Lures

Yamamoto 3.5" Yamatanuki Heavy Sexy Shad, 8 Pack

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

Yamamoto 3" Ned Senko-Floater, Plum Apple, 10 Pack

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is perfect for Ned rigging. While the...

Yamamoto 3" Ned Senko-Floater, Watermelon Magic, 10 Pack

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is perfect for Ned rigging. While the...

Yamamoto 3" Ned Senko-Floater, Baby Bass, 10pk

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is perfect for Ned rigging. While the...

Yamamoto 3" Ned Senko-Floater, Grn Pumpkin/Blk Flk, 10pk

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is perfect for Ned rigging. While the...

Yamamoto Senko Worm, 5", 10pk, Black with Large Blue

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Chrome Orange Belly

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Bloodline Shad

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Gold

The Bill Lewis Rat-L-Trap is one of the most famous lures ever made! First introduced over 50 years ago, the Rat-L-Trap has stood the test of time and is arguably one of the most effective bass lures in history, and has probably put more bass in boats...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Chrome Purple Back

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait, 1/2 Oz Chrome Blue Back

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Big Bite Baits Tour Toad Buzzbait 3/8 Oz Chartreuse Blade/White Toad

The Big Bite Baits Tour Toad Buzzbait is a skirtless buzzbait with a soft plastic frog trailer. Intended to be a combination of two deadly baits in one package, it joins the irresistible action of the Tour Toad with the fish-attracting power of a...

Big Bite Baits Tour Toad Buzzbait 3/8 Oz Black Blade/Black Toad

The Big Bite Baits Tour Toad Buzzbait is a skirtless buzzbait with a soft plastic frog trailer. Intended to be a combination of two deadly baits in one package, it joins the irresistible action of the Tour Toad with the fish-attracting power of a...

Big Bite Baits Tour Toad Buzzbait 3/8 Oz Silber Blade/White Toad

The Big Bite Baits Tour Toad Buzzbait is a skirtless buzzbait with a soft plastic frog trailer. Intended to be a combination of two deadly baits in one package, it joins the irresistible action of the Tour Toad with the fish-attracting power of a...

Big Bite Baits Tour Toad Buzzbait 1/4 Oz Black Blade/ Black Toad

The Big Bite Baits Tour Toad Buzzbait is a skirtless buzzbait with a soft plastic frog trailer. Intended to be a combination of two deadly baits in one package, it joins the irresistible action of the Tour Toad with the fish-attracting power of a...

Big Bite Baits Tour Toad Buzzbait 1/4 Oz Silver Blade/White Toad

The Big Bite Baits Tour Toad Buzzbait is a skirtless buzzbait with a soft plastic frog trailer. Intended to be a combination of two deadly baits in one package, it joins the irresistible action of the Tour Toad with the fish-attracting power of a...

Big Bite Baits Pro Swimmer 2.8" White Ice Chartreuse, 8 Pack

Features: The Big Bite Bait's Pro Swimmer is Big Bite's take on a ribbed paddle tail (aka boot tail) soft plastic swimbait. Bait's ribbed body displaces water while the swimming paddle tail generates a big bass-attracting kick. Throw it on a small...

Big Bite Baits Pro Swimmer 2.8" Purple Glitter/Opaque Chartreuse, 8 Pack

Features: The Big Bite Bait's Pro Swimmer is Big Bite's take on a ribbed paddle tail (aka boot tail) soft plastic swimbait. Bait's ribbed body displaces water while the swimming paddle tail generates a big bass-attracting kick. Throw it on a small...

Big Bite Baits Scentsation Tube 3.5" Green Pumpkin Orange Tail, 8 Pack

Designed to produce results under the most challenging fishing conditions, the Big Bite Baits Scentsation Tube features the same highly successful Big Bite Baits Tour Tube shape enhanced with Big Bite’s robust Scentsation attractant...

Big Bite Baits Scentsation Tube 3.5" Perch Dinner, 8 Pack

Designed to produce results under the most challenging fishing conditions, the Big Bite Baits Scentsation Tube features the same highly successful Big Bite Baits Tour Tube shape enhanced with Big Bite’s robust Scentsation attractant...

Big Bite Baits Scentsation Tube 3.5" Smoke Black Purple Flake, 8 Pack

Designed to produce results under the most challenging fishing conditions, the Big Bite Baits Scentsation Tube features the same highly successful Big Bite Baits Tour Tube shape enhanced with Big Bite’s robust Scentsation attractant...

Big Bite Baits Scentsation Tube 3.5" Green Pumpkin, 8 Pack

Designed to produce results under the most challenging fishing conditions, the Big Bite Baits Scentsation Tube features the same highly successful Big Bite Baits Tour Tube shape enhanced with Big Bite’s robust Scentsation attractant...

Big Bite Baits Scentsation Slim Minnow 4" Pearl, 10 Pack

Made for any species of fish, but ideal for drop shotting and damiki rigging with forward-facing sonar, the all-new Big Bite Baits Scentsation Slim Minnow is packed with Big Bite's new scented formula for added attraction. With a slim body design...

Big Bite Baits Scentsation Slim Minnow 4" Perch Dinner, 10 Pack

Rigorously tested by Big Bite Baits prostaff with great results for catching largemouth, smallmouth, walleyes, and more, the Big Bite Baits Scentsation Slim Minnow delivers a universal baitfish profile ideal for a variety of casting or jigging...

Walleye Nation Creations Death Jig Rigs, 1/4 Oz, Single Prop Blade Jig Rig, 17lb Mono, Treble/Single Hook combo, Citrus Perch

The Walleye Nation Creations Death Jig has an irresistible live-bait action that converts more looks into hooksets when casted, trolled, and drifted. The ultimate bait when searching for walleye with livescope. When trolling, it's your bottom...

Walleye Nation Creations Death Jig Rigs, 1/4 Oz, Single Prop Blade Jig Rig, 17lb Mono, Treble/Single Hook combo, Cotton Candy

The Walleye Nation Creations Death Jig has an irresistible live-bait action that converts more looks into hooksets when casted, trolled, and drifted. The ultimate bait when searching for walleye with livescope. When trolling, it's your bottom...

Walleye Nation Creations Death Jig Rigs, 1/4 Oz, Single Prop Blade Jig Rig, 17lb Mono, Treble/Single Hook combo, WNC Tiger

The Walleye Nation Creations Death Jig has an irresistible live-bait action that converts more looks into hooksets when casted, trolled, and drifted. The ultimate bait when searching for walleye with livescope. When trolling, it's your bottom...

Walleye Nation Creations Death Jig Rigs, 1/4 Oz, Single Prop Blade Jig Rig, 17lb Mono, Treble/Single Hook combo, Natural Perch

The Walleye Nation Creations Death Jig has an irresistible live-bait action that converts more looks into hooksets when casted, trolled, and drifted. The ultimate bait when searching for walleye with livescope. When trolling, it's your bottom...

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Frankenstien

Cast or troll your way to more and bigger fish today with Walleye Nation Creations "Shaky Shad”. The “Shaky Shad” has a one of a kind wobbling action with loud built in rattles to call fish in from a distance. The “Shaky...

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Clown

Cast or troll your way to more and bigger fish today with Walleye Nation Creations "Shaky Shad”. The “Shaky Shad” has a one of a kind wobbling action with loud built in rattles to call fish in from a distance. The “Shaky...

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Antifreeze

Cast or troll your way to more and bigger fish today with Walleye Nation Creations "Shaky Shad”. The “Shaky Shad” has a one of a kind wobbling action with loud built in rattles to call fish in from a distance. The “Shaky...

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Bubbleyum

Cast or troll your way to more and bigger fish today with Walleye Nation Creations "Shaky Shad”. The “Shaky Shad” has a one of a kind wobbling action with loud built in rattles to call fish in from a distance. The “Shaky...

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Gold Digger

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Perch

Cast or troll your way to more and bigger fish today with Walleye Nation Creations "Shaky Shad”. The “Shaky Shad” has a one of a kind wobbling action with loud built in rattles to call fish in from a distance. The “Shaky...

Walleye Nation Creations Boogie Shad, Banana Style Crankbait, Size 2", 17' Diving depth, Firetiger

Troll your way to more and bigger fish with the WNC "Boogie Shad". The Boogie Shad has built in rattles that will rival the loudest in the industry and a unique dancing action to drive fish crazy! Featuring strong components, sharp hooks, and an...

Walleye Nation Creations Boogie Shad, Banana Style Crankbait, Size 2", 17' Diving depth, Frankenstein

Troll your way to more and bigger fish with the WNC "Boogie Shad". The Boogie Shad has built in rattles that will rival the loudest in the industry and a unique dancing action to drive fish crazy! Featuring strong components, sharp hooks, and an...

Walleye Nation Creations Boogie Shad, Banana Style Crankbait, Size 2", 17' Diving depth, Electric Lady

Troll your way to more and bigger fish with the WNC "Boogie Shad". The Boogie Shad has built in rattles that will rival the loudest in the industry and a unique dancing action to drive fish crazy! Featuring strong components, sharp hooks, and an...

Berkley PowerBait MaxScent Tube, 3 1/2" Smoke Silver, 6 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Tube, 3 1/2" Lucky Penny, 6 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Tube 3 1/2" Green Pumpkin, 6 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Tube 3 1/2" Goby, 6 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent 3 1/2" Tube, Black Red Fleck, 6 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

BerkleyPowerBait MaxScent The General, Slow Fall Stick Bait, Black/Chartreuse, 8 Pack

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

Berkley PowerBait MaxScent Flatworm 3.6", Cinnamon Purple, 10 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatworm 3.6", Smelt, 10 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatworm 3.6", Green Pumpkin Watermelon, 10 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Walleye Nation Creations WNC Crawler Hauler Worm Harness, Colorado Blade #4, 17lb Mono, V-Loc Hooks, Blue Basher

Features WNC Crawler Hauler Worm Harness Colorado Blade #4 17lb Mono V-Loc Hooks Color: Blue Basher

Walleye Nation Creations WNC Crawler Hauler Worm Harness, Colorado Blade #4, 17lb Mono, V-Loc Hooks, Gold Digger

Features WNC Crawler Hauler Worm Harness Colorado Blade #4 17lb Mono V-Loc Hooks Color: Clown

Walleye Nation Creations WNC Crawler Hauler Worm Harness, Colorado Blade #4, 17lb Mono, V-Loc Hooks, Clown

Features WNC Crawler Hauler Worm Harness Colorado Blade #4 17lb Mono V-Loc Hooks Color: Clown

Walleye Nation Creations WNC Crawler Hauler Worm Harness, Colorado Blade #4, 17lb Mono, V-Loc Hooks, Goldaliscious

Features WNC Crawler Hauler Worm Harness Colorado Blade #4 17lb Mono V-Loc Hooks Color: Goldaliscious  

Walleye Nation Creations WNC Crawler Hauler Worm Harness, Colorado Blade #4, 17lb Mono, V-Loc Hooks, Antifreeze

Features WNC Crawler Hauler Worm Harness Colorado Blade #4 17lb Mono V-Loc Hooks Color: Antifreeze

Walleye Nation Creations Double Trouble Worm Harness, Colorado Blade #4, 17lb Mono, Treble/Single hook Combo, Purple Tiger

Grab a tub of nightcrawlers. Pick out a juicy one, bait up a Walleye Nation Double Trouble Colorado Harness, and make sure your drag is set properly. This is a proven big fish presentation, a ready-to-use harness that imparts the deadly slow-spinning...