Lures

Williams #3 Dartee Spoon 3-1/2" 1/3oz, Electric Blue

The Williams Dartee dates back to the 1940's. In its original form or in the new modern day version, the Dartee has been producing for anglers for 75 years. Well known for trout and salmon, this versatile spoon is most often used in a trolling...

Williams Midget Wabler Spoon 1" 1/16oz Gold

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally popular...

Williams Midget Wabler Spoon 1" 1/16oz Silver Nu-Wrinkle

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally popular...

Bait Cloud Fish Attractant InLine Multi-Species Formula

Now available for InLine fishing! These balls have a hole through the middle so that fastening the ball to your line is easy. This gives you more control of your underwater attractant zone that will last long after the initial fizzing activation. Drop...

Bait Cloud InLine Bass Formula

Now available for InLine fishing! These balls have a hole through the middle so that fastening the ball to your line is easy. This gives you more control of your underwater attractant zone that will last long after the initial fizzing activation. Drop...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Stealth Minnow, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Black, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Black, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Perch, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Lime Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Purple Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Shad, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Ghost White, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Minnow, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Gil, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Ayu, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Stealth Shad, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Stealth Gill, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Stealth Ayu, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Purple Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Purple Bullet, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Lunker City Ultra-Lite Fin-S Head 1/16Oz 10Bg

UltraLite Fin-S - is designed to mate perfectly with the 2.5" Fin-S Fish. Its #4 hook and narrow LunkerGrip cones secure the small bait without tearing or distorting it, and the profile of the jig head matches that of the lure for a natural appearance...

Lunker City Ultra-Lite Fin-S Head 1/32Oz 10Bg

UltraLite Fin-S - is designed to mate perfectly with the 2.5" Fin-S Fish. Its #4 hook and narrow LunkerGrip cones secure the small bait without tearing or distorting it, and the profile of the jig head matches that of the lure for a natural appearance...

Lunker City Fin-S Fish 2-1/2" 20pk Bubblegum

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft “fork tail Fish” for Texpose rigging and jigging. This lure doesn’t quit when it comes to catching multiple...

Lunker City Fin-S Fish 2-1/2" 20pk Limetreuse

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft “fork tail Fish” for Texpose rigging and jigging. This lure doesn’t quit when it comes to catching multiple...

Lunker City Fin-S Fish 2 1/2", Ice, 20/Pack

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft “fork tail Fish” for Texpose rigging and jigging. This lure doesn’t quit when it comes to catching multiple...

Lunker City Fin-S Fish 2 1/2", Salt & Pepper Silver Phantom, 20/Pack

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft “fork tail Fish” for Texpose rigging and jigging. This lure doesn’t quit when it comes to catching multiple...

Savage Gear Sucker Swimbait 12" Fast Sink, Walleye Flash

Brilliantly mimicking a favorite snack of large freshwater predators, the Savage Gear Sucker Swimbait takes lifelike appearance and action to new levels. These highly specialized swimbaits feature anatomically accurate bodies and realistic photoprint...

Savage Gear Sucker 12" Fast Sink, Cisco Flash

Brilliantly mimicking a favorite snack of large freshwater predators, the Savage Gear Sucker Swimbait takes lifelike appearance and action to new levels. These highly specialized swimbaits feature anatomically accurate bodies and realistic photoprint...

Live Target Erratic Shiner 2" Casting Spoon, Silver/Black

The first anatomically accurate spoon of its kind, the LIVETARGET Erratic Shiner Casting Spoon marks the first true innovation in spoon technology. Utilizing LIVETARGET's Injected Core Technology, these lures feature a lifelike inner core that flawlessly...

Blue Fox Vibrax Chaser 3 Lure, 1/2 Oz, Copper

Soft trailer “chases” the main body & blade, imitating a hungry, distracted bait fish, creating intense flash & attraction. Patented 2 part bell and gear made of machined brass emits low-frequency sound vibrations while virtually...

Berkley Gulp Alive, 3" Swimming Mullet Pack, Glow/Orange

Widely known for its ability to outperform all other soft plastics, and at times, even live bait, the Berkley Gulp! Alive Swimming Mullet is the ultimate weapon when targeting any game fish. Berkley's Gulp! Alive series of baits come in a hard plastic...

Live Target Erratic Shiner 2" Casting Spoon, Gold/Red

The first anatomically accurate spoon of its kind, the LIVETARGET Erratic Shiner Casting Spoon marks the first true innovation in spoon technology. Utilizing LIVETARGET's Injected Core Technology, these lures feature a lifelike inner core that flawlessly...

Live Target Erratic Shiner 2" Casting Spoon, Gold/Black

The first anatomically accurate spoon of its kind, the LIVETARGET Erratic Shiner Casting Spoon marks the first true innovation in spoon technology. Utilizing LIVETARGET's Injected Core Technology, these lures feature a lifelike inner core that flawlessly...

Set The Hook Stick Bait 4" Shad

Set The Hook Stick Bait 4" Shad

Set The Hook Stick Bait 4" Black

Set The Hook Stick Bait 4" Black

Savage Gear DC Walker 2 5/8", Black and Yellow

A crisp walking hollow belly frog with an innovative dual chamber design that effectively addresses the fundamental challenge facing hollow body surface baits water intrusion. Features Dual Cavity Construction Minimizes Water Intrusion Heavy Duty Wide...

Savage Gear DC Walker 2 5/8", Olive Chartreuse

A crisp walking hollow belly frog with an innovative dual chamber design that effectively addresses the fundamental challenge facing hollow body surface baits water intrusion. Features Dual Cavity Construction Minimizes Water Intrusion Heavy Duty Wide...

Savage Gear DC Walker 2.6", Black and Yellow

A crisp walking hollow belly frog with an innovative dual chamber design that effectively addresses the fundamental challenge facing hollow body surface baits water intrusion. Features Dual Cavity Construction Minimizes Water Intrusion Heavy Duty Wide...

Set The Hook Floating Soft Plastic With Eyes Drifter Grn Pumplin 6 Per Pack

The Drifter is 3 inches in length. Super soft salted and scented the Drifter moves freely with out you having to shake it. 3D eyes give the Drifter a life like look to get every fish to stop and have a look. Drop Shot, Jig Head or how ever you like to...

Keitech FT14101 Tungsten Model II Football Jig, Green Pumpkin, 1/4oz, #2/0 Hook, Hand Glued Fiber Guard, Sr40 Skirt

The tungsten compound head is 30% harder than lead and extremely sensitive. The hand tied 100 strand skirt is produced from Keitech's exclusive SR-40 silicone. This super soft, fine cut material provides remarkable life-like action. The 10 strand fiber...

Buckeye Lures G-Buzz Bait, 3/8 Oz, Red With Nickel Blade

The Buckeye Lures G-Buzz Buzzbait, born out of Gerald Swindle's individual triumphs with buzzbaits, is now accessible to anglers worldwide!Representing a collaboration with Buckeye, the G-Buzz stands out for its meticulous attention to detail evident in...

Buckeye Lures G-Buzz Bait, 3/8 Oz, White With White Blade

The Buckeye Lures G-Buzz Buzzbait, born out of Gerald Swindle's individual triumphs with buzzbaits, is now accessible to anglers worldwide!Representing a collaboration with Buckeye, the G-Buzz stands out for its meticulous attention to detail evident in...

Buckeye Lures G-Buzz Bait, 3/8 Oz, Lead With Nickel Blade

Representing a collaboration with Buckeye, the G-Buzz stands out for its meticulous attention to detail evident in every aspect of its design, including even the blade and rivet. These elements are precisely dialed in to meet Swindle's exact...

Buckeye Lures G-Buzz Bait 1/4 Oz, Lead With Nickel Blade

Representing a collaboration with Buckeye, the G-Buzz stands out for its meticulous attention to detail evident in every aspect of its design, including even the blade and rivet. These elements are precisely dialed in to meet Swindle's exact...

Buckeye Lures G-Buzz Bait, 1/4 Oz, Black With Black Blade

Representing a collaboration with Buckeye, the G-Buzz stands out for its meticulous attention to detail evident in every aspect of its design, including even the blade and rivet. These elements are precisely dialed in to meet Swindle's exact...

Buckeye Lures G-Buzz Bait, 1/2 Oz, Lead With Nickel Blade

The Buckeye Lures G-Buzz Buzzbait, born out of Gerald Swindle's individual triumphs with buzzbaits, is now accessible to anglers worldwide!Representing a collaboration with Buckeye, the G-Buzz stands out for its meticulous attention to detail evident in...

Buckeye Lures G-Buzz Bait, 1/2 Oz, Black With Black Blade

The Buckeye Lures G-Buzz Buzzbait, born out of Gerald Swindle's individual triumphs with buzzbaits, is now accessible to anglers worldwide!Representing a collaboration with Buckeye, the G-Buzz stands out for its meticulous attention to detail evident in...

Bill Lewis Precise Walleye Crank, 4.75" 5/8 Oz, FireTiger

The Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is designed to quickly reach the strike zone with a steeper diving...

Bill Lewis Precise Walleye Crank, 4.75" 5/8 Oz, Clown Nova

The Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is designed to quickly reach the strike zone with a steeper diving...

Bill Lewis Precise Walleye Crank, 4.75" 5/8 Oz, Sexy Chrome

The Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is designed to quickly reach the strike zone with a steeper diving...