Hard Bait

Rapala Shad Rap Crankbait, 2 3/4", Glow Pink Squirrel

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail...

Rapala Shad Rap Crankbait, 2 3/4", Green Tiger UV

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail...

Rapala Shad Rap Crankbait, 2 3/4", Purple Tiger UV

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail...

Rapala Shad Rap Crankbait, 2 3/4", Black Wonderbread

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail...

Rapala Shad Rap Crankbait, 2 3/4", Crawdad

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail...

Freedom Ultra-Diver 65 Shad Crankbait, 2.5", Purple Shad

The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this...

Freedom Ultra-Diver 65 Shad Crankbait, 2.5", Yellow Perch

The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this...

Strike King KVD Jerkbait 200, 4", 3/8oz, Yellow Perch

The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action...

Northland Rumble Shiner 10, 4", 5/8 oz, Bubblegum Tiger

This shallow-diving crankbait diving depths for the #10 dives 6’ to 10’. All are formed of balsa through the Heat Compression Molding (HCM) process and feature a welded through wire construction from the tie eye to the tail. This tight action...

Northland Rumble Shiner 10, 4", 5/8 oz, Silver Shiner

This shallow-diving crankbait diving depths for the #10 dives 6’ to 10’. All are formed of balsa through the Heat Compression Molding (HCM) process and feature a welded through wire construction from the tie eye to the tail. This tight action...

Northland Rumble Shiner 10, 4", 5/8 oz, Lemon Tiger

This shallow-diving crankbait diving depths for the #10 dives 6’ to 10’. All are formed of balsa through the Heat Compression Molding (HCM) process and feature a welded through wire construction from the tie eye to the tail. This tight action...

Northland Rumble Shiner 10, 4", 5/8 oz, Olive Tiger

This shallow-diving crankbait diving depths for the #10 dives 6’ to 10’. All are formed of balsa through the Heat Compression Molding (HCM) process and feature a welded through wire construction from the tie eye to the tail. This tight action...

Northland Rumble Shiner 10, 4", 5/8 oz, Blue Tiger

This shallow-diving crankbait diving depths for the #10 dives 6’ to 10’. All are formed of balsa through the Heat Compression Molding (HCM) process and feature a welded through wire construction from the tie eye to the tail. This tight action...

Berkley Choppo 90 Lure, 1/2 oz, 3 2/7", Ghost Bluegill

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 90 Lure, 1/2 oz, 3 2/7", Bone

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 90 Lure, 1/2 oz, 3 2/7", Ghost White

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 90 Lure, 1/2 oz, 3 2/7", HD Baby Bass

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 90 Lure, 1/2 oz, 3 2/7", HD Rainbow Trout

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 120 Lure, 1 oz, 4 1/2", Sexy Back

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 120 Lure, 1 oz, 4 1/2", Perfect Ghost

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 105 Lure, 3/4 oz, 4 1/8", Black Chrome

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 105 Lure, 3/4 oz, 4 1/8", Sexy Back

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 105 Lure, 3/4 oz, 4 1/8", Perfect Ghost

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 105 Lure, 3/4 oz, 4 1/8", MF Bluegill

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 105 Lure, 3/4 oz, 4 1/8", Maverick

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 105 Lure, 3/4 oz, 4 1/8", HD Rainbow Trout

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 105 Lure, 3/4 oz, 4 1/8", HD Golden Shiner

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 105 Lure, 3/4 oz, 4 1/8", HD Baby Bass

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 105 Lure, 3/4 oz, 4 1/8", Ghost White

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 105 Lure, 3/4 oz, 4 1/8", Bone

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Flicker Shad Crankbait, 2 3/4", 5/16 oz, MF Bluegill

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

Berkley Bullet Pop 80, 3 1/4'', MF Bluegill

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added...

Rapala X-Rap Countdown, 2", 1/8oz, Rainbow Trout

Now anglers can fish the Xtreme Attitude of the X-Rap® at any depth consistently. Rapala introduced the effective "CountDown®" method back in the 60s. Since its introduction, the technique has enabled fishermen to consistently reach suspended...

Savage Gear Savage Blade Double, 10.5", Silver Cisco

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear Savage Blade Double, 10.5", Black Orange

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear Savage Blade Double, 10.5", Black Chartreuse

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear Savage Blade Double, 9.5", Silver Cisco

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear Savage Blade Double, 9.5", Black Orange

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear Savage Blade Double, 9.5", Black Chartreuse

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear Savage Blade Double, 8.5", Silver Cisco

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear Savage Blade Double, 8.5", Black Orange

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear Savage Blade Double, 8.5", Black Chartreuse

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear Sucker Prop, 8" 3.5oz, Floating Topwater, Lemon Head

Savage Gear Sucker Prop Musky Bait - Introducing the Savage Sucker Prop, designed for maximum surface action and explosive strikes. This premium musky lure features a precision-engineered propeller at the rear, generating loud splashing sounds...

Savage Gear Sucker Prop, 8" 3.5oz, Floating Topwater, Black Orange

Savage Gear Sucker Prop Musky Bait - Introducing the Savage Sucker Prop, designed for maximum surface action and explosive strikes. This premium musky lure features a precision-engineered propeller at the rear, generating loud splashing sounds...

Savage Gear Sucker Prop, 8" 3.5oz, Floating Topwater, Baby Duck

Savage Gear Sucker Prop Musky Bait - Introducing the Savage Sucker Prop, designed for maximum surface action and explosive strikes. This premium musky lure features a precision-engineered propeller at the rear, generating loud splashing sounds...

Savage Gear Sucker Flanker, 10", Walleye Glitter

Meet the NEW Sucker Flanker, A flat-sided musky crankbait with an interchangable bill so you can fine tune action and dive depth. Swap diving depths and from a wide wobble to a tight shimmy with a simple swap of the bill! This is a must have...

Savage Gear Sucker Flanker, 10", Black Perch

Meet the NEW Sucker Flanker, A flat-sided musky crankbait with an interchangable bill so you can fine tune action and dive depth. Swap diving depths and from a wide wobble to a tight shimmy with a simple swap of the bill! This is a must have...

Savage Gear Sucker Flanker, 10", Cisco Glitter

Meet the NEW Sucker Flanker, A flat-sided musky crankbait with an interchangable bill so you can fine tune action and dive depth. Swap diving depths and from a wide wobble to a tight shimmy with a simple swap of the bill! This is a must have...

Savage Gear Sucker Flanker, 8", Walleye Glitter

Meet the NEW Sucker Flanker, A flat-sided musky crankbait with an interchangable bill so you can fine tune action and dive depth. Swap diving depths and from a wide wobble to a tight shimmy with a simple swap of the bill! This is a must have...

Savage Gear Sucker Flanker, 8", Black Perch

Meet the NEW Sucker Flanker, A flat-sided musky crankbait with an interchangable bill so you can fine tune action and dive depth. Swap diving depths and from a wide wobble to a tight shimmy with a simple swap of the bill! This is a must have...

Savage Gear Sucker Flanker, 8", Cisco Glitter

Meet the NEW Sucker Flanker, A flat-sided musky crankbait with an interchangable bill so you can fine tune action and dive depth. Swap diving depths and from a wide wobble to a tight shimmy with a simple swap of the bill! This is a must have...

Berkley Flicker Shad Crankbait, 2 3/4", 5/16 oz, Slick Chartreuse

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...