Lures

Northland Reed Runner Magnum Spinnerbait 1 Oz, 1/Cd Sunrise

A go-to lure for catching big bass, pike and muskies. Deadly late spring through fall. Cast or troll over, around and through weeds, reeds, rocks, brush and timber. Vary speed, slow-roll and helicopter down into open pockets in cover. Attach steel or...

Northland Tackle Buck-Shot Coffin Spoon - Super Glow Exo Red

The NEW Buck-Shot® Coffin Spoon is available in 4 sizes: 1/8 oz, 3/16 oz, 1/4 oz, and 3/8 oz. Featuring 12 distinct fish-catching colors, including glow, UV and metallic patterns, as well new in-demand patterns being released in...

Northland Buck-Shot Coffin Spoon -1/Cd - 1/4oz - UV Firetiger

Northland Buck-Shot Coffin Spoon -1/Cd - 3/8oz - UV Glo Perch

Magic Preserved Wax Worms, .21 oz Pouch, Chartreuse

Real wax worms preserved in their natural color and are available in red and chartreuse. Thirty-five wax worms in plastic box inside reclosable pouch to preserve freshness and avoid crushing.Great for trout and panfish, including ice fishing.

Magic Preserved Wax Worms, .21 oz Pouch, Red

Real wax worms preserved in their natural color. Thirty five wax worms in plastic box inside reclosable pouch to preserve freshness and avoid crushing.

Strike King Mr. Crappie Slab Slanger 2.25", 15pk, Refrigerator White

This 2 1/4 inch crappie killer, the Mr. Crappie Slab Slanger, is designed to catch monster slabs in heavy cover. Designed with a ribbed body and a spde tail for vertical jigging, casting or pitching. It also has a secret pocket for crappie scents.

Northland Puppet Minnow 3" 9/16oz Glo Perch

The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal...

Northland Buck-Shot Rattle Spoon - 1/Card - 1/8Oz - #8 Hook - Super-Glo Exo Blue

Northland Buck-Shot Coffin Spoon- 1/8oz - UV Glo Perch

Gotta have a hook…why not use it? The Northland Fishing Tackle Buck-Shot® Coffin Spoon is a great choice when the water under the ice is dark or murky, because it's probably the loudest, fish-callingest jigging spoon you've ever fished. The...

Lindy ICE Perch Talker Medium Tullibee

The Perch Talker keeps it simple using brass beads and discs creating color, flash, sound and water displacement. When vertically jigged the lure attracts fish from long distances while the dropper chain separates the bait from the lure for times when...

Pautzke Fire Dye 4 oz, Red

High Octane Fire Dye is professionally crafted to enhance the color and reflective qualities of your bait and is UV Enhanced to give you an arsenal to attack all water conditions. Ideal for eggs, herring, shrimp, prawns, minnows, sardines, anchovies and...

HT Jig-A-Whopper Hawger Spoon Neon 1/4 oz, Orange Neon Glow

Features Unique Body Design Creates Subtle Action Fish Can't Resist Phosphorescent Finish Combined With Red Blood Line Draws Fish in Variety of Conditions Single Red Hook to Increase Hooking Percentages

HT Jig-A-Whopper Hawger Spoon Silver 1/4 oz, Silver Prism and Silver

Features Unique Body Design Creates Subtle Action Fish Can't Resist Silver Finish Combined With Assorted Prism Colors Provide Fish Attracting Flash Single Red Hook to Increase Hooking Percentages  

HT Jig-A-Whopper Lazer Rocker Minnow 1/4 oz, Green Perch Glow

Features Unique Body Design Creates Subtle Action Fish Can't Resist Holographic Finish Combined With Assorted Colors Provide Outstanding Fish Attracting Flash Red Treble Hook

HT Jig-A-Whopper Lazer Rocker Minnow 1/4 oz, Chartreuse Orange Glow

Features Unique Body Design Creates Subtle Action Fish Can't Resist Holographic Finish Combined With Assorted Colors Provide Outstanding Fish Attracting Flash Red Treble Hook

HT Jig-A-Whopper Lazer Rocker Minnow 1/4 oz, Silver Lime

Features Unique Body Design Creates Subtle Action Fish Can't Resist Holographic Finish Combined With Assorted Colors Provide Outstanding Fish Attracting Flash Red Treble Hook

HT Jig-A-Whopper Lazer Rocker Minnow 1/8 oz, Silver Lime

Features Unique Body Design Creates Subtle Action Fish Can't Resist Holographic Finish Combined With Assorted Colors Provide Outstanding Fish Attracting Flash Red Treble Hook

HT Jig-A-Whopper Lazer Rocker Minnow 1/8 oz, Green Perch Glow

Features Unique Body Design Creates Subtle Action Fish Can't Resist Holographic Finish Combined With Assorted Colors Provide Outstanding Fish Attracting Flash Red Treble Hook

HT Jig-A-Whopper Lazer Rocker Minnow 1/8 oz, Chartreuse Orange Glow

Features Unique Body Design Creates Subtle Action Fish Can't Resist Holographic Finish Combined With Assorted Colors Provide Outstanding Fish Attracting Flash Red Treble Hook

Freedom Swimbait Heads, 1/4 Oz 4/0 Gamakatsu, Pearl, 3 Pack

Performance starts with the FT proprietary no-slip trailer holder which keeps your soft plastics practically locked to the premium Gamakatsu Jig Hook = Bass can no longer pull your bait down or off on short strikes! Each Gamakatsu hook is integrated into...

Gamakatsu Under Spin Head, Size 4/0, 1/4oz, 1 per Pack

  The Under Spin Head features Gamakatsu Heavy Cover 60-degree hook. The heavy wire and wide gap design of the Heavy Cover gives anglers a better hook up ratio and retention when using bulky swim baits. Ideal for heavy braid or fluorocarbon line...

Gamakatsu Superline Swimbait Jighead, 3/16 oz, 4/0 Hook, Plain, 3/Pack

Gamakatsu Superline Swimbait Jighead, 3/16 oz, 4/0 Hook, Plain, 3/Pack

Gamakatsu Superline Swimbait Jighead, 1/8 oz, 4/0 Hook, Plain, 3/Pack

Gamakatsu Superline Swimbait Jighead, 1/8 oz, 4/0 Hook, Plain, 3/Pack

Gamakatsu Superline Swimbait Jighead, 1/4 oz, 4/0 Hook, Plain, 3/Pack

Gamakatsu Superline Swimbait Jighead, 1/4 oz, 4/0 Hook, Plain, 3/Pack

Gamakatsu Round 26R Weedless Jig, 2/0-3/8oz

Gamakatsu Round 26R Weedless Jig, 2/0-3/8oz

Gamakatsu Round 26R Weedless Jig, 2/0-1/8oz

Gamakatsu Round 26R Weedless Jig, 2/0-1/8oz

Gamakatsu Round 26R Weedless Jig, 2/0-1/16oz

Gamakatsu Round 26R Weedless Jig, 2/0-1/16oz

Gamakatsu Round 26R Weedless Jig, 3/0-3/16oz

Gamakatsu Round 26R Weedless Jig, 3/0-3/16oz

Gamakatsu Round 26R Weedless Jig, 3/0-1/4oz

Gamakatsu Round 26R Weedless Jig, 3/0-1/4oz

Gamakatsu Round 26R Weedless Jig, 4/0-3/8oz

Gamakatsu Round 26R Weedless Jig, 4/0-1/2oz

Yamamoto 5" Senko Fire Craw, 10 Pack

5" Senko Fire Craw (10 Pack)

Lucky Strike Devil Bait, 3" 16 Gr, Perch Nickel

These Devil Baits are made of Steel that are Nickel or Gold plated and available in over 50 different finishes.

Berkley PowerBait Pre-Rigged Atomic Teasers 1/32oz, Cricket Head

Berkley® PowerBait® Pre-Rigged Atomic Teasers have an elongated tail protruding from the tube to drive fish wild. All are hand dipped to offer the most vibrant tail colors possible. Ideal for trout, panfish, and crappie.

Berkley Essentials Round Ball Jig, White, Size 1/32oz, Qty 8

Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Durable finish. No paint in hook eye for easy, fast line connection.

Northland Butterfly Blade Harness, Snell Gold Shiner

Lightweight Butterfly Blade rides higher and spins at slower speeds than traditional Indiana and Colorado designs. Made from polycarbonate. 60 snell/leader length. Allows for slow trolling down to .25mph. Great for deep or shallow weed lines. Provides...

Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure

Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify...

Got-Cha Curl Tail Grub Fishing Lure 4", Lime Green Firetail, 20 Pk

The Sea Striker Got-Cha 4'' Curltail Grub is one of the fisherman's most popular soft plastic lures. Great for Bass, Trout, Walleye, Stripers and other gamefish. A deadly lure for saltwater trout, the 4'' Curltail Grubs are packed in a printed reusable...

Got-Cha Curl Tail Grub Fishing Lure 4", Dark Green/ Silver Flake, 20 Pk

The Sea Striker Got-Cha 4'' Curltail Grub is one of the fisherman's most popular soft plastic lures. Great for Bass, Trout, Walleye, Stripers and other gamefish. A deadly lure for saltwater trout, the 4'' Curltail Grubs are packed in a printed reusable...

Yamamoto Senko Worm, 5", 10pk, Watermelon & White Laminate

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall...

Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,...

Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,...

Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and...

Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and...

Strike King KVD Elite 300 Jerkbait, Pro Table Rock

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and...

Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and...

Northern King Mag Trolling Spoon 5/8 oz, 4 1/2"- Fire Frog

The Northern King NK MAG Trolling Spoon is the big brother in the Northern King spoon family. This lure is deigned to attract larger fish in deeper waters. Its unique shape helps it maintain an effective action at a variety of speeds, making it ideal for...

Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet

CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet

Mack's Lure Sling Blade Dodger, #4, 6", UV Green

Its unique design gives your bait or lure a Jerk and Dance action that drives fish crazy. The Sling Blade works great trolled in front of lures like the Koke-A-Nut or Hum Dinger for Trout, Salmon and Kokanee. The Precious Metal Series has transparent...

Northland Butterfly Blade Harness, #2 Blade, Snell

ightweight Butterfly Blade rides higher and spins at slower speeds than traditional Indiana and Colorado designs. Made from polycarbonate. 60 snell/leader length. Allows for slow trolling down to .25mph. Great for deep or shallow weed lines. Provides...

Williams Wabler spoon 2-1/4" Electric Blue

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally popular...