Lures

Smithwick 4.5" Suspending Rattlin' Rogue Jerkbait, Blue Herring

The Smithwick Suspending Rattlin’ Rogue is the jerkbait all other slender minnow lures look up to. It features a standard minnow shape, 3 treble hooks, and a unique glued in bill that flexes just enough to allow the Rogue to dance lightly. This...

Acme Little Cleo Spoon, 2 1/8", 2/5 oz, Super Glow Blue Dolphin

The unique humpbacked shape of Little Cleo results in a seductive, wiggling action that creates the illusion of a fat baitfish acting in an erratic, confused manner.

Rebel Pop-R Topwater Bait, 2 1/2", 1/4 oz, Ol' Bass

Features: The Rebel Pop-R Topwater Popper is a small topwater popper. The OG bass topwater popping lure. Perfect for bass fishing. Produces explosive surface strikes. Available in 18 colors and 3 sizes (2 inch, 2 1/2 inch, and 3 inch). The Rebel Pop-R...

Lunkerhunt Bait Shifter Shad Kit, 4", Ice, 2 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s Bait Shifters are designed to allow Bait...

Lunkerhunt Bait Shifter Minnow Kit, 3.5", Nitro Glow, 3 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s Bait Shifters are designed to allow Bait...

Lunkerhunt Bait Shifter Minnow Kit, 3.5", Watermelon Red, 3 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s Bait Shifters are designed to allow Bait...

Lunkerhunt Micro Typhon-Glow, 10 Pack

The All new Lunkerhunt Micro Typhon is a solid body tube offers the angler a small profile bait with unreal action and durability. This little bait comes in at 1.5” with tantalizing tentacles that create the action that fish can not resist. 1.5...

Pautzke Fire Gel, Bass, 1.65 Oz Jae

As a leader in the fishing industry for more than 85 years, Pautzke knows scent! In fact, we introduced scent to the fishing world. Fire Gel uses what we’ve learned for more than 8 decades and brings long lasting, most powerful and strong fish...

Eagle Claw 1/4oz Non Lead Chartreuse Jighead 5 Pack

Northland Reed-Runner Pro-Model Tandem Spin Spinnerbait 3/4 Oz, Pumpkinseed

A go-to lure for catching big bass, pike and muskies. Deadly late spring through fall. Cast or troll over, around and through weeds, reeds, rocks, brush and timber. Vary speed, slow-roll and helicopter down into open pockets in cover. Attach steel or...

Northland Reed-Runner Pro-Model Tandem Spin Spinnerbait 3/4 Oz, White Bass

A go-to lure for catching big bass, pike and muskies. Deadly late spring through fall. Cast or troll over, around and through weeds, reeds, rocks, brush and timber. Vary speed, slow-roll and helicopter down into open pockets in cover. Attach steel or...

Rebel Magnum Pop-R Topwater Bait, 3", 1/2 oz, Bone

The Rebel Magnum Pop-R is the upsized version of the extremely popular Rebel Pop-R topwater popper, which has been smacking bass on the surface for three decades. This size specifically targets big fish, and features a dressed rear treble with hyper...

Rebel Super Pop-R Topwater Bait, 3 1/8", 5/16 oz, Blue Darter

The largest Pop-R in the Rebel line-up, the Magnum Pop-R creates tremendous surface disturbance to pull in bass and stripers from a long distance. The Pop-R is a legendary topwater bait that’s won hundreds of thousands of dollars for anglers in...

Rebel Pop-R Topwater Bait, 2 1/2", 1/4 oz, Tennessee Shad

The largest Pop-R in the Rebel line-up, the Magnum Pop-R creates tremendous surface disturbance to pull in bass and stripers from a long distance. The Pop-R is a legendary topwater bait that’s won hundreds of thousands of dollars for anglers in...

Rebel Super Pop-R Topwater Bait, 3 1/8", 5/16 oz, Sun Perch

The Rebel Super Pop-R Topwater Popper is the newest addition to Rebel’s Pop-R family.  Built with the same great action as the Original Rebel Pop-R, the bigger Super Pop-R chugs, pops, and even walks-the-dog.  Some of the...

Rebel Pop-R Triple Threat Lure 3 Pack

Rebel Pop-R Triple Threat 3 Pack - The Rebel Pop-R Triple Threat has three of the most productive Pop-Rs in the best bass catching color patterns mean more topwater fun and excitement.  The Rebel Pop-R has been the standard by which all...

Berkley Hit Stick 4 1/2", 1/3oz, Fusion 19 hooks, Sand Shiner

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Choppo Hardbait 75 HD Rainbow Trout

Whether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo's...

Northland Reed-Runner Pro-Model Tandem Spin Spinnerbait 3/4 Oz

A go-to lure for catching big bass, pike and muskies. Deadly late spring through fall. Cast or troll over, around and through weeds, reeds, rocks, brush and timber. Vary speed, slow-roll and helicopter down into open pockets in cover. Attach steel or...

Northland Eye-Candy Paddle Shad 3.5", Gizzard Shad, 5 Pack

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and...

Northland Eye-Candy Paddle Shad 3.5", Smoke Shad, 5 Pack

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and...

Rapala CrushCity Bronco Bug, 4", Green Pumpkin Watermelon, 6 Pack

Like all CrushCity baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack. Tight Kicking Action Claws Perfect for Flipping,...

Rapala CrushCity Cleanup Craw, 3.5", Green Pumpkin Magic, 7 Pack

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw is the ultimate bass snack. Tight Kicking Action Claws Perfect for Flipping,...

Rapala CrushCity The Jerk 3.75", Budgie, 7 Pack

Coast to Coast, The Jerk is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds...

Rapala CrushCity The Jerk 3.75", Pearl Watermelon, 7 Pack

Coast to Coast, The Jerk is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds...

Rapala CrushCity The Jerk 3.75", Neon Pearl, 7 Pack

Coast to Coast, The Jerk is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds...

P-Line Sunrise Squid Skirt, 4 1/2", Pink, 5 Pack

The P-Line Sunrise Squid is the perfect bait for a number of different species. From ocean salmon trollers using the 4.5 inch size, to albacore fishermen rigging the 7.5 inch models in “Daisy Chains”, to marlin fishermen re-skirting their...

P-Line Sunrise Squid Skirt, 2 1/2", Pink Double Glow Stripe, 8 Pack

The P-Line Sunrise Squid is the perfect bait for a number of different species. From ocean salmon trollers using the 4.5 inch size to albacore fishermen rigging the 7.5 inch models in "Daisy Chains", to marlin fishermen re-skirting their favorite heads...

Live Target Gizzard Shad Swimbait, 5.5" 2 Oz, Green/Bronze

When Bass get dialed in to a big Shad bite, the new LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have a big profiled swimbait to target shallow to deep ranges. The unique LIVETARGET Oscillator Tail generates...

Live Target Erratic Shiner 2 1/4" 3/8 Oz, Gold/Red

LIVETARGET has bridged the tradition of old spoon craftsmanship with a new generation of tech-savvy production to create the first-ever anatomically precise spoon: The Erratic Shiner spoon. The lure has a life-like Inner-Core with a pulsating vibrant...

Berkley PowerBait Gilly 4.33" Green Pumpkin, 3 Pack

The PowerBait® Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy...

Berkley PowerBait Gilly 3.5" Black Blue Flake, 4 Pack

The PowerBait® Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy...

Berkley Flicker Shad 2, 2" Firetail MF Black Cougar

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

Berkley Fusion19 Bucktail Jig, 3 Oz 8/0, Chartreuse

Designed to pair perfectly with Berkley® Gulp!®, the Fusion19™ Bucktail jig features quality components that are ideal for fishing with your favorite soft plastic. The sharp, corrosion-resistant Fusion19™ hook penetrates the...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Violet Black Back

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Gold Perch

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Silver Pumpkin

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Glow Pearl

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Glow/Blue

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Gold Perch

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Glow Pearl

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Glow/Blue

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Violet/Black Back

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Gold Pumpkin

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Silver/Blue

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Gold Pumpkin

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Glow/Black

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Slow Roll Shiner, 4" Silver Pearl, 4 Pack

LIVETARGET's Injected Core Technology (ICT) has produced the ideal paddletail swimbait for realistic action and appearance. The Inner-Core perfectly matches the appearance of a thin profiled Shiner, while the Exo-Skin generates a hard-thumping action...

Live Target Slow Roll Swimbait, 3" Silver Pearl, 4 Pack

There is no better way to imitate a swimming baitfish than the LIVETARGET Slow Roll Shiner Swimbait. Offering unmatched realism, the LIVETARGET Slow Roll Shiner Swimbait is crafted using LIVETARGET’s Injected Core Technology and a proprietary...

Live Target Gizzard Shad Swimbait, 4.5" 6/0 Hook, Green/Bronze

When Bass get dialed in to a big Shad bite, the new LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have a big profiled swimbait to target shallow to deep ranges. The unique LIVETARGET Oscillator Tail generates...

Live Target Gizzard Shad Swimbait, 4.5" 6/0 Hook, Violet Blue

When Bass get dialed in to a big Shad bite, the new LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have a big profiled swimbait to target shallow to deep ranges. The unique LIVETARGET Oscillator Tail generates...

Apex Perch Bead Rig Orange

This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured from industry-leading materials using up-to-date equipment, it ensures...