Soft Bait

Berkley PowerBait 4" Rib Worm, Electric Blue, 15 Pack

Berkley Powerbait Rib Worm is made with Berkley's exclusive PowerBait formula. Scientists have spent over 25 years perfecting this formula. It combines an irresistible scent and flavor. Fish love the scent and flavor so much that they hold on longer...

Set The Hook Flat Sided Shad, Green Pumpkin, 10 Pack

Big Bite Baits 4" Curl Tail Grub Chartreuse 10 Pack

4" Curl Tail Grub Chart 10 per pack. The Curl Tail Grub needs no introduction. This shape is responsible for millions of fish catches across dozens of species. Chunk and wind it, jig it, troll it, there’s no wrong way to fish it.

Big Bite Baits 4" Curl Tail Grub Yellow 10 Pack

4" Curl Tail Grub Yellow 10 per pack

Berkley PowerBait Power Minnow, 3" 8Pk, Smelt

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Ripple Shad, 4" 5Pk, Glow & Chartreuse

Unique segmented body for more vibration and swimming action. More surface area for better scent dispersion. Lifelike body/color detail and oversized red eyes. Exclusive PowerBait scent and flavor.

Berkley Gulp! Alive! Minnow, 3", Half Pint Bucket, Emerald Shiner

Each bait has a natural presentation in action, scent and taste. Replaces live minnows for better durability and long lasting results. "Recharge" bait by placing used bait back in the attractant.

Big Bite Baits 6" Tube, Pearl, 5 Pack

The Big Bite 6" Salt Tube makes a decent mouthful for pike, bass, cod and other predators. They can be rigged on a jig head or wide gape hook and weigh in at 21g each, so will cast a reasonable distance without much additional weight. The tube is a...

Big Bite Baits 6" Tube Glow, 5 Pack

Big Bite Baits TUB6-02 6" Tube Glow 5 per pack

Z-Man Elaztech Diezel MinnowZ Swimbait, 4" Purple Death, 5 Pack

Unparalleled softness, action, and ElaZtech durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ, fresh- and saltwater anglers alike will find that the DieZel MinnowZ's hook slot and...

Set The Hook 2" Dart Minnow, Bue Magic Red Flake

Dart Minnow 2" Bue Magic Red Flake w/Baitfuel

Bobby Garland 2" Slab Slayer Mo Glo Pink Phantom, 12 Pack

Mo' Glo 2" Slab Slay'R The perfect combination of a solid body and a thin spear-tail for enticing crappie. 12-count bag.

Berkley PowerBait Hollow Belly, HD Blueback Herring, 4" 10cm, 4, Swimbaits

This sleek, lively softbait has the look, smell, and taste that predators go for, whether fished fast or slow. Its minnow-shaped body features a prominent eye design, a high-action flat paddle tail that calls for attention as soon as your bait hits the...

Berkley PowerBait Hollow Belly, HD Sexy Shad, 4" 10cm, 4, Swimbaits

This sleek, lively softbait has the look, smell, and taste that predators go for, whether fished fast or slow. Its minnow-shaped body features a prominent eye design, a high-action flat paddle tail that calls for attention as soon as your bait hits the...

Z-Man Elaztech Diezel MinnowZ Swimbait, 4", Sexy Mullet, Floating, 5/Pack

Strike King Mr. Crappie Lightning Shad 2", 15 Pack, Glimmer Blue

The Lightning Shad is a 2-inch baitfish profile soft plastic that features a unique tapered tail design that allows the bait to quiver and move like nothing else crappie have ever seen. The Lightning Shad is big enough to be highly visible, yet life-like...

Mr. Crappie Lightning Shad, 2", Blue Ice, Floating, 15 Pack

The Lightning Shad is a 2-inch baitfish profile soft plastic that features a unique tapered tail design that allows the bait to quiver and move like nothing else crappie have ever seen. The Lightning Shad is big enough to be highly visible, yet life-like...

Keitech Easy shiner,Silver Shiner, 3",10pk, Strong Squid Scent infused

These versatile swim baits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The...

Keitech Easy shiner,Gold Flash, 3",10pk, Strong Squid Scent infused

These versatile swim baits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The...

Keitech Easy shiner,Black, 3",10pk, Strong Squid Scent infused

These versatile swim baits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The...

Keitech Easy shiner, Black, 2",12pk, Strong Squid Scent infused

The New 2-Inch Keitech Easy Shiner combines the unsymmetrical body of the Shad Impact with the Fantastic tail action of the Swing Impact. These versatile swim baits come in 4 sizes to match any fishing conditions. Keitech's original two-tone color...

Z-Man Stingerz 2" Electric Chicken, 8 Pack

An exclusive Z-Man bait shape, the 2” StingerZ™ features a unique segmented, straight tail shad profile. A thick, shad/baby panfish body sculpt features a convenient hook slot for easy rigging. Its segmented tail undulates and quivers...

Z-Man Baby BallerZ, 2", Electric Chicken, 8 Pack

The Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on the fall, a ribbed body that traps air bubbles, and crazy...

Lunker City Fin-S Fish 2-1/2" 20pk Bubblegum

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft “fork tail Fish” for Texpose rigging and jigging. This lure doesn’t quit when it comes to catching multiple...

Lunker City Fin-S Fish 2-1/2" 20pk Limetreuse

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft “fork tail Fish” for Texpose rigging and jigging. This lure doesn’t quit when it comes to catching multiple...

Lunker City Fin-S Fish 2 1/2", Ice, 20/Pack

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft “fork tail Fish” for Texpose rigging and jigging. This lure doesn’t quit when it comes to catching multiple...

Lunker City Fin-S Fish 2 1/2", Salt & Pepper Silver Phantom, 20/Pack

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft “fork tail Fish” for Texpose rigging and jigging. This lure doesn’t quit when it comes to catching multiple...

Savage Gear Sucker Swimbait 12" Fast Sink, Walleye Flash

Brilliantly mimicking a favorite snack of large freshwater predators, the Savage Gear Sucker Swimbait takes lifelike appearance and action to new levels. These highly specialized swimbaits feature anatomically accurate bodies and realistic photoprint...

Savage Gear Sucker 12" Fast Sink, Cisco Flash

Brilliantly mimicking a favorite snack of large freshwater predators, the Savage Gear Sucker Swimbait takes lifelike appearance and action to new levels. These highly specialized swimbaits feature anatomically accurate bodies and realistic photoprint...

Berkley Gulp Alive, 3" Swimming Mullet Pack, Glow/Orange

Widely known for its ability to outperform all other soft plastics, and at times, even live bait, the Berkley Gulp! Alive Swimming Mullet is the ultimate weapon when targeting any game fish. Berkley's Gulp! Alive series of baits come in a hard plastic...

Set The Hook Stick Bait 4" Shad

Set The Hook Stick Bait 4" Shad

Set The Hook Stick Bait 4" Black

Set The Hook Stick Bait 4" Black

Set The Hook Floating Soft Plastic With Eyes Drifter Grn Pumplin 6 Per Pack

The Drifter is 3 inches in length. Super soft salted and scented the Drifter moves freely with out you having to shake it. 3D eyes give the Drifter a life like look to get every fish to stop and have a look. Drop Shot, Jig Head or how ever you like to...

Bill Lewis Hammer-Trap Lipless Crankbait - 5/8 Oz, Chrome Black/Splatter Black

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Yamamoto 3.5" Yamatanuki Heavy, Watermelon W/ Black & Red Flake, 8 Pack

The Yamamoto Yamatanuki Heavy Soft Plastic bait is a new offering from the Yamamoto lineup of baits, which has been popular in Japan for years! It is designed to be a heavy soft plastic bait (heavier than the 2.5" inch version), weighing 5/8 oz and...

Yamamoto 3.5" Yamatanuki Heavy, Black W/ Large Blue Flake, 8 Pack

It is designed to be a heavy soft plastic bait (heavier than the 2.5" inch version), weighing 5/8 oz and measuring 3.5" inches long. The custom formula used to make the bait allows it to be fished weightless, while still maintaining its casting...

Yamamoto 3" Scope Shad, Rainbow Shad, 10 Pack

Introducing the Gary Yamamoto 3 Inch Scope Shad, a revolutionary bait designed for forward-facing sonar but showcasing exceptional versatility across various fishing scenarios!Formulated with Yamamoto's Mega Floater Formula, this unique blend enhances...

Yamamoto 3" Scope Shad, Green Gizzard, 10 Pack

Introducing the Gary Yamamoto 3 Inch Scope Shad, a revolutionary bait designed for forward-facing sonar but showcasing exceptional versatility across various fishing scenarios!Formulated with Yamamoto's Mega Floater Formula, this unique blend enhances...

Yamamoto 3" Scope Shad, Natural Shad, 10 Pack

Introducing the Gary Yamamoto 3 Inch Scope Shad, a revolutionary bait designed for forward-facing sonar but showcasing exceptional versatility across various fishing scenarios!Formulated with Yamamoto's Mega Floater Formula, this unique blend enhances...

Yamamoto 3" Scope Shad, Green Pumpkin, 10 Pack

Introducing the Gary Yamamoto 3 Inch Scope Shad, a revolutionary bait designed for forward-facing sonar but showcasing exceptional versatility across various fishing scenarios!Formulated with Yamamoto's Mega Floater Formula, this unique blend enhances...

Yamamoto 3" Yamacraw Bruised Shin, 8 Pack

Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among our pros and anglers everywhere. However, the #1 request after using it was for a smaller...

Yamamoto 3" Yamacraw Blue Craw, 8 Pack

Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among our pros and anglers everywhere. However, the #1 request after using it was for a smaller...

Yamamoto 3" Yamacraw Watermelon/Black & Red, 8 Pack

Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among our pros and anglers everywhere. However, the #1 request after using it was for a smaller...

Yamamoto 3" Yamacraw Black W/Large Blue Flake, 8 Pack

Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among our pros and anglers everywhere. However, the #1 request after using it was for a smaller...

Yamamoto 2.5" Yamatanuki Heavy Blue Craw, 10 Pack

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, the 2.5” Yamatanuki is a power-finesse offering that fish can’t resist. It weighs...

Yamamoto 2.5" Yamatanuki Heavy Baby Bass, 10 Pack

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, the 2.5” Yamatanuki is a power-finesse offering that fish can’t resist. It weighs...

Yamamoto 2.5" Yamatanuki Heavy Watermelon with Black & Red Flake 10 pACK

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, the 2.5” Yamatanuki is a power-finesse offering that fish can’t resist. It weighs...

Yamamoto 3.5" Yamatanuki Heavy Dark Green Pumpkin W/ Amber, 8 Pack Laminate

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

Yamamoto 3.5" Yamatanuki Heavy Brown Purple Laminate, 8 Pack

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

Yamamoto 3.5" Yamatanuki Heavy Sexy Shad, 8 Pack

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

Yamamoto 3" Ned Senko-Floater, Plum Apple, 10 Pack

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is perfect for Ned rigging. While the...

Yamamoto 3" Ned Senko-Floater, Watermelon Magic, 10 Pack

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is perfect for Ned rigging. While the...