Soft Bait

Berkley PowerBait Drip Swimmer, 5 in, White Shiner, 4 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 4 in, HD Emerald Shiner, 5 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 4 in, HD Blacknose Shiner, 5 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 4 in, Black Shad, 5 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 3 in, White Shiner, 6 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Minnow, 4 in, White Shiner, 5 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

Berkley PowerBait Drip Minnow, 4 in, Ghost Perch, 5 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

Berkley PowerBait Drip Minnow, 4 in, HD Spottail Shiner, 5 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

Berkley PowerBait Drip Minnow, 4 in, HD Emerald Shiner, 5 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

Berkley PowerBait Drip Minnow, 4 in, Blue Liner, 5 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

Berkley PowerBait Drip Minnow, 3 in, White Shiner, 6 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

Berkley PowerBait Drip Minnow, 3 in, Ghost Perch, 6 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

Snag Proof Zoo Pop, 3/8 Oz, Sunrise Frog

The Zoo Pop™ offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get...

Snag Proof Zoo Pop, 3/8 Oz, Dark Gill

The Zoo Pop™ offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get...

Snag Proof Zoo Pop, 3/8 Oz, Yellow Perch

The Zoo Pop™ offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get...

Snag Proof Zoo Pop, 3/8 Oz, Black

The Zoo Pop™ offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get...

Snag Proof Zoo Pop, 3/8 Oz, Bone

The Zoo Pop™ offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get...

Snag Proof Zoo Pop, 3/8 Oz, AYU

The Zoo Pop™ offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get...

Snag Proof Zoo Pop, 3/8 Oz, Sexy Shad

The Zoo Pop™ offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get...

Snag Proof Zoo Pop, 3/8 Oz, Crappie

The Zoo Pop™ offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get...

Snag Proof Zoo Dog, 3/5 Oz, Black

The Zoo Dog™ is the ultimate topwater bait. This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Dog™ is “snagproof" even in the thickest of vegetation. Change up your...

Snag Proof Zoo Dog, 3/5 Oz, Bone

The Zoo Dog™ is the ultimate topwater bait. This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Dog™ is “snagproof" even in the thickest of vegetation. Change up your...

Snag Proof Zoo Dog, 3/5 Oz, Bull Brim

The Zoo Dog™ is the ultimate topwater bait. This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Dog™ is “snagproof" even in the thickest of vegetation. Change up your...

Snag Proof Zoo Dog, 3/5 Oz, AYU

The Zoo Dog™ is the ultimate topwater bait. This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Dog™ is “snagproof" even in the thickest of vegetation. Change up your...

Snag Proof Zoo Dog, 3/5 Oz, Sexy Shad

The Zoo Dog™ is the ultimate topwater bait. This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Dog™ is “snagproof" even in the thickest of vegetation. Change up your...

Scum Frog Launch Frog, Golden Shiner

Manufactured at American Baitworks in Mississippi, USA Heaviest frog in the Scum Frog line up (weighs in between 5/8oz and 3/4oz) Larger body for increased buoyancy Brass button-style tail weight Internal tungsten weight system Premium “RED”...

Scum Frog 5/8 Oz Launch Frog XS, Bone Yard

Smaller profile of the Launch Frog Manufactured at American Baitworks in Mississippi, USA 5/8 oz Larger body for increased buoyancy Brass button-style tail weight Internal tungsten weight system Premium “RED” double frog hook

Scum Frog 5/8 Oz Launch Frog XS, Hot Gill

Smaller profile of the Launch Frog Manufactured at American Baitworks in Mississippi, USA 5/8 oz Larger body for increased buoyancy Brass button-style tail weight Internal tungsten weight system Premium “RED” double frog hook

NetBait BaitFuel Infused Tubes 2.5", Dark Melon Gold Purple, 8 Pack

Our Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait Finesse Series Tubes outperform others because of an important design feature – body to tail ratio! When compared to others, Finesse Series...

Berkley PowerBait Drip Minnow, 3", HD Blacknose Shiner, 6 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a...

Rapala CrushCity The Jerk 5", Perch, 5 Pack

Coast to Coast, The Jerk is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds...

Rapala CrushCity The Jerk 5" Bombshell, 5 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant...

RapalaCrushCity Mooch Minnow, 3 1/2", Sungill, 6 Pack

he Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven...

Rapala CrushCity Mooch Minnow, 3 1/2", Gizzard Shad, 6 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven...

Rapala CrushCity Mooch Minnow, 3 1/2", Green Pumpkin Goby, 6 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven...

Rapala CrushCity Mooch Minnow, 3 1/2", Ghost Morning Dawn, 6 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Black Blue Green Pumpkin, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

Rapala CrushCity Pig Stick, 5", Baby Bass, 8 Pack

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch. Extra Salt Content Provides Excellent “Shimmy” Action on the Fall Integrated Slot for VMC® Crossover...

Rapala CrushCity Pig Stick, 5", Bubble Gum, 8 Pack

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch.   Extra Salt Content Provides Excellent “Shimmy” Action on the Fall Integrated Slot for VMC® Crossover...

Rapala CrushCity Freeloader, 4.25", Salt/Scent Infused, Sungill, 6 Pack

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Enticing Tail-Kicking Trailer Action Nose Hook, Weightless Texas Rig, Belly-Weighted Hook, or Use as a Soft Plastic Jerkbait...

Rapala CrushCity Heavy Hitter 3" Perch, 6 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar. Super TPE (Thermoplastic Elastomer) - Floating...

Rapala CrushCity Heavy Hitter 3", Baitfish

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar. Super TPE (Thermoplastic Elastomer) - Floating...

Rapala CrushCity Freeloader, 4.25", Salt/Scent Infused, Albino Pearl, 6 Pack

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Enticing Tail-Kicking Trailer Action Nose Hook, Weightless Texas Rig, Belly-Weighted Hook, or Use as a Soft Plastic Jerkbait...

Rapala CrushCity Cleanup Craw, 3.5", Salt/Scent Infused, Watermelon Red, 7 Pack

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack. Tight Kicking Action Claws Perfect for...

Rapala CrushCity Cleanup Craw, 3.5", Salt/Scent Infused, California Craw, 7 Pack

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack. Tight Kicking Action Claws Perfect for...

X Zone 2.75" Swammer, Electric Blue Chartreuse, 8pk

The NEW X Zone Pro Series 2.75 Swammer Swimbait for proven fish catching design and features. The New 2.75" size is made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel...

X Zone2.75" Swammer, Chartreuse Pearl, 8 Pack

The NEW X Zone Pro Series 2.75 Swammer Swimbait for proven fish catching design and features. The New 2.75" size is made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel...

X Zone 2.75" Swammer, Sexy Shad, 8 Pack

The NEW X Zone Pro Series 2.75 Swammer Swimbait for proven fish catching design and features. The New 2.75" size is made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel...

X Zone 2.75" Swammer, Perch, 8 Pack

The NEW X Zone Pro Series 2.75 Swammer Swimbait for proven fish catching design and features. The New 2.75" size is made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel...

X Zone 2.75" Scented Stealth Minnow, Bass Candy, 9 Pack

The X Zone Lures Stealth Finesse Series Stealth Minnow is 2.75” and versatile enough to use in a variety of presentations. It is made with a unique blend of soft plastic ingredients that allows this bait to sit perfectly horizontal...

X Zone2.75" Scented Stealth Minnow, Pro Blue Red Pearl, 9 Pack

The X Zone Lures Stealth Finesse Series Stealth Minnow is 2.75” and versatile enough to use in a variety of presentations. It is made with a unique blend of soft plastic ingredients that allows this bait to sit perfectly horizontal...

X Zone 2.75" Scented Stealth Minnow, Watermelon Shad, 9 Pack

The X Zone Lures Stealth Finesse Series Stealth Minnow is 2.75” and versatile enough to use in a variety of presentations. It is made with a unique blend of soft plastic ingredients that allows this bait to sit perfectly horizontal...