Quick view Details Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger MSRP: Now: $9.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver MSRP: Now: $6.99 Add to Cart Compare Quick view Details Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz MSRP: Now: $6.95 Choose Options Compare Quick view Details sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger MSRP: Now: $14.69 Add to Cart Compare Quick view Details sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace MSRP: Now: $16.59 Add to Cart Compare Quick view Details sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow MSRP: Now: $17.95 Add to Cart Compare Quick view Details Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger MSRP: Now: $15.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive MSRP: Now: $8.19 Add to Cart Compare Quick view Details sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte MSRP: Now: $13.95 Add to Cart Compare Quick view Details Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad MSRP: Now: $4.95 Add to Cart Compare Quick view Details Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass MSRP: Now: $10.95 Add to Cart Compare Quick view Details Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black MSRP: Now: $9.79 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear MSRP: Now: $12.49 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger MSRP: Now: $9.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver MSRP: Now: $6.99 Add to Cart Compare Quick view Details Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz MSRP: Now: $6.95 Choose Options Compare Quick view Details sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger MSRP: Now: $14.69 Add to Cart Compare Quick view Details sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace MSRP: Now: $16.59 Add to Cart Compare Quick view Details sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow MSRP: Now: $17.95 Add to Cart Compare Quick view Details Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger MSRP: Now: $15.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive MSRP: Now: $8.19 Add to Cart Compare Quick view Details sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte MSRP: Now: $13.95 Add to Cart Compare Quick view Details Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad MSRP: Now: $4.95 Add to Cart Compare Quick view Details Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass MSRP: Now: $10.95 Add to Cart Compare Quick view Details Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black MSRP: Now: $9.79 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear MSRP: Now: $12.49 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger MSRP: Now: $9.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver MSRP: Now: $6.99 Add to Cart Compare Quick view Details Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz MSRP: Now: $6.95 Choose Options Compare Quick view Details sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger MSRP: Now: $14.69 Add to Cart Compare Quick view Details sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace MSRP: Now: $16.59 Add to Cart Compare Quick view Details sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow MSRP: Now: $17.95 Add to Cart Compare Quick view Details Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger MSRP: Now: $15.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive MSRP: Now: $8.19 Add to Cart Compare Quick view Details sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte MSRP: Now: $13.95 Add to Cart Compare Quick view Details Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad MSRP: Now: $4.95 Add to Cart Compare Quick view Details Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass MSRP: Now: $10.95 Add to Cart Compare Quick view Details Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black MSRP: Now: $9.79 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear MSRP: Now: $12.49 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger MSRP: Now: $9.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver MSRP: Now: $6.99 Add to Cart Compare Quick view Details Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz MSRP: Now: $6.95 Choose Options Compare Quick view Details sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger MSRP: Now: $14.69 Add to Cart Compare Quick view Details sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace MSRP: Now: $16.59 Add to Cart Compare Quick view Details sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow MSRP: Now: $17.95 Add to Cart Compare Quick view Details Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger MSRP: Now: $15.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive MSRP: Now: $8.19 Add to Cart Compare Quick view Details sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte MSRP: Now: $13.95 Add to Cart Compare Quick view Details Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad MSRP: Now: $4.95 Add to Cart Compare Quick view Details Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass MSRP: Now: $10.95 Add to Cart Compare Quick view Details Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black MSRP: Now: $9.79 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear MSRP: Now: $12.49 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver MSRP: Now: $6.99 Add to Cart Compare Quick view Details Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz MSRP: Now: $6.95 Choose Options Compare Quick view Details sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger MSRP: Now: $14.69 Add to Cart Compare Quick view Details sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace MSRP: Now: $16.59 Add to Cart Compare Quick view Details sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow MSRP: Now: $17.95 Add to Cart Compare Quick view Details Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger MSRP: Now: $15.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive MSRP: Now: $8.19 Add to Cart Compare Quick view Details sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte MSRP: Now: $13.95 Add to Cart Compare Quick view Details Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad MSRP: Now: $4.95 Add to Cart Compare Quick view Details Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass MSRP: Now: $10.95 Add to Cart Compare Quick view Details Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black MSRP: Now: $9.79 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear MSRP: Now: $12.49 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver MSRP: Now: $6.99 Add to Cart Compare Quick view Details Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz MSRP: Now: $6.95 Choose Options Compare Quick view Details sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger MSRP: Now: $14.69 Add to Cart Compare Quick view Details sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace MSRP: Now: $16.59 Add to Cart Compare Quick view Details sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow MSRP: Now: $17.95 Add to Cart Compare Quick view Details Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger MSRP: Now: $15.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive MSRP: Now: $8.19 Add to Cart Compare Quick view Details sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte MSRP: Now: $13.95 Add to Cart Compare Quick view Details Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad MSRP: Now: $4.95 Add to Cart Compare Quick view Details Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass MSRP: Now: $10.95 Add to Cart Compare Quick view Details Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black MSRP: Now: $9.79 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear MSRP: Now: $12.49 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver MSRP: Now: $6.99 Add to Cart Compare Quick view Details Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz MSRP: Now: $6.95 Choose Options Compare Quick view Details sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger MSRP: Now: $14.69 Add to Cart Compare Quick view Details sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace MSRP: Now: $16.59 Add to Cart Compare Quick view Details sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow MSRP: Now: $17.95 Add to Cart Compare Quick view Details Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger MSRP: Now: $15.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive MSRP: Now: $8.19 Add to Cart Compare Quick view Details sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte MSRP: Now: $13.95 Add to Cart Compare Quick view Details Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad MSRP: Now: $4.95 Add to Cart Compare Quick view Details Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass MSRP: Now: $10.95 Add to Cart Compare Quick view Details Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black MSRP: Now: $9.79 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear MSRP: Now: $12.49 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz MSRP: Now: $6.95 Choose Options Compare Quick view Details sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger MSRP: Now: $14.69 Add to Cart Compare Quick view Details sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace MSRP: Now: $16.59 Add to Cart Compare Quick view Details sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow MSRP: Now: $17.95 Add to Cart Compare Quick view Details Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger MSRP: Now: $15.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive MSRP: Now: $8.19 Add to Cart Compare Quick view Details sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte MSRP: Now: $13.95 Add to Cart Compare Quick view Details Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad MSRP: Now: $4.95 Add to Cart Compare Quick view Details Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass MSRP: Now: $10.95 Add to Cart Compare Quick view Details Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black MSRP: Now: $9.79 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear MSRP: Now: $12.49 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger MSRP: Now: $14.69 Add to Cart Compare Quick view Details sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace MSRP: Now: $16.59 Add to Cart Compare Quick view Details sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow MSRP: Now: $17.95 Add to Cart Compare Quick view Details Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger MSRP: Now: $15.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive MSRP: Now: $8.19 Add to Cart Compare Quick view Details sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte MSRP: Now: $13.95 Add to Cart Compare Quick view Details Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad MSRP: Now: $4.95 Add to Cart Compare Quick view Details Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass MSRP: Now: $10.95 Add to Cart Compare Quick view Details Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black MSRP: Now: $9.79 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear MSRP: Now: $12.49 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace MSRP: Now: $16.59 Add to Cart Compare Quick view Details sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow MSRP: Now: $17.95 Add to Cart Compare Quick view Details Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger MSRP: Now: $15.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive MSRP: Now: $8.19 Add to Cart Compare Quick view Details sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte MSRP: Now: $13.95 Add to Cart Compare Quick view Details Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad MSRP: Now: $4.95 Add to Cart Compare Quick view Details Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass MSRP: Now: $10.95 Add to Cart Compare Quick view Details Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black MSRP: Now: $9.79 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear MSRP: Now: $12.49 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow MSRP: Now: $17.95 Add to Cart Compare Quick view Details Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger MSRP: Now: $15.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive MSRP: Now: $8.19 Add to Cart Compare Quick view Details sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte MSRP: Now: $13.95 Add to Cart Compare Quick view Details Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad MSRP: Now: $4.95 Add to Cart Compare Quick view Details Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass MSRP: Now: $10.95 Add to Cart Compare Quick view Details Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black MSRP: Now: $9.79 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear MSRP: Now: $12.49 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger MSRP: Now: $15.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive MSRP: Now: $8.19 Add to Cart Compare Quick view Details sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte MSRP: Now: $13.95 Add to Cart Compare Quick view Details Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad MSRP: Now: $4.95 Add to Cart Compare Quick view Details Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass MSRP: Now: $10.95 Add to Cart Compare Quick view Details Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black MSRP: Now: $9.79 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear MSRP: Now: $12.49 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger MSRP: Now: $15.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive MSRP: Now: $8.19 Add to Cart Compare Quick view Details sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte MSRP: Now: $13.95 Add to Cart Compare Quick view Details Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad MSRP: Now: $4.95 Add to Cart Compare Quick view Details Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass MSRP: Now: $10.95 Add to Cart Compare Quick view Details Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black MSRP: Now: $9.79 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear MSRP: Now: $12.49 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive MSRP: Now: $8.19 Add to Cart Compare Quick view Details sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte MSRP: Now: $13.95 Add to Cart Compare Quick view Details Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad MSRP: Now: $4.95 Add to Cart Compare Quick view Details Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass MSRP: Now: $10.95 Add to Cart Compare Quick view Details Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black MSRP: Now: $9.79 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear MSRP: Now: $12.49 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive MSRP: Now: $8.19 Add to Cart Compare Quick view Details sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte MSRP: Now: $13.95 Add to Cart Compare Quick view Details Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad MSRP: Now: $4.95 Add to Cart Compare Quick view Details Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass MSRP: Now: $10.95 Add to Cart Compare Quick view Details Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black MSRP: Now: $9.79 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear MSRP: Now: $12.49 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive MSRP: Now: $8.19 Add to Cart Compare Quick view Details sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte MSRP: Now: $13.95 Add to Cart Compare Quick view Details Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad MSRP: Now: $4.95 Add to Cart Compare Quick view Details Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass MSRP: Now: $10.95 Add to Cart Compare Quick view Details Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black MSRP: Now: $9.79 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear MSRP: Now: $12.49 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte MSRP: Now: $13.95 Add to Cart Compare Quick view Details Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad MSRP: Now: $4.95 Add to Cart Compare Quick view Details Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass MSRP: Now: $10.95 Add to Cart Compare Quick view Details Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black MSRP: Now: $9.79 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear MSRP: Now: $12.49 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk MSRP: Now: $4.95 Add to Cart Compare Quick view Details Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte MSRP: Now: $13.95 Add to Cart Compare Quick view Details Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad MSRP: Now: $4.95 Add to Cart Compare Quick view Details Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass MSRP: Now: $10.95 Add to Cart Compare Quick view Details Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black MSRP: Now: $9.79 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear MSRP: Now: $12.49 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte MSRP: Now: $13.95 Add to Cart Compare Quick view Details Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad MSRP: Now: $4.95 Add to Cart Compare Quick view Details Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass MSRP: Now: $10.95 Add to Cart Compare Quick view Details Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black MSRP: Now: $9.79 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear MSRP: Now: $12.49 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad MSRP: Now: $4.95 Add to Cart Compare Quick view Details Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass MSRP: Now: $10.95 Add to Cart Compare Quick view Details Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black MSRP: Now: $9.79 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear MSRP: Now: $12.49 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass MSRP: Now: $10.95 Add to Cart Compare Quick view Details Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black MSRP: Now: $9.79 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear MSRP: Now: $12.49 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass MSRP: Now: $10.95 Add to Cart Compare Quick view Details Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black MSRP: Now: $9.79 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear MSRP: Now: $12.49 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black MSRP: Now: $9.79 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear MSRP: Now: $12.49 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear MSRP: Now: $12.49 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Bandit | sku: BDTDGENG01 Bandit Generator, 4.6", 3/4 Oz, Candy Slush MSRP: Now: $12.95 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Bandit | sku: BDTWBD235 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Chrome Red Eye MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Bandit | sku: BDTWBD228 Bandit Walleye Deep, 4 3/4", 5/8 Oz, Green Perch MSRP: Now: $10.59 Add to Cart Compare Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Bandit | sku: BDTDGENG02 Bandit Generator, 4.6", 3/4 Oz, Loan Shark MSRP: Now: $12.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Lunkerhunt | sku: BEET01 Lunkerhunt Battle Beetle, 2.3" Canopy MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: J09RT Rapala Jointed Minnow, 3 1/2", 1/4 oz, Rainbow Trout MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: F07TR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brown Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: F07BTR Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Brook Trout MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: F07BP Rapala Original Floating Lure, 2 3/4", 1/8 Oz, Bleeding Peral MSRP: Now: $12.69 Add to Cart Compare Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: WBFSDR2-PPT Northland Wingnut Butterfly Super Death Rig, #2 Blade, Pink Purple Tip MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: TJ4-22 Northland Thumper Jig, #2/0 Hook, 1/4 Oz, Firetiger, 2 Pc MSRP: Now: $3.99 Add to Cart Compare Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: SJH4-30 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, Emerald Shiner, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: SJH4-113 Northland Slurp! Jig Head, #3/0 Hook, 1/4 Oz, White Shad, 3 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: RZJ5-12-99 Northland Neon RZ Jig #3/0 Hook, 3/8 Oz, Assorted Colors, 12 Pc MSRP: Now: $12.39 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: RRTW6C-93 Northland Reed-Runner Tandem Spin 1/2 Oz, Red Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: RRTW6C-3 Northland Reed-Runner Tandem Spin 1/2 Oz, Bullhead MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: RRTW4C-1015 Northland Reed-Runner Tandem Spin 1/4 Oz, Sunfish MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: PJ1-13 Northland Gum-Drop Floater, #1/0 Hook, Moonlight, 3 Pc MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: WH4UV-60 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Electric Perch, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: WH4UV-46 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Purple tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: WH4UV-26 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Pink tiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: WH4UV-22 Northland UV Whistler Jig #1/0 Hook, 1/4 oz, UV Firetiger, 2 Pc MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: WH3UV-6-99 Northland UV Whistler Jig #2 Hook, 1/8 oz, Assorted UV Colors, 6 Pc MSRP: Now: $12.95 Add to Cart Compare Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: WH3UV-26 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Pink Tiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: WH3UV-22 Northland UV Whistler Jig #2 Hook, 1/8 oz, UV Firetiger, 2 Pc MSRP: Now: $4.69 Add to Cart Compare Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Berkley | sku: PBMSMC3-SBU Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view sku: FFSH7J-FTGG Berkley Flicker Shad Jointed, 2 3/4''Firetail Ghost Glitter Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view sku: FFSH7J-FTATF Berkley Flicker Shad Jointed, 2 3/4'', Firetail Anti-Freeze Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view sku: FFSH7J-FT Berkley Flicker Shad Jointed, 2 3/4'', Firetiger Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $9.95 Add to Cart Compare Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Berkley | sku: PBMSCH4-WRM Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Berkley | sku: FFSH7J-HDFHM Berkley Flicker Shad® Jointed 2 3/4, 1/3 oz, HD Fathead Minnow Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Berkley | sku: FFSH5J-BSV Berkley Flicker Shad Jointed, 2, 1/5 oz, Black Silver Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is... MSRP: Now: $6.99 Add to Cart Compare Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Berkley | sku: PCAT132 Berkley PowerBait® Pre-Rigged Atomic Tubes, 1/32oz Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $6.95 Choose Options Compare Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view sku: 72365 Lucky Bug Zombie Maxx Eight-Jointed Plug - 5" Glow In The Dark Red Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are made... MSRP: Now: $14.69 Add to Cart Compare Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view sku: 72404 Lucky Bug Zombie Maxx Eight-Jointed 7" bloody Dace Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $16.59 Add to Cart Compare Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view sku: 72432 Lucky Bug Zombie Maxx Eight-Jointed Plug 7" Minnow Lucky Bug Zombie Maxx Lures produce an ultra-realistic swimming action that is irresistible to all predatory fish. With their eight-jointed body, and weight-forward design, the Zombie Maxx is a slow sinking glide/swim bait that puts ultimate control at... MSRP: Now: $17.95 Add to Cart Compare Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Live Target | sku: SFH75T550 Live Target Hollow Body Sunfish, 3", 7/16 Oz, Natural/ Olive Bluegill Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view sku: 72363 Lucky Bug Zombie Maxx Eight-Jointed Plug 5" Blue Tiger If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this slow-sinking glide or jerk swimbait. And, because it’s joints are... MSRP: Now: $15.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Berkley | sku: FFSH7M-BT Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Blue Tiger, Floating Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view sku: FFSH5M-FT Berkley Flicker Shad Crankbait, 2", 3/16oz, Firetiger, Floating (122041) Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Berkley | sku: GL3-BLO Berkley Gulp Leech, 3" 12Pk, Black Olive Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass. MSRP: Now: $8.19 Add to Cart Compare Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view sku: T102102 X Zone 90 Degree Tube Jig Weight 1/4oz 4/pk The X Zone 90 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view XZone | sku: T100104 X Zone 60 Degree Tube Jig Weight 3/8oz 4/pk The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks. MSRP: Now: $4.95 Add to Cart Compare Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Live Target | sku: BG57S100 Live Target Sunfish Crankbait, 2 1/4", 1/4 Oz, Bluegill Matte If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on swimming action of the LIVETARGET Bluegill... MSRP: Now: $13.95 Add to Cart Compare Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Berkley | sku: FSN19US1/4-GLSH Berkley Fusion19 Underspin, Willow Blade, 1/4oz, Glitter Shad Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow... MSRP: Now: $4.95 Add to Cart Compare Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Bomber | sku: B15ASAL2 Bomber Long A Minnow JerkBait, 4 1/2", 1/2 Oz, Pearl Green/ Black Orange Belly The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Bomber | sku: B15AXFTB Bomber Long A Jerkbait, 4 1/2", Fire Tiger Bass The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $10.95 Add to Cart Compare Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Bomber | sku: B15ACC1 Bomber Long A Jerkbait, 4 1/2", Purple/Black The Bomber Long A lure is a diving jerkbait with life like swimming action, equally effective for largemouth, smallmouth, stripers, walleye & pike. The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a... MSRP: Now: $9.79 Add to Cart Compare Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Bandit | sku: BDTDGENG11 Bandit Generator, 4.6", 3/4 Oz, Clear The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.49 Add to Cart Compare Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Bandit | sku: BDTDGENG10 Bandit Generator, 4.6", 3/4 Oz, Sunspot The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Bandit | sku: BDTDGENG05 Bandit Generator, 4.6", 3/4 Oz, Haley's Chameleon The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Bandit | sku: BDTDGENG03 Bandit Generator, 4.6", 3/4 Oz, Overflow The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive strikes... MSRP: Now: $12.95 Add to Cart Compare Quick view
