Hard Bait

Mach Baits Bouncer Shallow Diving Crankbait, 3/8 Oz, Sexy Shad 2.0

3/8 oz. floating crankbait that excels in the 3-6 ft. range. Featuring a bill designed to deflect through brush and "bounce" off cover and a powerful sound chamber that rattles to attract feeding fish. Featuring eye-popping colors and Mustad KVD Elite...

Mach Baits Bouncer Shallow Diving Crankbait, 3/8 Oz, Chart/BLK Splatter

3/8 oz. floating crankbait that excels in the 3-6 ft. range. Featuring a bill designed to deflect through brush and "bounce" off cover and a powerful sound chamber that rattles to attract feeding fish. Featuring eye-popping colors and Mustad KVD Elite...

Mach Baits Bouncer Shallow Diving Crankbait, 3/8 Oz, Green Shad

3/8 oz. floating crankbait that excels in the 3-6 ft. range. Featuring a bill designed to deflect through brush and "bounce" off cover and a powerful sound chamber that rattles to attract feeding fish. Featuring eye-popping colors and Mustad KVD Elite...

Mach Baits Bouncer Shallow Diving Crankbait, 3/8 Oz, Fire Craw

3/8 oz. floating crankbait that excels in the 3-6 ft. range. Featuring a bill designed to deflect through brush and "bounce" off cover and a powerful sound chamber that rattles to attract feeding fish. Featuring eye-popping colors and Mustad KVD Elite...

Strike King KVD Elite 300 Jerkbait, Matte Sugar Daddy

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and...

Strike King KVD Elite 200 Jerkbait, Matte Sugar Daddy

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD Elite 200 Jerkbait, Sexy Shad 2.0

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD Elite 200 Jerkbait, Pro Phantom Perch

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD Elite 200 Jerkbait, Pro Gold

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD Elite 200 Jerkbait, Pro Smelt

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD 200 Jerkbait, Pro Shizzle

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Walleye Nation Creations Boogie Shad, Banana Style Crankbait, Size 2", 17' Diving depth, Goldaliscious

Boogie Shad, Banana Style Crankbait, Size 2", 17' Diving depth, Goldaliscious

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Stealth Minnow, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Black, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Perch, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Lime Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Purple Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Shad, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Ghost White, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Minnow, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Gil, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Ayu, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Stealth Shad, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Stealth Gill, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Purple Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Purple Bullet, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Savage Gear DC Walker 2 5/8", Black and Yellow

A crisp walking hollow belly frog with an innovative dual chamber design that effectively addresses the fundamental challenge facing hollow body surface baits water intrusion. Features Dual Cavity Construction Minimizes Water Intrusion Heavy Duty Wide...

Savage Gear DC Walker 2 5/8", Olive Chartreuse

A crisp walking hollow belly frog with an innovative dual chamber design that effectively addresses the fundamental challenge facing hollow body surface baits water intrusion. Features Dual Cavity Construction Minimizes Water Intrusion Heavy Duty Wide...

Savage Gear DC Walker 2.6", Black and Yellow

A crisp walking hollow belly frog with an innovative dual chamber design that effectively addresses the fundamental challenge facing hollow body surface baits water intrusion. Features Dual Cavity Construction Minimizes Water Intrusion Heavy Duty Wide...

Bill Lewis Precise Walleye Crank, 4.75" 5/8 Oz, FireTiger

The Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is designed to quickly reach the strike zone with a steeper diving...

Bill Lewis Precise Walleye Crank, 4.75" 5/8 Oz, Sexy Chrome

The Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is designed to quickly reach the strike zone with a steeper diving...

Bill Lewis Precise Walleye Crank, 4.75" 5/8 Oz, Gold Black Back

he Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is designed to quickly reach the strike zone with a steeper diving...

Bill Lewis Precise Walleye Crank, 4.75" 5/8 Oz, Chrome Blank

The Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is designed to quickly reach the strike zone with a steeper diving...

Bill Lewis Hammer-Trap Lipless Crankbait - 3/8 Oz, Chrome Black/Splatter Black

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 3/8 Oz, Chrome Blue/Splatter Blue

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 3/8 Oz, Green Gizzard

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

SteelShad Original 3/8 Oz Perch (Firetiger)

The Original SteelShad® 3/8 oz. blade bait in Perch (Firetiger) is 2 3/4 inches long, made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing.

SteelShad Original Gold, 3/8 Oz

The Original SteelShad® 3/8 oz. blade bait in Gold is 2 3/4 inches long, made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing.

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Chrome Orange Belly

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Gold

The Bill Lewis Rat-L-Trap is one of the most famous lures ever made! First introduced over 50 years ago, the Rat-L-Trap has stood the test of time and is arguably one of the most effective bass lures in history, and has probably put more bass in boats...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Chrome Purple Back

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait, 1/2 Oz Chrome Blue Back

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Frankenstien

Cast or troll your way to more and bigger fish today with Walleye Nation Creations "Shaky Shad”. The “Shaky Shad” has a one of a kind wobbling action with loud built in rattles to call fish in from a distance. The “Shaky...

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Clown

Cast or troll your way to more and bigger fish today with Walleye Nation Creations "Shaky Shad”. The “Shaky Shad” has a one of a kind wobbling action with loud built in rattles to call fish in from a distance. The “Shaky...

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Gold Digger

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Perch

Cast or troll your way to more and bigger fish today with Walleye Nation Creations "Shaky Shad”. The “Shaky Shad” has a one of a kind wobbling action with loud built in rattles to call fish in from a distance. The “Shaky...

Walleye Nation Creations Boogie Shad, Banana Style Crankbait, Size 2", 17' Diving depth, Firetiger

Troll your way to more and bigger fish with the WNC "Boogie Shad". The Boogie Shad has built in rattles that will rival the loudest in the industry and a unique dancing action to drive fish crazy! Featuring strong components, sharp hooks, and an...

Walleye Nation Creations Boogie Shad, Banana Style Crankbait, Size 2", 17' Diving depth, Frankenstein

Troll your way to more and bigger fish with the WNC "Boogie Shad". The Boogie Shad has built in rattles that will rival the loudest in the industry and a unique dancing action to drive fish crazy! Featuring strong components, sharp hooks, and an...

Walleye Nation Creations Boogie Shad, Banana Style Crankbait, Size 2", 17' Diving depth, Electric Lady

Troll your way to more and bigger fish with the WNC "Boogie Shad". The Boogie Shad has built in rattles that will rival the loudest in the industry and a unique dancing action to drive fish crazy! Featuring strong components, sharp hooks, and an...

Walleye Nation Creations WNC Reaper, Deep Diving Crank Bait, Size 4.5", 25' Diving Depth, #4 Hook Size, Tropical Sunset

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item...

Walleye Nation Creations WNC Reaper, Deep Diving Crank Bait, Size 4.5", 25' Diving Depth, #4 Hook Size, Watermelon

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item...