Hard Bait

Bill Lewis Mini-Hammer-Trap Lipless Crankbait 3/16 Oz, Chrome Blue Splatter Back

The downsized cousin of the original Hammer Trap perfect for when the bite gets tough, the Bill Lewis Mini Hammer Trap delivers erratic action that strongly vibrates your rod tip on the retrieve, but now with a tighter pitch. Featuring a...

Bill Lewis Mini-Hammer-Trap Lipless Crankbait 3/16 Oz, Pro-Perch

The downsized cousin of the original Hammer Trap perfect for when the bite gets tough, the Bill Lewis Mini Hammer Trap delivers erratic action that strongly vibrates your rod tip on the retrieve, but now with a tighter pitch. Featuring a...

Bill Lewis Hammer-Trap Lipless Crankbait 3/8 Oz, Pro-Perch

The all new Bill Lewis Hammer-Trap Lipless Crankbait is the latest addition to the lipless category and builds on the brand's 50-year legacy in the category! Hammer-Trap showcases a distinctive hammering action during retrieval that not only rocks the...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Chrome Shad

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark and Jake Romanack! The PWCL distinguishes itself with its...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Chrome Blank

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark and Jake Romanack! The PWCL distinguishes itself with its...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Chrome BH Wonderbread

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark and Jake Romanack! The PWCL distinguishes itself with its...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Gold Muffin

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark and Jake Romanack! The PWCL distinguishes itself with its...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Pro-Perch

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark and Jake Romanack! The PWCL distinguishes itself with its...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Purple Tiger

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark and Jake Romanack! The PWCL distinguishes itself with its...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Clown Nova

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark and Jake Romanack! The PWCL distinguishes itself with its...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Cotton Candy Craw

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Chrome Plain

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Berkley Jack Lipless Crankbait, 3.1", Ghost Red Gill

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Freedom Ultra Diver 75 Minnow, 3" 3/8 Oz, Yellow Perch

The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it...

Freedom Ultra Diver 75 Minnow, 3" 3/8 Oz, Purple Shad

The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it...

Freedom Ultra Diver 75 Minnow, 3" 3/8 Oz, Goby

The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it...

Freedom Ultra Diver 75 Minnow, 3" 3/8 Oz, Golden Shad

The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it...

Berkley Finisher Glide Bait, Sinking, 3.5", 3/4oz, Perch

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with...

Berkley Bullet Pop 80,3 1/4'', Size 4 Fusion19 treble, Bone

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added...

Berkley Bullet Pop 80, 3 1/4'', Black Chrome

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added...

Rapala Rippin' Rap, Crankbait, 2-1/2", 1/2 oz, #6 & 8 Hooks, Bad Lipstick

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured...

Rapala Rippin' Rap, Crankbait, 2-1/2", 1/2 oz, #6 & 8 Hooks, Fruit Bowl

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured...

Rapala Rippin Rap 06, 2 1/2", 1/2 oz, Lipless, Juicy Lucy

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured...

Berkley Warpig Lipless Crankbait, 3", 1/2oz, Special Red Craw

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with...

Berkley Warpig Lipless Crankbait, 2 3/8", 1/4oz, Sexier Shad

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with...

Berkley Warpig, Crankbait, Sinking, 2", 1/4oz, #8 Hooks, Firetail Green Craw

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with...

Berkley Vibrato Jigging Bait, 2 1/4", 1/2 Oz Treble Hooks, Ghostescent

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley Jack Lipless Crankbait, 2.75", Chartreuse Flash

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 2.75", Ghost Red Gill

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 3/4 oz, 2.75", Gold Chrome

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 2.75", Chrome Perch

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 2.75", Viking Perch

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 2.75", Chrome Red Perch

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 2.75", Special Red Craw

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Stunna 112 Jerkbait, 4.4", Nebu

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate, and precision. When it matter most, the Stunna places supreme jerkbait performance...

Berkley Stunna 112 Jerkbait, 4.4", OG Blue

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate, and precision. When it matter most, the Stunna places supreme jerkbait performance...

Berkley Stunna 112 Jerkbait, 4.4", Baja

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate, and precision. When it matter most, the Stunna places supreme jerkbait performance...

Berkley Jack Lipless Crankbait, 1 Oz, 3.1", Knock Out

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 1 Oz 3.1", Viking Perch

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 1 oz, 3.1", Firetiger

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 3.1", Chrome Perch

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 3.1", Chartreuse Flash

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 2.5" Viking Perch

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack, 1/2 oz, 2.5", Tigerzord

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 2.5" Chrome Red Perch

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 2.5" Chartreuse Flash

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Hit Stick 6", 1oz, Fusion 19 hooks, Float, Black Silver

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Hit Stick 6", 1oz, Fusion 19 hooks, Fluorescent Orange Gold

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Hit Stick 4 1/2 ", 1/3oz, Fusion 19 hooks, Float, Black Gold

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Hit Stick 4 1/2", 1/3oz, Fusion 19 hooks, Fluorescent Orange Gold

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Hit Stick 6", 1oz, Fusion 19 hooks, Float, Black Gold

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Hit Stick 6", 1oz, Fusion 19 hooks, Blue Bullet

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley Hit Stick has done just that. True balsa-like action with the weight, durability, and...