Hard Bait

Rapala Husky Jerk 10, 4", 3/8 oz, Moldy Fruit

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending Neutral...

Rapala Husky Jerk 10, 4", 3/8 oz, Juicy Lucy

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending Neutral...

Rapala Husky Jerk 10, 4", 3/8 oz, Head Spin

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending Neutral...

Rapala Husky Jerk, 4", 3/8oz, Black Wonderbread

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. SuspendingNeutral...

Rapala Husky Jerk, 3 1/8", 1/4 oz, Black Wonderbread

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. SuspendingNeutral...

Rapala Twitchin' Rap, 5.5", 2-2/3oz, Hot Pike

A perfect combination for predator fishing: the classic Rapala® shad body design with an easy-to-use gliding action. Extremely responsive abachi construction with every lure body hand-picked to guarantee the right density and therefore the right...

Rapala Shadow Rap Deep 11, 4 3/8", 7/16 oz, Halloween

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. Rapala has perfected the natural minnow action in this new jerkbait that triggers fish in three ways: on...

Rapala Shadow Rap Deep 11, 4 3/8", 7/16 oz, Carbon

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. Rapala has perfected the natural minnow action in this new jerkbait that triggers fish in three ways: on...

Rapala Shadow Rap Deep 11, 4 3/8", 7/16 oz, Blue Ghost

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. Rapala has perfected the natural minnow action in this new jerkbait that triggers fish in three ways: on...

Rapala Shadow Rap Deep 11, 4 3/8", 7/16 oz, Silver

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. Rapala has perfected the natural minnow action in this new jerkbait that triggers fish in three ways: on...

Rapala OG Deep Tiny Crankbait, 2.25", 5/16oz, Hot Copper Green Shad

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's Garage. Introducing the OG Deep Tiny® 7. The deeper diving version of the favourite OG...

Rapala OG Deep Tiny Crankbait, 2.25", 5/16oz, Chartreuse Rootbeer Crawdad

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's Garage. Introducing the OG Deep Tiny® 7. The deeper diving version of the favourite OG...

Rapala OG Deep Tiny Crankbait, 2.25", 5/16oz, Classic Craw

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's Garage. Introducing the OG Deep Tiny® 7. The deeper diving version of the favourite OG...

Rapala Rippin' Rap Crankbait, 2.75", 7/8 oz, Baby Aspius

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured...

Rapala X-Rap Peto, 8", 2-7/8 oz, Peacock

The Finnish Beast, X-Rap® Peto, combines Rapala's fish-catching X-Rap® construction with a beautifully color matched soft tail to create a seamless hybrid bait. With its slow sink rate and perfectly horizontal fall, X-Rap® Peto is the ideal...

Rapala X-Rap Peto, 8", 2-7/8 oz, Live Rainbow Trout

The Finnish Beast, X-Rap® Peto, combines Rapala's fish-catching X-Rap® construction with a beautifully color matched soft tail to create a seamless hybrid bait. With its slow sink rate and perfectly horizontal fall, X-Rap® Peto is the ideal...

Rapala X-Rap Peto, 8", 2-7/8 oz, Blue Ghost

The Finnish Beast, X-Rap® Peto, combines Rapala's fish-catching X-Rap® construction with a beautifully color matched soft tail to create a seamless hybrid bait. With its slow sink rate and perfectly horizontal fall, X-Rap® Peto is the ideal...

Rapala Jointed Deep Down Husky Jerk 12, 4.75", 1/2 oz, Pink Tiger UV

The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a high-speed pass, this lure runs straight and true...

Rapala Rippin' Rap Crankbait, 2.75", 7/8 oz, Bad Lipstick

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured...

Rapala Husky Jerk 12, 4.75", 7/16 oz, Moldy Fruit

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending Neutral...

Rapala Husky Jerk 12, 4.75", 7/16 oz, Juicy Lucy

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending Neutral...

Rapala Husky Jerk 12, 4.75", 7/16 oz, Black Wonderbread

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending Neutral...

Rapala Jointed Deep Down Husky Jerk 12, 4.75", 1/2 oz, Pure Chrome

The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a high-speed pass, this lure runs straight and true...

Rapala Deep Down Husky Jerk 10, 4", 3/8 oz, Purple Clown

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running...

Rapala Deep Down Husky Jerk 10, 4", 3/8 oz, Olive Ghost

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running...

Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating, Gold Perch

The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water.

Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Silver Blue

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending Neutral...

Berkley Bad Shad Crankbait, 2-3/4", 1/2oz, Vintage Craw

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden...

Berkley Vibrato Jigging Bait, 1 3/4", 1/4 Oz, Natural White Perch

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley Vibrato Jigging Bait, 1 3/4", 1/4 Oz, Blue Glow Tiger

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley Vibrato Jigging Bait, 2 1/4", 1/2 Oz, Natural White Perch

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley Vibrato Jigging Bait, 2 1/4", 1/2 Oz, Natural Gold Shiner

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley Vibrato Jigging Bait, 2 1/4", 1/2 Oz, Firetiger Gold

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley Vibrato Jigging Bait, 2", 3/8 Oz, Nat Shiner

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley Vibrato Jigging Bait, 2", 3/8 Oz, Fire Tiger Gold

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley Vibrato Jigging Bait, 2", 3/8 Oz, Nat White Perch

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Cotton Cordell Wally Diver, 2 1/2", Black Gold

The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5...

Cotton Cordell Wally Diver, 2 1/2", Chrome blue

The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5...

Rapala Ultra Light Minnow, 1 1/2", 1/8oz, Silver Blue

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for...

Rapala Ultra Light Minnow, 1 1/2", 1/8oz, Rainbow Trout

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for...

Rapala Ultra Light Minnow, 1 1/2", 1/8oz, Chrome

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for...

Rapala Shad Rap Crankbait, 1 1/2", 1/8oz, Voodoo Haze

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail...

Rapala Shad Rap Crankbait, 1 1/2", 1/8oz, Juicy Lucy

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail...

Rapala Shad Rap Crankbait, 1 1/2", 1/8oz, Headspin

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail...

Rapala Shad Rap Crankbait, 1 1/2", 1/8oz, Glow Pink Squirrel

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail...

Rapala Shad Rap Crankbait, 1 1/2", 1/8oz, Black Wonderbread

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail...

Rapala Shad Rap Crankbait, 3 1/8", 3/8oz, Juicy Lucy

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail...

Rapala Husky Jerk 10, 4", 3/8 oz, Gold

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending Neutral...

Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Redfire Crawdad

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending Neutral...

Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Gold

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending Neutral...

Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Head Spin

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending Neutral...

Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Voodoo Haze

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending Neutral...