Lures

Bill Lewis Precise Walleye Crank, 4.75" 5/8 Oz, Gold Black Back

he Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is designed to quickly reach the strike zone with a steeper diving...

Bill Lewis Precise Walleye Crank, 4.75" 5/8 Oz, Chrome Blank

The Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is designed to quickly reach the strike zone with a steeper diving...

Bill Lewis Hammer-Trap Lipless Crankbait - 5/8 Oz, Chrome Black/Splatter Black

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 5/8 Oz, Chrome Blue/Splatter Blue

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 5/8 Oz, Pro Perch

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 5/8 Oz,

ntroducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a unique...

Bill Lewis Hammer-Trap Lipless Crankbait - 3/8 Oz, Chrome Black/Splatter Black

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 3/8 Oz, Chrome Blue/Splatter Blue

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 3/8 Oz, Green Gizzard

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Yamamoto 3.5" Yamatanuki Heavy, Watermelon W/ Black & Red Flake, 8 Pack

The Yamamoto Yamatanuki Heavy Soft Plastic bait is a new offering from the Yamamoto lineup of baits, which has been popular in Japan for years! It is designed to be a heavy soft plastic bait (heavier than the 2.5" inch version), weighing 5/8 oz and...

Yamamoto 3.5" Yamatanuki Heavy, Black W/ Large Blue Flake, 8 Pack

It is designed to be a heavy soft plastic bait (heavier than the 2.5" inch version), weighing 5/8 oz and measuring 3.5" inches long. The custom formula used to make the bait allows it to be fished weightless, while still maintaining its casting...

Yamamoto 3" Scope Shad, Rainbow Shad, 10 Pack

Introducing the Gary Yamamoto 3 Inch Scope Shad, a revolutionary bait designed for forward-facing sonar but showcasing exceptional versatility across various fishing scenarios!Formulated with Yamamoto's Mega Floater Formula, this unique blend enhances...

Yamamoto 3" Scope Shad, Green Gizzard, 10 Pack

Introducing the Gary Yamamoto 3 Inch Scope Shad, a revolutionary bait designed for forward-facing sonar but showcasing exceptional versatility across various fishing scenarios!Formulated with Yamamoto's Mega Floater Formula, this unique blend enhances...

Yamamoto 3" Scope Shad, Natural Shad, 10 Pack

Introducing the Gary Yamamoto 3 Inch Scope Shad, a revolutionary bait designed for forward-facing sonar but showcasing exceptional versatility across various fishing scenarios!Formulated with Yamamoto's Mega Floater Formula, this unique blend enhances...

Yamamoto 3" Scope Shad, Green Pumpkin, 10 Pack

Introducing the Gary Yamamoto 3 Inch Scope Shad, a revolutionary bait designed for forward-facing sonar but showcasing exceptional versatility across various fishing scenarios!Formulated with Yamamoto's Mega Floater Formula, this unique blend enhances...

SteelShad Original 3/8 Oz Perch (Firetiger)

The Original SteelShad® 3/8 oz. blade bait in Perch (Firetiger) is 2 3/4 inches long, made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing.

SteelShad Original Gold, 3/8 Oz

The Original SteelShad® 3/8 oz. blade bait in Gold is 2 3/4 inches long, made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing.

Yamamoto 3" Yamacraw Bruised Shin, 8 Pack

Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among our pros and anglers everywhere. However, the #1 request after using it was for a smaller...

Yamamoto 3" Yamacraw Blue Craw, 8 Pack

Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among our pros and anglers everywhere. However, the #1 request after using it was for a smaller...

Yamamoto 3" Yamacraw Watermelon/Black & Red, 8 Pack

Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among our pros and anglers everywhere. However, the #1 request after using it was for a smaller...

Yamamoto 3" Yamacraw Black W/Large Blue Flake, 8 Pack

Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among our pros and anglers everywhere. However, the #1 request after using it was for a smaller...

Yamamoto 2.5" Yamatanuki Heavy Blue Craw, 10 Pack

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, the 2.5” Yamatanuki is a power-finesse offering that fish can’t resist. It weighs...

Yamamoto 2.5" Yamatanuki Heavy Baby Bass, 10 Pack

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, the 2.5” Yamatanuki is a power-finesse offering that fish can’t resist. It weighs...

Yamamoto 2.5" Yamatanuki Heavy Watermelon with Black & Red Flake 10 pACK

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, the 2.5” Yamatanuki is a power-finesse offering that fish can’t resist. It weighs...

Yamamoto 3.5" Yamatanuki Heavy Dark Green Pumpkin W/ Amber, 8 Pack Laminate

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

Yamamoto 3.5" Yamatanuki Heavy Brown Purple Laminate, 8 Pack

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

Yamamoto 3.5" Yamatanuki Heavy Sexy Shad, 8 Pack

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

Yamamoto 3" Ned Senko-Floater, Plum Apple, 10 Pack

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is perfect for Ned rigging. While the...

Yamamoto 3" Ned Senko-Floater, Watermelon Magic, 10 Pack

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is perfect for Ned rigging. While the...

Yamamoto 3" Ned Senko-Floater, Baby Bass, 10pk

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is perfect for Ned rigging. While the...

Yamamoto 3" Ned Senko-Floater, Grn Pumpkin/Blk Flk, 10pk

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is perfect for Ned rigging. While the...

Yamamoto Senko Worm, 5", 10pk, Black with Large Blue

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Chrome Orange Belly

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Bloodline Shad

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Gold

The Bill Lewis Rat-L-Trap is one of the most famous lures ever made! First introduced over 50 years ago, the Rat-L-Trap has stood the test of time and is arguably one of the most effective bass lures in history, and has probably put more bass in boats...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Chrome Purple Back

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait, 1/2 Oz Chrome Blue Back

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Big Bite Baits Tour Toad Buzzbait 3/8 Oz Chartreuse Blade/White Toad

The Big Bite Baits Tour Toad Buzzbait is a skirtless buzzbait with a soft plastic frog trailer. Intended to be a combination of two deadly baits in one package, it joins the irresistible action of the Tour Toad with the fish-attracting power of a...

Big Bite Baits Tour Toad Buzzbait 3/8 Oz Black Blade/Black Toad

The Big Bite Baits Tour Toad Buzzbait is a skirtless buzzbait with a soft plastic frog trailer. Intended to be a combination of two deadly baits in one package, it joins the irresistible action of the Tour Toad with the fish-attracting power of a...

Big Bite Baits Tour Toad Buzzbait 3/8 Oz Silber Blade/White Toad

The Big Bite Baits Tour Toad Buzzbait is a skirtless buzzbait with a soft plastic frog trailer. Intended to be a combination of two deadly baits in one package, it joins the irresistible action of the Tour Toad with the fish-attracting power of a...

Big Bite Baits Tour Toad Buzzbait 1/4 Oz Black Blade/ Black Toad

The Big Bite Baits Tour Toad Buzzbait is a skirtless buzzbait with a soft plastic frog trailer. Intended to be a combination of two deadly baits in one package, it joins the irresistible action of the Tour Toad with the fish-attracting power of a...

Big Bite Baits Tour Toad Buzzbait 1/4 Oz Silver Blade/White Toad

The Big Bite Baits Tour Toad Buzzbait is a skirtless buzzbait with a soft plastic frog trailer. Intended to be a combination of two deadly baits in one package, it joins the irresistible action of the Tour Toad with the fish-attracting power of a...

Big Bite Baits Suicide Shad 3.5" Pearl, 5 Pack

Features: The Big Bite Baits Suicide Shad is an unrigged, 3 1/2 inch paddle tail swimbait. Slender body, thin tail section, and big paddle tail. Packaged in a rigid clamshell so they keep their shape up until use. 3D eyes and detailed color schemes...

Big Bite Baits Pro Swimmer 2.8" White Ice Chartreuse, 8 Pack

Features: The Big Bite Bait's Pro Swimmer is Big Bite's take on a ribbed paddle tail (aka boot tail) soft plastic swimbait. Bait's ribbed body displaces water while the swimming paddle tail generates a big bass-attracting kick. Throw it on a small...

Big Bite Baits Pro Swimmer 2.8" Purple Glitter/Opaque Chartreuse, 8 Pack

Features: The Big Bite Bait's Pro Swimmer is Big Bite's take on a ribbed paddle tail (aka boot tail) soft plastic swimbait. Bait's ribbed body displaces water while the swimming paddle tail generates a big bass-attracting kick. Throw it on a small...

Big Bite Baits Scentsation Tube 3.5" Green Pumpkin Orange Tail, 8 Pack

Designed to produce results under the most challenging fishing conditions, the Big Bite Baits Scentsation Tube features the same highly successful Big Bite Baits Tour Tube shape enhanced with Big Bite’s robust Scentsation attractant...

Big Bite Baits Scentsation Tube 3.5" Perch Dinner, 8 Pack

Designed to produce results under the most challenging fishing conditions, the Big Bite Baits Scentsation Tube features the same highly successful Big Bite Baits Tour Tube shape enhanced with Big Bite’s robust Scentsation attractant...

Big Bite Baits Scentsation Tube 3.5" Smoke Black Purple Flake, 8 Pack

Designed to produce results under the most challenging fishing conditions, the Big Bite Baits Scentsation Tube features the same highly successful Big Bite Baits Tour Tube shape enhanced with Big Bite’s robust Scentsation attractant...

Big Bite Baits Scentsation Tube 3.5" Green Pumpkin, 8 Pack

Designed to produce results under the most challenging fishing conditions, the Big Bite Baits Scentsation Tube features the same highly successful Big Bite Baits Tour Tube shape enhanced with Big Bite’s robust Scentsation attractant...

Big Bite Baits Scentsation Slim Minnow 4" Pearl, 10 Pack

Made for any species of fish, but ideal for drop shotting and damiki rigging with forward-facing sonar, the all-new Big Bite Baits Scentsation Slim Minnow is packed with Big Bite's new scented formula for added attraction. With a slim body design...

Big Bite Baits Scentsation Slim Minnow 4" Perch Dinner, 10 Pack

Rigorously tested by Big Bite Baits prostaff with great results for catching largemouth, smallmouth, walleyes, and more, the Big Bite Baits Scentsation Slim Minnow delivers a universal baitfish profile ideal for a variety of casting or jigging...

Walleye Nation Creations Death Jig Rigs, 1/4 Oz, Single Prop Blade Jig Rig, 17lb Mono, Treble/Single Hook combo, Citrus Perch

The Walleye Nation Creations Death Jig has an irresistible live-bait action that converts more looks into hooksets when casted, trolled, and drifted. The ultimate bait when searching for walleye with livescope. When trolling, it's your bottom...