Soft Bait

Live Target Gizzard Shad Swimbait, 5.5" 2 Oz, Green/Bronze

When Bass get dialed in to a big Shad bite, the new LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have a big profiled swimbait to target shallow to deep ranges. The unique LIVETARGET Oscillator Tail generates...

Berkley PowerBait Gilly 4.33" Green Pumpkin, 3 Pack

The PowerBait® Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy...

Berkley PowerBait Gilly 3.5" Black Blue Flake, 4 Pack

The PowerBait® Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy...

Live Target Slow Roll Shiner, 4" Silver Pearl, 4 Pack

LIVETARGET's Injected Core Technology (ICT) has produced the ideal paddletail swimbait for realistic action and appearance. The Inner-Core perfectly matches the appearance of a thin profiled Shiner, while the Exo-Skin generates a hard-thumping action...

Live Target Slow Roll Swimbait, 3" Silver Pearl, 4 Pack

There is no better way to imitate a swimming baitfish than the LIVETARGET Slow Roll Shiner Swimbait. Offering unmatched realism, the LIVETARGET Slow Roll Shiner Swimbait is crafted using LIVETARGET’s Injected Core Technology and a proprietary...

Live Target Gizzard Shad Swimbait, 4.5" 6/0 Hook, Green/Bronze

When Bass get dialed in to a big Shad bite, the new LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have a big profiled swimbait to target shallow to deep ranges. The unique LIVETARGET Oscillator Tail generates...

Live Target Gizzard Shad Swimbait, 4.5" 6/0 Hook, Violet Blue

When Bass get dialed in to a big Shad bite, the new LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have a big profiled swimbait to target shallow to deep ranges. The unique LIVETARGET Oscillator Tail generates...

Berkley PowerBait The General, 6.25" Green Pumpkin Watermelon, 6 Pack

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Flute Worm, 4.7" 15 Pack, Ike's Green Pumpkin

Designed by pro angler Mike Iaconelli, the Berkley PowerBait Flute Worm features a tapered flute tail that twitches and moves with the most subtle movements. Perfect for rigging on a Neko rig: the blunt head features an integrated location for insert...

Savage Gear 2.5" New Craw, Albino Craw, 4 Pack

Designed to mimic the small crawfish that bass feed on in cold climates, the Savage Gear NED Craw is the most realistic crawfish-imitation NED bait on the planet. We’ve infused this craw with salt to fine-tune the buoyancy of our Toughtec material,...

Savage Gear 2.5" NED Craw, Green Pumpkin/Chartreuse, 4 Pack

Designed to mimic the small crawfish that bass feed on in cold climates, the Savage Gear NED Craw is the most realistic crawfish-imitation NED bait on the planet. We’ve infused this craw with salt to fine-tune the buoyancy of our Toughtec material,...

Savage Gear 3" NED Minnow, Sexy Rexy, 5 Pack

The profile of this minnow makes it a multi-tool weapon for the tournament angler. Fish it NED style to imitate stunned baitfish during a shad die-off or drag it across the bottom to imitate unsuspecting, feeding baitfish. In addition, its cupped-face...

Set The Hook 3" Jr. Crush Worm, Bang, 8 Pack

We pour it with super soft high floating plastic salt and scent. The Jr Crush worm will quickly become the main drop shot bait for a wide range of anglers. We recommend not shaking this bait as it has been proven time and time again that dead sticking...

Set The Hook 2.4" Sword Grub, Green Pumpkin, 8 Pack

Set The Hook 3.75" Crush Worm, Cado, 8 Pack

We pour it with super soft high floating plastic salt and scent. The Crush worm has quickly become the mainstay drop shot bait for a wide range of anglers. We recommend not shaking this bait it has been proven time and time again the dead sticking the...

Set The Hook 3.5" Stumpy Crush Worm, Green Pumpkin

The Stumpy Crush Worm has won money in tournaments and is catching fish on bodies of water everywhere. Stumpy is 3.5 in. long. We pour it with super soft high floating plastic and salt the underside.

Berkley Gulp Alive! 1.5" Grub, Pearl White, Jar

he Berkley Gulp. Alive. Jigging Grub sports a proven shape which produces the ideal action for all pinfish. Great for jigs, drop shots, and plain hooks, this small but versatile bait will yield huge results. Marinated in Gulp. Alive. S potent scent...

Live Target Rigged Shrimp, 3" 1/4 Oz, Pink Shrimp, 4 Pack

Livetarget is making their first foray into the world of injection-molded soft baits with the Livetarget Shrimp – and they are definitely putting their best foot forward. Like anything that Live Target makes, the Livetarget...

Live Target Hollow Body Craw, 2" Mud Blue

Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), this lure sets a new standard in Craw imitations. The hollow carapace offers more than just a snag resistant design;...

Live Target Hollow Body Craw, 2" Natural Brown

Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), this lure sets a new standard in Craw imitations. The hollow carapace offers more than just a snag resistant design;...

Live Target Live Craw 2.5" Finesse Bait, Orange Pumpkin

Mimics a vulnerable Craw exposed in open water, falling to the security of bottom cover. Twitch it to create an erratic action or wind it slow to generate a thumping pulse. The body is made from ABS plastic and is buoyant. The legs are made from TPE...

Savage Gear Pulse Tail Bluegill, 4" 1 Oz, White Gill

Based off the 3D scan of a real bluegill. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. From bass to redfish, Northern pike to speckled trout, many...

Northland Eye-Candy Nightcrawler 6", Natural Core, 5 Pack

Dragging nightcrawlers behind spinner rigs flat out works and Northland's Eye-Candy Nightcrawler is no exception. Northland's Super TPE formula's lifelike movement and floatation allows the Eye-Candy Nightcrawler to move and Swim like the real thing...

Rapala CrushCity Ned BLT, 3", TPE Material, Black Blue Flake, 10 Pack

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice...

Rapala CrushCity Ned BLT, 3", TPE Material, Goby, 10 Pack

  Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and...

Rapala CrushCity Ned BLT, 3", TPE Material, Ghost Morning Dawn, 10 Pack

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice...

Rapala CrushCity Ned BLT, 3", TPE Material, Coppertreuse, 10 Pack

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice...

Rapala CrushCity Ned BLT, 3", TPE Material, Green Pumpkin Magic, 10 Pack

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice...

Northland Impulse Jig Crawler 3" Natural, 10 Pack

The IMPULSE Jig Crawler is the finesse jig-worm fishermans favorite! It is designed with a meaty 3 ribbed nightcrawler body, and sports realistic creepin legs and an undulating paddle tail that dances to tease, torment and entice reluctant biters. The...

Northland Eye-Candy Minnow 4" Sunrise, 5 Pack

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Northland Eye-Candy Nightcrawler 6" Purple Chartreuse, 5 Pack

Dragging nightcrawlers behind spinner rigs flat out works and Northland's Eye-Candy Nightcrawler is no exception. Northland's Super TPE formula's lifelike movement and floatation allows the Eye-Candy Nightcrawler to move and Swim like the real thing...

Northland Eye-Candy Nightcrawler 6" Natural, 5 Pack

Dragging nightcrawlers behind spinner rigs flat out works and Northland's Eye-Candy Nightcrawler is no exception. Northland's Super TPE formula's lifelike movement and floatation allows the Eye-Candy Nightcrawler to move and Swim like the real thing...

Northland Eye-Candy Paddle Shad 3.5" Sunrise, 5 Pack

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and...

Northland Eye-Candy Paddle Shad 3.5" Sculpin, 5 Pack

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and...

Northland Eye-Candy Paddle Shad 3.5" Silver Chartreuse, 5 Pack

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and...

Northland Eye-Candy Paddle Shad 3.5" Purple Gill, 5 Pack

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and...

Northland Eye-Candy Nightcrawler 6" Pink Silver, 5 Pack

Dragging nightcrawlers behind spinner rigs flat out works and Northland's Eye-Candy Nightcrawler is no exception. Northland's Super TPE formula's lifelike movement and floatation allows the Eye-Candy Nightcrawler to move and Swim like the real thing...

Northland Eye-Candy Minnow 4 In Pink Silver 5/Bg

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Northland Eye-Candy Minnow 4" Purple Shad, 5 Pack

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Northland Eye-Candy Minnow 4" Smelt, 5 Pack

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Northland Eye-Candy Minnow 4" Sculpin, 5 Pack

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Northland Eye-Candy Minnow 4" Chartreuse Shad, 5 Pack

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Berkley PowerBait Maxscent Creature Hawg 4", Black Blue Fleck, 8 Pack

Built for heavy cover, the Berkley Powerbait MaxScent Creature Hawg gives anglers the upper hand on big fish with a reinforced scenting and a streamlined creature bait profile. Perfect for flipping, pitching, and punching, this bait features a ribbed...

LiveTarget Frog Hollow Body Popper Topwater Lure, 2", 3/0 Hook, 3/8 oz, Emerald/Red, Floating

Personally designed as a Signature Series product by LIVETARGET Pro Angler and TV personality Scott Martin, the Hollow Body Frog Popper will soon become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy...

Z-Man MinnowZ Swimbait 3" Houdini 6 Pack

Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the market. Whether chasing largemouth, smallmouth, stripers, flounder, sea trout, snook, or reds, this...

Yamamoto Fat Ika, 4", Smoke/Silver, 10 Pack

Features: The Gary Yamamoto Fat Ika is a 4 inch (10 cm) bait with a grub body with skirted bottom. The Fat Ika has the look of a tube bait but the fall rate of a bulkier heavy bait. With the Yamamoto Fat Ika you can jig and swim more accurately than...

Yamamoto 4'' Fat Ika Fire Craw, 10 Pack

Features: The Gary Yamamoto Fat Ika is a 4 inch (10 cm) bait with a grub body with skirted bottom. The Fat Ika has the look of a tube bait but the fall rate of a bulkier heavy bait. With the Yamamoto Fat Ika you can jig and swim more accurately than...

Big Bite Baits Scentsation 4" Slim Minnow, Green Pumpkin, 10 Pack

The Big Bite Baits Scentsation Slim Minnow is the perfect Minnow for any angler who wants to be able to cast into any waters and catch a monster! Designed by BBB's own infamous R&D team, the Scentsation Slim Minnow has been tested rigorously to...

Yamamoto 2.5" Yamatanuki Heavy Brown Purple Laminate, 10 Pack

The Yamamoto Yamatanuki Heavy Soft Plastic bait is a new offering from the Yamamoto lineup of baits that has been popular in Japan for years! Custom formula allows it to be fished weightless yet cast great and fall fast. Excellent for flipping, casting,...

Yamamoto 2.5" Yamatanuki Heavy Black With Large Blue Flaked, 10 Pack

Features: The Yamamoto Yamatanuki Heavy Soft Plastic bait is a new offering from the Yamamoto lineup of baits that has been popular in Japan for years! Custom formula allows it to be fished weightless yet cast great and fall fast. Excellent for...

Yamamoto 2.5" Yamatanuki Heavy, Green Pumpkin With Black Flakes, 10 Pack

The Yamamoto Yamatanuki Heavy Soft Plastic bait is a new offering from the Yamamoto lineup of baits that has been popular in Japan for years! Custom formula allows it to be fished weightless yet cast great and fall fast. Excellent for flipping, casting,...

Yamamoto 3.5" Yamatanuki Heavy, Green Pumpkin With Black Flakes, 8 Pack

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...