the lipless category and builds on the brand's 50-year legacy in the category! Hammer-Trap showcases a distinctive hammering action during retrieval that not only rocks the...

Berkley Choppo Topwater Bait, Cupped Propeller Tail, 3", 1/2oz, Ghost White

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Smithwick Suspending Rattlin' Rogue Jerkbait, 4 1/2", 3/8 oz, Foxy Shad

Anglers across the country rely on the Smithwick Rogue to put fish in the boat. Whether it's smallmouth or largemouth bass, walleyes, pike, trout, or another predator fish, the Rogue always produces. Maybe it's because of the legendary "Rogue roll" that...

Freedom Tackle Mischief Minnow 4.5" Floating, Golden Shiner, #4 Gamakatsu Hooks, Gold Blade

Topwater fishing is about to explode with the all-new Mischief Minnow from Freedom Tackle Corp. The secret to the Mischief Minnow’s performance is the unique custom shaped patent-pending Kilter blade design which is center-mounted on the bait's...

Freedom Tackle Mischief Minnow 4.5" Floating, Blue Clown, #4 Gamakatsu Hooks, Silver Blade

Topwater fishing is about to explode with the all-new Mischief Minnow from Freedom Tackle Corp. The secret to the Mischief Minnow’s performance is the unique custom shaped patent-pending Kilter blade design which is center-mounted on the bait's...

Z-Man ChatterSpike, 4.5", Electric Shad, 5 Pack

Features Pintail baitfish profile designed for use as a ChatterBait trailer, but also ideal for a variety of other applications Segmented body and tapering tail with pyramidal cross section increase energy transmission from ChatterBait vibration,...

Z-Man ChatterSpike, 4.5", Hot Snakes, 5 Pack

Features Pintail baitfish profile designed for use as a ChatterBait trailer, but also ideal for a variety of other applications Segmented body and tapering tail with pyramidal cross section increase energy transmission from ChatterBait vibration,...

Mach Baits Sprayin' Shad 11/16 Oz, Chrome

The unique open gill design of the Sprayin’ Shad allows water to pass through the body of the lure, producing an unbelievable spray and bubble trail. Twitch slowly with a low rod tip, and watch it spray like no other popper. Works great in ponds,...

Mach Baits Machshad 120 Hard Body Swimbait, 1/2 Oz, Rainbow Trout

Multi-jointed swimbait that sinks slowly and swims with incredibly lifelike action. Featuring a sound chamber that emits a powerful rattle when burned at fast speeds. Crank it just below the surface or slow roll it over cover. The multi-jointed body runs...

Mach Baits Bouncer Shallow Diving Crankbait, 3/8 Oz, Green Crawdaddy

3/8 oz. floating crankbait that excels in the 3-6 ft. range. Featuring a bill designed to deflect through brush and "bounce" off cover and a powerful sound chamber that rattles to attract feeding fish. Featuring eye-popping colors and Mustad KVD Elite...

Mach Baits Bouncer Shallow Diving Crankbait, 3/8 Oz, Sexy Shad 2.0

3/8 oz. floating crankbait that excels in the 3-6 ft. range. Featuring a bill designed to deflect through brush and "bounce" off cover and a powerful sound chamber that rattles to attract feeding fish. Featuring eye-popping colors and Mustad KVD Elite...

Mach Baits Bouncer Shallow Diving Crankbait, 3/8 Oz, Chart/BLK Splatter

3/8 oz. floating crankbait that excels in the 3-6 ft. range. Featuring a bill designed to deflect through brush and "bounce" off cover and a powerful sound chamber that rattles to attract feeding fish. Featuring eye-popping colors and Mustad KVD Elite...

Mach Baits Bouncer Shallow Diving Crankbait, 3/8 Oz, Green Shad

3/8 oz. floating crankbait that excels in the 3-6 ft. range. Featuring a bill designed to deflect through brush and "bounce" off cover and a powerful sound chamber that rattles to attract feeding fish. Featuring eye-popping colors and Mustad KVD Elite...

Mach Baits Bouncer Shallow Diving Crankbait, 3/8 Oz, Fire Craw

3/8 oz. floating crankbait that excels in the 3-6 ft. range. Featuring a bill designed to deflect through brush and "bounce" off cover and a powerful sound chamber that rattles to attract feeding fish. Featuring eye-popping colors and Mustad KVD Elite...

Strike King KVD Elite 300 Jerkbait, Matte Sugar Daddy

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and...

Strike King KVD Elite 200 Jerkbait, Matte Sugar Daddy

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD Elite 200 Jerkbait, Sexy Shad 2.0

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD Elite 200 Jerkbait, Pro Phantom Perch

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD Elite 200 Jerkbait, Pro Gold

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD Elite 200 Jerkbait, Pro Smelt

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD 200 Jerkbait, Pro Shizzle

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Walleye Nation Creations Boogie Shad, Banana Style Crankbait, Size 2", 17' Diving depth, Goldaliscious

Boogie Shad, Banana Style Crankbait, Size 2", 17' Diving depth, Goldaliscious

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Stealth Minnow, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Black, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Perch, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Lime Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Purple Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Shad, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Ghost White, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Minnow, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Gil, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Ayu, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Stealth Shad, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Stealth Gill, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Purple Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Purple Bullet, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Savage Gear DC Walker 2 5/8", Black and Yellow

A crisp walking hollow belly frog with an innovative dual chamber design that effectively addresses the fundamental challenge facing hollow body surface baits water intrusion. Features Dual Cavity Construction Minimizes Water Intrusion Heavy Duty Wide...

Savage Gear DC Walker 2 5/8", Olive Chartreuse

A crisp walking hollow belly frog with an innovative dual chamber design that effectively addresses the fundamental challenge facing hollow body surface baits water intrusion. Features Dual Cavity Construction Minimizes Water Intrusion Heavy Duty Wide...

Savage Gear DC Walker 2.6", Black and Yellow

A crisp walking hollow belly frog with an innovative dual chamber design that effectively addresses the fundamental challenge facing hollow body surface baits water intrusion. Features Dual Cavity Construction Minimizes Water Intrusion Heavy Duty Wide...

Bill Lewis Precise Walleye Crank, 4.75" 5/8 Oz, FireTiger

The Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is designed to quickly reach the strike zone with a steeper diving...

Bill Lewis Precise Walleye Crank, 4.75" 5/8 Oz, Clown Nova

The Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is designed to quickly reach the strike zone with a steeper diving...

Bill Lewis Precise Walleye Crank, 4.75" 5/8 Oz, Sexy Chrome

The Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is designed to quickly reach the strike zone with a steeper diving...

Bill Lewis Precise Walleye Crank, 4.75" 5/8 Oz, Gold Black Back

he Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is designed to quickly reach the strike zone with a steeper diving...

Bill Lewis Precise Walleye Crank, 4.75" 5/8 Oz, Chrome Blank

The Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is designed to quickly reach the strike zone with a steeper diving...

Bill Lewis Hammer-Trap Lipless Crankbait - 5/8 Oz, Chrome Blue/Splatter Blue

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 5/8 Oz, Pro Perch

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 5/8 Oz,

ntroducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a unique...

Bill Lewis Hammer-Trap Lipless Crankbait - 3/8 Oz, Chrome Black/Splatter Black

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 3/8 Oz, Chrome Blue/Splatter Blue

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 3/8 Oz, Green Gizzard

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

SteelShad Original 3/8 Oz Perch (Firetiger)

The Original SteelShad® 3/8 oz. blade bait in Perch (Firetiger) is 2 3/4 inches long, made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing.