Lures

Berkley Jack Lipless Crankbait, 2.75", Purple Chrome

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Yum Ned Rig Kit 4 Soft Plastic

The ned rig has swept across the country as a popular way to downsize and get bites when the fishing is tough! However, it can be difficult to find all the necessary components for the rig in one place, so YUM answered this problem! The YUM Ned kit...

Acme Little Cleo Spoon, 1 7/8", 1/3 oz, Nickel & Blue, Sinking

Second only to the news that salmon and steelhead were tearing up tackle in the Great Lakes was the discovery that Little Cleos were the surest way to catch them. To anglers in the know that wasn’t really news. For over 69 years Little Cleos have...

Acme Little Cleo Spoon, 1 5/8", 1/4 oz, Gold & Neon Red, Sinking

Second only to the news that salmon and steelhead were tearing up tackle in the Great Lakes was the discovery that Little Cleos were the surest way to catch them. To anglers in the know that wasn’t really news. For over 69 years Little Cleos...

Berkley Fusion19 Swimbait Jighead, 1/8oz , Shad, 3 Pack, Unpainted

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and other soft...

Rapala CrushCity Mooch Minnow, 3 1/2", Green Shad, 6 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven...

Lake Clear Junior Gang Trolls Sil Top, Cop X2 12" #4 Blades

Lake Clear small gang trolls are a good option when more is better. By that we mean when you want get their attention with plenty of flash and vibration. Incorporating the fluted G.M. Skinner blades with Red attractor beads. 12 inches in length...

Z-Man Mulletron, LT 6", Glow Mullet

Voted the Best New Saltwater Soft Bait at the 2023 ICAST show for good reason, an innovative top hook line-through harness, true-to-life mullet profile, photo printed realism, and 10X Tough ElaZtech® construction set the Mulletron LT apart from other...

Z-Man 5" Hellraizer, Golden Boy

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 5" Hellraizer, Chartreuse Shad

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 5" Hellraizer, Bone

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 5" Hellraizer, Matte Black

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 5" Hellraizer, Ghost Shad

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 5" Hellraizer, Chrome

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 5" Hellraizer, Purple Death

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 4" Hellraizer, Chartreuse Shad

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 4" Hellraizer, Chrome

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 4" Hellraizer, Ghost Shad

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 4" Hellraizer, Bone

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 4" Hellraizer, Ghost Gill

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 4" Hellraizer, Matte Black

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Lunkerhunt Bait Shifter Minnow Kit, 3.5", Ice, 3 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s Bait Shifters are designed to allow Bait...

Lunkerhunt Bait Shifter Minnow Kit, 3.5", Sexy Melon, 3 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s Bait Shifters are designed to allow Bait...

Lunkerhunt Bait Shifter Shad Kit, 4", Sexy Melon, 2 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s Bait Shifters are designed to allow Bait...

Set The Hook 2.5" Tubes, Smokey Melon, 8pk

The difference with STH tubes when compared to others is the body of the STH is 40% and the tail 60% of the tube, giving you better hook exposure. This also allows you to down size if the bite gets tough by cutting the length of the tail to make a 2.0...

NetBait BaitFuel Infused Tubes 2.5", Star Warz, 8 Pack

Our Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait Finesse Series Tubes outperform others because of an important design feature – body to tail ratio! When compared to others, Finesse Series...

NetBait BaitFuel Infused Tubes 2.5", Green Pumpkin Blue, 8 Pack

Our Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait Finesse Series Tubes outperform others because of an important design feature – body to tail ratio! When compared to others, Finesse Series...

NetBait BaitFuel Infused Tubes 2.5", Dark Melon Gold, 8 Pack

Our Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait Finesse Series Tubes outperform others because of an important design feature – body to tail ratio! When compared to others, Finesse Series...

NetBait ION 5" Worm, Black Blue Tip, 8 Pack

With its subtle natural action and perfect fall rate, The NetBait ION Supercharged with BaitFuel will positively catch more fish! The secret to the ION’s performance is the amount of BaitFuel infused in the body which creates a perfect fall rate...

NetBait ION 5" Worm, Morning Dawn, 8 Pack

With its subtle natural action and perfect fall rate, The NetBait ION Supercharged with BaitFuel will positively catch more fish! The secret to the ION’s performance is the amount of BaitFuel infused in the body which creates a perfect fall rate...

NetBait Lollipop DS, 3.5" Soft Bait, Killer G, 10 Pack

The evolution in finesse baits is the Lollipop DS™ with BaitFuel! The Lollipop DS™ (Drop Shot) is infused with BaitFuel, a scientifically engineered fish attractant that stimulates the predator instinct in fish. The Lollipop...

NetBait Lollipop DS, 3.5" Soft Bait, Shiner, 10 Pack

The evolution in finesse baits is the Lollipop DS™ with BaitFuel! The Lollipop DS™ (Drop Shot) is infused with BaitFuel, a scientifically engineered fish attractant that stimulates the predator instinct in fish. The Lollipop...

NetBait Lollipop DS, 3.5" Soft Bait, Smallie Dew, 10 Pack

The evolution in finesse baits is the Lollipop DS™ with BaitFuel! The Lollipop DS™ (Drop Shot) is infused with BaitFuel, a scientifically engineered fish attractant that stimulates the predator instinct in fish. The Lollipop...

NetBait Lollipop DS, 3.5" Soft Bait, Perch, 10 Pack

The evolution in finesse baits is the Lollipop DS™ with BaitFuel! The Lollipop DS™ (Drop Shot) is infused with BaitFuel, a scientifically engineered fish attractant that stimulates the predator instinct in fish. The Lollipop...

Northland Smeltinator Jig, 3/8 Oz, 2/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 3/8 Oz, 1/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8 Oz, 2/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8 Oz, 1/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 4/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 3/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 2/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 1/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 3/8 Oz, 2/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 3/8 Oz, 4/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 3/8 Oz, 3/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 3/8 Oz, 1/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8 Oz, 4/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8 Oz, 3/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8 Oz, 2/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8 Oz, 1/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 4/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 3/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...