Lures

Northland Rumble B , 3/8 Oz, #4 Hk, 4.25", Wonderbread

Inspired by experienced Scandinavian trollers for fisherman who want to catch big fish. The unique swimming lip on this crankbait causes water to flow over the shoulders of the bait eliciting a rocking motion that sets off visual flash along with a...

Northland Rumble B , 3/8 Oz, #4 Hk, 4.25", Silver Flourescent Chartreuse

Inspired by experienced Scandinavian trollers for fisherman who want to catch big fish. The unique swimming lip on this crankbait causes water to flow over the shoulders of the bait eliciting a rocking motion that sets off visual flash along with a...

Northland Tackle Deep-Vee Bucktail Jig - Moonlight, 1/4 OZ

The Deep-Vee Bucktail Jig sports a keeled “DEEP-VEE” design that’s thicker on top and thin on bottom to track straight and fall fast. It also features large eyes that exude a “match-the-hatch” realism. Dressed with bucktail...

Lunkerhunt Hive Seeker Swimbait, 3.5", Sexy Melon, 7 Pack

The Lunkerhunt Hive Seeker Swimbait, available in both 3.5in , 4.5in, and new 5.5in lengths is the latest addition to the Hive series of baits. All baits in this series feature our Ultra Durable Soft Plastic material which can withstand the attack from...

Lunkerhunt Hive Seeker Swimbait, 3.5", Ghost, 7 Pack

The Lunkerhunt Hive Seeker Swimbait, available in both 3.5in , 4.5in, and new 5.5in lengths is the latest addition to the Hive series of baits. All baits in this series feature our Ultra Durable Soft Plastic material which can withstand the attack from...

Lunkerhunt Hive Seeker Swimbait, 3.5", Tennessee Shad, 7 Pack

The Lunkerhunt Hive Seeker Swimbait, available in both 3.5in , 4.5in, and new 5.5in lengths is the latest addition to the Hive series of baits. All baits in this series feature our Ultra Durable Soft Plastic material which can withstand the attack from...

Yum Soft Plastic 5" Dinger Worm, Junebug Red Flake, 8 Pack

The YUM Dinger is a versatile soft plastic stick bait with subtle, lifelike action that doesn't break the bank. Works well with a variety of rigging styles, including Texas and Wacky rigs. Employs YUM's Live Prey Technology, a proprietary mix of scents...

Yum Dinger Soft Plastic Worm 5", Sinful Shad, 8 Pack

The YUM Dinger is a versatile soft plastic stick bait with subtle, lifelike action that doesn't break the bank. Works well with a variety of rigging styles, including Texas and Wacky rigs. Employs YUM's Live Prey Technology, a proprietary mix of scents...

Yum Dinger Soft Plastic Worm 4", Pearl Silver Flake, 10 Pack

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a...

Yum Dinger Soft Plastic Worm 5", Copper Flash, 8 Pack

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a...

Yum Dinger Soft Plastic Worm 4", Red Shad, 10 Pack

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a...

Yum Dinger Soft Plastic Worm 5", Green Pumpkin Neon, 8 Pack

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a...

Yum 4" Soft Plastic Dinger Worm, Green Clown, 10 Pack

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a...

Yum 4" Soft Plastic Dinger Worm, Mud Fleck, 10 Pack

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a...

Arbogast Triple Threat 2 Hula Popper & 1 Jitterbug 3 Pack

Three classic Arbogast topwater lures with new high tech color patterns in one pack. Two Hula Poppers and one Jitterbug cover the bases for top-notch topwater.

Arbogast Jitterbug Topwater Lure, 2 1/2", 3/8 oz, Leopard Frog

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.

Arbogast Jointed Jitterbug Clicker, 3 1/2", 5/8 oz, Black

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.

Arbogast Jitterbug Topwater Lure, 2 1/2", 3/8 oz, Black

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.

Arbogast Jitterbug Topwater Lure, 3", 5/8 oz, Perch

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.

Arbogast Jitterbug Topwater Lure, 3", 5/8 oz, Black

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.

Arbogast Jitterbug Topwater Lure, 3", 5/8 oz, Frog/White Belly

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.

Arbogast Jitterbug Topwater Lure, 2 1/2", 3/8 oz, Firetiger, Floating

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.

Arbogast Jitterbug Topwater Lure, 2 1/2", 3/8 oz, Frog/White Belly

Well respected as THE topwater lure for night fishing, the Jitterbug has proven its power to ignite explosive strikes throughout the day. Fred Arbogast’s Jitterbug was first introduced in 1937. The Jitterbug has a double-cupped lip, placed at...

Z-Man Elaztech Zinkerz Finesse Worm 5" Goby Bryant, 6 Pack

As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart...

Z-Man Elaztech Zinkerz Finesse Worm 5", Green Pumpkin Goby, 6 Pack

As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart...

Z-Man Elaztech Zinkerz Finesse Worm 5", Watermelon/White, 6 Pack

As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart...

Core Tackle Ozark Rig 3/0 Hook 3/16oz, 3 Pack

This unique rigging design allows an angler the opportunity to present Texas-rigged soft plastics into those hard-to-reach places without the need for a bullet weight. The Ozark Rig has weight strategically balanced along the hook shank to increase...

Core Tackle Ozark Rig 2/0 Hook 1/8 Oz, 3 Pack

This unique rigging design allows an angler the opportunity to present Texas-rigged soft plastics into those hard-to-reach places without the need for a bullet weight. The Ozark Rig has weight strategically balanced along the hook shank to increase...

Core Tackle Wacky Shot 1/0 Hook 1/8oz, 3 Pack

The Core Tackle Wacky Shot is designed to enhance the movement of your favorite soft plastic. The strategic placement of weight increases the fall rate, elevating vibration levels and enticing finicky fish to bite. Additionally, a custom-made hitchhiker...

Core Tackle Wacky Shot 1/0 Hook 1/28oz, 3 Pack

The Core Tackle Wacky Shot is designed to enhance the movement of your favorite soft plastic. The strategic placement of weight increases the fall rate, elevating vibration levels and enticing finicky fish to bite. Additionally, a custom-made hitchhiker...

Core Tackle Hover Rig #1 Hook 1/32oz, 3 Pack

This finesse-style lure is perfect for sneaky presentations in pressured fisheries. The Hover Rig features an internally weighted design that allows for a natural fall and gliding action, mimicking the movement of live baitfish.  One of the most...

Core Tackle Tush 2/0 Hook 1/16oz, 3 Pack

TUSH was meticulously designed to redefine the way anglers approach their pursuit. This innovative swimbait hook boasts a trio of key elements that sets it apart from the competition. First, its unique body roll from the swimbait creates a mesmerizing,...

Core Tackle Tush 4/0 Hook 3/8oz, 3 Pack

TUSH was meticulously designed to redefine the way anglers approach their pursuit. This innovative swimbait hook boasts a trio of key elements that sets it apart from the competition. First, its unique body roll from the swimbait creates a mesmerizing,...

Yum Dinger Soft Plastic Worm 4", Green Pumpkin, 10 Pack

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

Z-Man Elaztech Zinkerz Finesse Worm 5" Blue Claw 6 Pack

As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart...

Z-Man Elaztech Zinkerz Finesse Worm 5", White Lightning, 6 Pack

As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart...

Drifter Straight Believer Musky Trolling Plug, 8" Natural Walleye Straight

Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait...

Musky Mania Jake Big Minnow Lure 8" 2.6 oz Flash White Lighting

Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts...

Musky Mania Jake Big Minnow Lure 8" 2.6 oz Holoform Superman

ry Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts to...

VMC Flash Champ Spoon Kit 1/16 Oz Glow, 1", #12 Treble Hk, 3 Pack

13 Fishing Flash Bang, Jigging Rattle Spoon, 1-1/2", 3/8 oz, Unicorn Tears

This 13 Fishing Flash Bang Jigging Rattle Spoon gives you an edge over other spoons on the market with its integrated rattle chamber and glowstick. The rattle chamber emits a high pitch that will attract gamefish from a distance, while the glow will...

VMC Sleek Jig, 1/8oz, #1/0 Hook, Green Fire UV, 4 Pack

Technical locking curve maximizes hook sets and locks fish in place when hooked. UV BRIGHT finish reflects more light energy,strengthening the lure’s visibility.   HOOK - X-Long Shank 1X Strong Forged Premium Hi Carbon Steel Needle...

VMC Finesse Rugby Jig 3/16 Oz, Brown, 4 Pack

The Finesse Rugby Jig has an offset point and a recessed 90 degree eye on a wide gap hook. It has an attractive side-to-side and rolling action that fish love! This jig is ideal for finesse shaky techniques.   Offset Point Recessed 90 Degree...

VMC Finesse Rugby Jig 1/8 Oz, Brown, 4 Pack

The Finesse Rugby Jig has an offset point and a recessed 90 degree eye on a wide gap hook. It has an attractive side-to-side and rolling action that fish love! This jig is ideal for finesse shaky techniques.   Offset Point Recessed 90 Degree...

VMC Finesse Rugby Jig 1/16 Oz, Brown, 4 Pack

The Finesse Rugby Jig has an offset point and a recessed 90 degree eye on a wide gap hook. It has an attractive side-to-side and rolling action that fish love! This jig is ideal for finesse shaky techniques.   Offset Point Recessed 90 Degree...

13 Fishing Flash Bang, Jigging Rattle Spoon, 1-1/2", 3/8 oz, Shiner

This 13 Fishing Flash Bang Jigging Rattle Spoon gives you an edge over other spoons on the market with its integrated rattle chamber and glowstick. The rattle chamber emits a high pitch that will attract gamefish from a distance, while the glow will...

VMC Finesse Half Moon Jig 3/32 Oz Green Pumpkin, 4 Pack

When the fishing gets tough, sometimes downsizing your presentation is the key to getting bites. The VMC® Finesse Half Moon Jig can be used in much the same way you would a shaky head. The hollow back of the Half Moon Jig Head allows a worm to fit...

VMC Sleek Jig, 1/8oz, #1/0 Hook, Blue Fire UV, 4 Pack

Technical locking curve maximizes hook sets and locks fish in place when hooked. UV BRIGHT finish reflects more light energy,strengthening the lure’s visibility.   HOOK - X-Long Shank 1X Strong Forged Premium Hi Carbon Steel Needle...

Storm Largo Shad, 3.5 Inch, Live River Shad, 6 Pack

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.   Great shimmy and thump right out of the package Customize by cutting or removing the “tail tendon” for a wider action Provides...

Storm Largo Shad, 3.5 Inch, Arkansas Glow, 6 Pack

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.   Great shimmy and thump right out of the package Customize by cutting or removing the “tail tendon” for a wider action Provides...

Storm Largo Shad, 3.5 Inch, Electric Chicken, 6 Pack

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.   Great shimmy and thump right out of the package Customize by cutting or removing the “tail tendon” for a wider action Provides...

VMC Flash Champ Spoon, 1/8 oz, 1-1/2", #10 Hook, 1-1/4", #10 Hook, Gold Shiner

When conditions call for both brawn and beauty the VMC® Flash Champ spoon is the answer. Constructed of heavy duty brass the spoon can manage continuous attacks by large game fish or schools of aggressive panfish. Beveled edges and tapered design...