Soft Bait

Storm Largo Shad, 3.5 Inch, Arkansas Glow, 6 Pack

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.   Great shimmy and thump right out of the package Customize by cutting or removing the “tail tendon” for a wider action Provides...

Storm Largo Shad, 3.5 Inch, Electric Chicken, 6 Pack

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.   Great shimmy and thump right out of the package Customize by cutting or removing the “tail tendon” for a wider action Provides...

Freedom Tackle Double Willow Spinnerbait 1/2 oz Bluegill

One of the most customizable spinnerbaits to ever hit the market. Featuring a patent-pending, free-swinging hook system that allows your trailer to have a more natural swimming action with maximum movement. The hook system also allows for quick-and-easy...

Z-Man Elaztech Trick Shotz Drop Shot Bait 3.5", Twilight, 6 Pack

Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZZ-Man's first specifically designed drop shot baitsfeature limber, ribbed bodies and spade-shaped tails that produce ultra-lifelike action...

Z-Man Elaztech Trick Shotz Drop Shot Bait 3.5", Coppertreuse 6 Pack

Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZZ-Man's first specifically designed drop shot baitsfeature limber, ribbed bodies and spade-shaped tails that produce ultra-lifelike action...

Z-Man Elaztech Trick Shotz Drop Shot Bait 3.5" Goby Bryant 6 Pack

Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZZ-Man's first specifically designed drop shot baitsfeature limber, ribbed bodies and spade-shaped tails that produce ultra-lifelike action...

Z-Man Shad Fryz 1.75" Bumblebee, 8 Pack

This 1.75” paddletail swimbait is sculpted after the tiny shad and panfish that are predominant forage across many waterways and kicks and swims more than its micro-sized competitors, thanks to our incredibly soft ElaZtech superplastic material!

Z-Man Shad Fryz 1.75" Space Guppy, 8 Pack

This 1.75” paddletail swimbait is sculpted after the tiny shad and panfish that are predominant forage across many waterways and kicks and swims more than its micro-sized competitors, thanks to our incredibly soft ElaZtech superplastic material!

Keitech Shad Impact 5", Shad Shaped Dropshot Bait, Electric Shad 6 Pack

The Shad Impact is a lure that maintains a horizontal swimming posture with a natural rolling action that imitates a wounded bait fish. The top section of the bait is a no salt, light weight plastic and the bottom is a heavier, salted plastic. This...

Z-Man ChatterSpike, 4.5", Fire Craw, 5 Pack

Featuring a pintail baitfish profile and segmented body, the ChatterSpike pairs perfectly with all standard bass-sized ChatterBait bladed jigs to produce an enticing, undulating action at all retrieve speeds. Its 10X Tough ElaZtech construction ensures...

Z-Man ChatterSpike, 4.5", BlueGill, 5 Pack

Featuring a pintail baitfish profile and segmented body, the ChatterSpike pairs perfectly with all standard bass-sized ChatterBait bladed jigs to produce an enticing, undulating action at all retrieve speeds. Its 10X Tough ElaZtech construction ensures...

Keitech Easy Shiner , 2" Male Perch, 12 Pack

These versatile swim baits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The...

Keitech Easy Shiner, 5" Shad, 5 Pack

These versatile swim baits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The...

Keitech Fat Swing Impact, 2.8" Bluegill, 8 Pack

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any...

Keitech Salty Core Tube, 4.5" Green Pumpkin Blue Flake, 6 Pack

Fished on the traditional Texas-rig, the Salty Core Tube's 1/2 oz. weight allows the angler to easily cast the Salty Core with little or no additional weight. When reverse rigged, the Keitech Salty Core Tube perfectly emulates feeding prey with its...

Keitech Easy Shiner, 8" Sexy Shad, 2 Pack

These versatile swim baits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The...

Berkley PowerBait Jerk Shad, 5" Houdini, 10 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Minnow, 3" 15Pk, Pearl White

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Keitech Fat Swing Impact Original Sexy Shad, 2.8", 8 Pack

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any...

Keitech Fat Swing Impact 5.8" Fire Craw, 4 Pack

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any...

Keitech 5" Easy Shiner, Fire Craw, 5 Pack

These versatile swim baits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The...

LiveTarget Frog Hollow Body Popper Topwater Lure, 2 1/2", 5/0 Hook, 1/2 oz, Green/Yellow, Floating

Personally designed as a Signature Series product by LIVETARGET Pro Angler and TV personality Scott Martin, the Hollow Body Frog Popper will soon become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy...

Lunkerhunt Bait Shifter Shad Kit, 4", Ice, 2 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s Bait Shifters are designed to allow Bait...

Lunkerhunt Bait Shifter Minnow Kit, 3.5", Nitro Glow, 3 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s Bait Shifters are designed to allow Bait...

Lunkerhunt Bait Shifter Minnow Kit, 3.5", Watermelon Red, 3 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s Bait Shifters are designed to allow Bait...

Lunkerhunt Micro Typhon-Glow, 10 Pack

The All new Lunkerhunt Micro Typhon is a solid body tube offers the angler a small profile bait with unreal action and durability. This little bait comes in at 1.5” with tantalizing tentacles that create the action that fish can not resist. 1.5...

Northland Eye-Candy Paddle Shad 3.5", Gizzard Shad, 5 Pack

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and...

Northland Eye-Candy Paddle Shad 3.5", Smoke Shad, 5 Pack

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and...

Rapala CrushCity The Jerk 3.75", Budgie, 7 Pack

Coast to Coast, The Jerk is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds...

Rapala CrushCity The Jerk 3.75", Pearl Watermelon, 7 Pack

Coast to Coast, The Jerk is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds...

Rapala CrushCity The Jerk 3.75", Neon Pearl, 7 Pack

Coast to Coast, The Jerk is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds...

P-Line Sunrise Squid Skirt, 4 1/2", Pink, 5 Pack

The P-Line Sunrise Squid is the perfect bait for a number of different species. From ocean salmon trollers using the 4.5 inch size, to albacore fishermen rigging the 7.5 inch models in “Daisy Chains”, to marlin fishermen re-skirting their...

P-Line Sunrise Squid Skirt, 2 1/2", Pink Double Glow Stripe, 8 Pack

The P-Line Sunrise Squid is the perfect bait for a number of different species. From ocean salmon trollers using the 4.5 inch size to albacore fishermen rigging the 7.5 inch models in "Daisy Chains", to marlin fishermen re-skirting their favorite heads...

Live Target Gizzard Shad Swimbait, 5.5" 2 Oz, Green/Bronze

When Bass get dialed in to a big Shad bite, the new LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have a big profiled swimbait to target shallow to deep ranges. The unique LIVETARGET Oscillator Tail generates...

Berkley PowerBait Gilly 4.33" Green Pumpkin, 3 Pack

The PowerBait® Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy...

Berkley PowerBait Gilly 3.5" Black Blue Flake, 4 Pack

The PowerBait® Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy...

Live Target Slow Roll Shiner, 4" Silver Pearl, 4 Pack

LIVETARGET's Injected Core Technology (ICT) has produced the ideal paddletail swimbait for realistic action and appearance. The Inner-Core perfectly matches the appearance of a thin profiled Shiner, while the Exo-Skin generates a hard-thumping action...

Live Target Slow Roll Swimbait, 3" Silver Pearl, 4 Pack

There is no better way to imitate a swimming baitfish than the LIVETARGET Slow Roll Shiner Swimbait. Offering unmatched realism, the LIVETARGET Slow Roll Shiner Swimbait is crafted using LIVETARGET’s Injected Core Technology and a proprietary...

Live Target Gizzard Shad Swimbait, 4.5" 6/0 Hook, Green/Bronze

When Bass get dialed in to a big Shad bite, the new LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have a big profiled swimbait to target shallow to deep ranges. The unique LIVETARGET Oscillator Tail generates...

Live Target Gizzard Shad Swimbait, 4.5" 6/0 Hook, Violet Blue

When Bass get dialed in to a big Shad bite, the new LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have a big profiled swimbait to target shallow to deep ranges. The unique LIVETARGET Oscillator Tail generates...

Berkley PowerBait Flute Worm, 4.7" 15 Pack, Ike's Green Pumpkin

Designed by pro angler Mike Iaconelli, the Berkley PowerBait Flute Worm features a tapered flute tail that twitches and moves with the most subtle movements. Perfect for rigging on a Neko rig: the blunt head features an integrated location for insert...

Savage Gear 2.5" New Craw, Albino Craw, 4 Pack

Designed to mimic the small crawfish that bass feed on in cold climates, the Savage Gear NED Craw is the most realistic crawfish-imitation NED bait on the planet. We’ve infused this craw with salt to fine-tune the buoyancy of our Toughtec material,...

Savage Gear 2.5" NED Craw, Green Pumpkin/Chartreuse, 4 Pack

Designed to mimic the small crawfish that bass feed on in cold climates, the Savage Gear NED Craw is the most realistic crawfish-imitation NED bait on the planet. We’ve infused this craw with salt to fine-tune the buoyancy of our Toughtec material,...

Savage Gear 3" NED Minnow, Sexy Rexy, 5 Pack

The profile of this minnow makes it a multi-tool weapon for the tournament angler. Fish it NED style to imitate stunned baitfish during a shad die-off or drag it across the bottom to imitate unsuspecting, feeding baitfish. In addition, its cupped-face...

Set The Hook 2.4" Sword Grub, Green Pumpkin, 8 Pack

Set The Hook 3.75" Crush Worm, Cado, 8 Pack

We pour it with super soft high floating plastic salt and scent. The Crush worm has quickly become the mainstay drop shot bait for a wide range of anglers. We recommend not shaking this bait it has been proven time and time again the dead sticking the...

Set The Hook 3.5" Stumpy Crush Worm, Green Pumpkin

The Stumpy Crush Worm has won money in tournaments and is catching fish on bodies of water everywhere. Stumpy is 3.5 in. long. We pour it with super soft high floating plastic and salt the underside.

Berkley Gulp Alive! 1.5" Grub, Pearl White, Jar

he Berkley Gulp. Alive. Jigging Grub sports a proven shape which produces the ideal action for all pinfish. Great for jigs, drop shots, and plain hooks, this small but versatile bait will yield huge results. Marinated in Gulp. Alive. S potent scent...

Live Target Rigged Shrimp, 3" 1/4 Oz, Pink Shrimp, 4 Pack

Livetarget is making their first foray into the world of injection-molded soft baits with the Livetarget Shrimp – and they are definitely putting their best foot forward. Like anything that Live Target makes, the Livetarget...

LiveTarget Crawfish Hollow Body Jig, 2", 3/4oz, Mud Blue

Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), this lure sets a new standard in Craw imitations. The hollow carapace offers more than just a snag resistant design;...

LiveTarget Crawfish Hollow Body Jig 2", 3/4 oz, Natural Brown

Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), this lure sets a new standard in Craw imitations. The hollow carapace offers more than just a snag resistant design;...

Live Target Live Craw 2.5" Finesse Bait, Orange Pumpkin

Mimics a vulnerable Craw exposed in open water, falling to the security of bottom cover. Twitch it to create an erratic action or wind it slow to generate a thumping pulse. The body is made from ABS plastic and is buoyant. The legs are made from TPE...